, My Revision Planner
My Revision Planner
Theme 1 Marketing and people
1 Meeting customer needs
10 The market
13 Market research
15 Market positioning
2 The market
19 Demand
21 Supply
22 Markets and equilibrium
24 Price elasticity of demand
26 Income elasticity of demand
3 Marketing mix and strategy
30 Product and service design
31 Branding and promotion
34 Pricing strategies
36 Distribution
38 Product life cycle and portfolio
43 Marketing strategy
4 Managing people
46 Approaches to staffing
49 Recruitment, selection and training
52 Organisational design
55 Motivation in theory
58 Motivation in practice
60 Leadership
5 Entrepreneurs and leaders
63 Role of an entrepreneur
66 Entrepreneurial motives and characteristics
67 Business objectives
69 Forms of business
72 Business choices
73 Moving from entrepreneur to leader
Theme 2 Managing business activities
6 Raising finance
78 Sources of finance: internal and external
82 Liability and finance
84 Planning and cash flow
4
Copyright: Sample material
Check your understanding and progress at www.hoddereducation.co.uk/myrevisionnotesdownloads
, 7 Financial planning
88 Sales forecasting
My Revision Planner
90 Sales, revenue and costs
92 Break-even
95 Budgets
8 Managing finance
99 Profit
102 Liquidity
104 Business failure
9 Resource management
107 Production, productivity and efficiency
110 Capacity utilisation
112 Stock control
115 Quality management
10 External influences
118 Economic influences
122 Legislation
125 The competitive environment
Theme 3 Business decisions and strategy
11 Business objectives and strategy
128 Corporate objectives
129 Corporate strategy
132 Ansoff’s Matrix
134 SWOT analysis
138 Impact of external influences
141 The competitive environment
12 Business growth
145 Growth
147 Organic growth
149 Mergers and takeovers
152 Reasons for staying small
13 Decision-making techniques
155 Quantitative sales forecasting
159 Investment appraisal
163 Decision trees
166 Critical path analysis
14 Influences on business decisions
171 Corporate influences
174 Corporate culture
177 Shareholders versus stakeholders
180 Business ethics
5
Copyright: Sample material
Edexcel A-level Business Second Edition
My Revision Planner
Theme 1 Marketing and people
1 Meeting customer needs
10 The market
13 Market research
15 Market positioning
2 The market
19 Demand
21 Supply
22 Markets and equilibrium
24 Price elasticity of demand
26 Income elasticity of demand
3 Marketing mix and strategy
30 Product and service design
31 Branding and promotion
34 Pricing strategies
36 Distribution
38 Product life cycle and portfolio
43 Marketing strategy
4 Managing people
46 Approaches to staffing
49 Recruitment, selection and training
52 Organisational design
55 Motivation in theory
58 Motivation in practice
60 Leadership
5 Entrepreneurs and leaders
63 Role of an entrepreneur
66 Entrepreneurial motives and characteristics
67 Business objectives
69 Forms of business
72 Business choices
73 Moving from entrepreneur to leader
Theme 2 Managing business activities
6 Raising finance
78 Sources of finance: internal and external
82 Liability and finance
84 Planning and cash flow
4
Copyright: Sample material
Check your understanding and progress at www.hoddereducation.co.uk/myrevisionnotesdownloads
, 7 Financial planning
88 Sales forecasting
My Revision Planner
90 Sales, revenue and costs
92 Break-even
95 Budgets
8 Managing finance
99 Profit
102 Liquidity
104 Business failure
9 Resource management
107 Production, productivity and efficiency
110 Capacity utilisation
112 Stock control
115 Quality management
10 External influences
118 Economic influences
122 Legislation
125 The competitive environment
Theme 3 Business decisions and strategy
11 Business objectives and strategy
128 Corporate objectives
129 Corporate strategy
132 Ansoff’s Matrix
134 SWOT analysis
138 Impact of external influences
141 The competitive environment
12 Business growth
145 Growth
147 Organic growth
149 Mergers and takeovers
152 Reasons for staying small
13 Decision-making techniques
155 Quantitative sales forecasting
159 Investment appraisal
163 Decision trees
166 Critical path analysis
14 Influences on business decisions
171 Corporate influences
174 Corporate culture
177 Shareholders versus stakeholders
180 Business ethics
5
Copyright: Sample material
Edexcel A-level Business Second Edition
