(WGU D098) BUS 3120 Digital Marketing
Objective Assessment Guide Q & A 2025 Latest
Update 2025-2026 Actual Exam Questions with
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· Earned media - CORRECT ANSWER: is content that is publicly gained from another
person —Any online word-of-mouth mentions or testimonials
5 Planes of web development: - CORRECT ANSWER: · Strategy plane: focuses on the
needs of users and the business.
· Scope plane: defines functional and content requirements.
· Structure plane: defines the patterns and sequences of the user experience.
· Skeleton plane: considers navigation, interface, and information design.
· Surface plane: attends to the sensory experience of the user
A backlink, also referred to as an inbound link: - CORRECT ANSWER: is a link pointing
to one website from another website. Backlinks from reputable sources are important in
establishing the trustworthiness and authority of a website, as they represent a vote of
confidence.
A company bids on keywords to drive more traffic to its website and creates
advertisements around those keywords to be displayed in search results. Which digital
marketing approach is this company using? - CORRECT ANSWER: Pay-per-click
A company decides to use an email service provider (ESP) for an upcoming marketing
campaign. What should the company consider when choosing this marketing service? -
CORRECT ANSWER: Type of data analytics reporting available
, A company purchases advertisements for certain keywords and pays each time an ad is
clicked by a user. Which digital marketing approach is this company using? - CORRECT
ANSWER: Search engine marketing
A marketer is using the part of a decision tree that will note actions taken by a customer
so the right message can be sent at the right time to that person. Which part of the
decision tree is being used by this marketer?
Node
Branch
Pathway
Outcome - CORRECT ANSWER: Node
A marketer sends focused queries and sets factors around experiments, such as
advertisement timing, length of time in market, statistical importance, or target region.
Which type of testing is being used by this marketer?
Content testing
Experience testing
Usability testing
Parameter testing - CORRECT ANSWER: Parameter testing
A marketing department purchases space on a number of websites to promote its
products, to generate awareness for the product line, and to increase recognition for the
organization. Which digital marketing specialization is represented by this work? -
CORRECT ANSWER: Digital advertising
A user downloads a free game to a smartphone. Before the game begins, a digital
message from the game company appears across the bottom of the screen promoting
the game's new features. The user can exit this message. Which type of content is this
user receiving? - CORRECT ANSWER: Pop-up
Objective Assessment Guide Q & A 2025 Latest
Update 2025-2026 Actual Exam Questions with
100% Verified Correct Answers Guaranteed A+
Verified by Professor
· Earned media - CORRECT ANSWER: is content that is publicly gained from another
person —Any online word-of-mouth mentions or testimonials
5 Planes of web development: - CORRECT ANSWER: · Strategy plane: focuses on the
needs of users and the business.
· Scope plane: defines functional and content requirements.
· Structure plane: defines the patterns and sequences of the user experience.
· Skeleton plane: considers navigation, interface, and information design.
· Surface plane: attends to the sensory experience of the user
A backlink, also referred to as an inbound link: - CORRECT ANSWER: is a link pointing
to one website from another website. Backlinks from reputable sources are important in
establishing the trustworthiness and authority of a website, as they represent a vote of
confidence.
A company bids on keywords to drive more traffic to its website and creates
advertisements around those keywords to be displayed in search results. Which digital
marketing approach is this company using? - CORRECT ANSWER: Pay-per-click
A company decides to use an email service provider (ESP) for an upcoming marketing
campaign. What should the company consider when choosing this marketing service? -
CORRECT ANSWER: Type of data analytics reporting available
, A company purchases advertisements for certain keywords and pays each time an ad is
clicked by a user. Which digital marketing approach is this company using? - CORRECT
ANSWER: Search engine marketing
A marketer is using the part of a decision tree that will note actions taken by a customer
so the right message can be sent at the right time to that person. Which part of the
decision tree is being used by this marketer?
Node
Branch
Pathway
Outcome - CORRECT ANSWER: Node
A marketer sends focused queries and sets factors around experiments, such as
advertisement timing, length of time in market, statistical importance, or target region.
Which type of testing is being used by this marketer?
Content testing
Experience testing
Usability testing
Parameter testing - CORRECT ANSWER: Parameter testing
A marketing department purchases space on a number of websites to promote its
products, to generate awareness for the product line, and to increase recognition for the
organization. Which digital marketing specialization is represented by this work? -
CORRECT ANSWER: Digital advertising
A user downloads a free game to a smartphone. Before the game begins, a digital
message from the game company appears across the bottom of the screen promoting
the game's new features. The user can exit this message. Which type of content is this
user receiving? - CORRECT ANSWER: Pop-up
