tide advert
product context
- for heavy duty machines, launched in 1946
- housewife character who 'adored' Tide
MEDIA LANGUAGE
historical context
- post-WWII consumer boom meant rapid development of technology for the home
cultural context
- 1950s print adverts had more copy, early stages of consumer culture, more information than modern audience would need
media language
- bright colours show positivity and fun nature
- serif font for more formal, informational section, sans serif connotes informal mode of address
- reinforced by comic strip, informal lexis 'sudsing whizz'
- comic like atmosphere, informal mode of address
REPRESENTATION
social + political context
- men targeted for post-war boom in car industry, women were the market for products in the home
- stereotypical representations of domestic perfection, linked to better standard of living and convenience
selection + omission
- dress code includes stereotypical 1950s hairstyle, copies film stars
- short hair and headband was practical for machinery, binary opposition of headband and make up
AUDIENCES
social context
- role change for women, but domestic products still aimed at them
, kiss of the vampire product context
- Hammer Films production + Universal distribution
- intended to be Dracula's sequel, success with other monster movie franchises
- 'beatlemania', swinging sixties, JFK assassination
MEDIA LANGUAGE
cultural context
- 1960's audience familiar with codes/conventions of monster movie posters
- composition, fonts and female victims recognised
codes + conventions + meanings
- capitalised, serif font connotes vampire film genre (wooden style like stake, blood dripping off of 'v'
- convention of painted main images, 'Eastman colour' shows it's a modern retelling
- visual signifiers for genre like gloomy colours and red images reinforce horror conventions
- highest paid male actor listed first
REPRESENTATION
social + political context
- 1960s as start of women's sexual liberation, birth control introduced, entered paid workforce
- campaigns for equal pay (passed in 1963), end to harassment and equality
- passive and dominant women decoded in poster
selection + omission
- dress codes show femininity, light colours and exposed body
- gesture codes passive and aggressive, non-stereotypical representation
product context
- for heavy duty machines, launched in 1946
- housewife character who 'adored' Tide
MEDIA LANGUAGE
historical context
- post-WWII consumer boom meant rapid development of technology for the home
cultural context
- 1950s print adverts had more copy, early stages of consumer culture, more information than modern audience would need
media language
- bright colours show positivity and fun nature
- serif font for more formal, informational section, sans serif connotes informal mode of address
- reinforced by comic strip, informal lexis 'sudsing whizz'
- comic like atmosphere, informal mode of address
REPRESENTATION
social + political context
- men targeted for post-war boom in car industry, women were the market for products in the home
- stereotypical representations of domestic perfection, linked to better standard of living and convenience
selection + omission
- dress code includes stereotypical 1950s hairstyle, copies film stars
- short hair and headband was practical for machinery, binary opposition of headband and make up
AUDIENCES
social context
- role change for women, but domestic products still aimed at them
, kiss of the vampire product context
- Hammer Films production + Universal distribution
- intended to be Dracula's sequel, success with other monster movie franchises
- 'beatlemania', swinging sixties, JFK assassination
MEDIA LANGUAGE
cultural context
- 1960's audience familiar with codes/conventions of monster movie posters
- composition, fonts and female victims recognised
codes + conventions + meanings
- capitalised, serif font connotes vampire film genre (wooden style like stake, blood dripping off of 'v'
- convention of painted main images, 'Eastman colour' shows it's a modern retelling
- visual signifiers for genre like gloomy colours and red images reinforce horror conventions
- highest paid male actor listed first
REPRESENTATION
social + political context
- 1960s as start of women's sexual liberation, birth control introduced, entered paid workforce
- campaigns for equal pay (passed in 1963), end to harassment and equality
- passive and dominant women decoded in poster
selection + omission
- dress codes show femininity, light colours and exposed body
- gesture codes passive and aggressive, non-stereotypical representation
