Quiz 1 , Chapter 1
1. Pharmaceuticals are arguably the most socially important healthcare product.
i. TRUE
ii. FALSE
2. Pharmaceutical development is a high-risk undertaking, in which many promising leads prove
disappointing.
i. TRUE
ii. FALSE
3. Pharmaceutical sales are highest in which geographical regions?
i. The U.S., Saudi Arabia, and Japan
ii. The U.S., Western Europe, and Japan
iii. Western Europe, Australia, and Canada
iv. Western Europe, Canada, and Saudi Arabia
4. The U.S. accounts for about ____ of the world’s pharmaceutical revenues.
i. 30%
ii. 50%
iii. 80%
iv. 95%
5. Which of the following has fueled recent growth in the pharmaceutical industry?
i. increased international standardization and regulation
ii. international legalization of DTC advertising
iii. population growth and increased life expectancies
iv. all of these
6. According to your manual, which statement accurately describes the predicted relationship between
pharmaceutical companies and genomic research facilities?
i. "Genomic research company" is another term for "ethical research company."
ii. Partnerships between pharmaceutical companies and genomic companies will not prove
immediately profitable.
iii. Pharmaceutical companies have little to no interest in partnerships with genomic research companies.
iv. Pharmaceutical companies will be genomic research companies' biggest competitors in the coming years.
7. Prescription drug therapy is not cost-effective for insurance companies and healthcare providers.
i. TRUE
ii. FALSE
8. The high price of healthcare is explained by the high price of medicines.
i. TRUE
ii. FALSE
9. One of the oldest and least effective pharmaceutical marketing techniques is DTC (direct-to-consumer)
advertising.