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Summary - ISC Grade 12 Commerce

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Class Notes/ Chapter Summary of Directing and Business Environment

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☝️
Directing

🎯 Directing is that part of the management process which ensures that the
members of an organisation work efficiently and effectively for the
attainment of desired objectives.



concerned with guiding, instructing, supervising and inspiring employees to
achieve the predetermined objectives


Importance of Directing
Initiates Action
PURPOSE OF DIRECTION: to activate employees to work towards the
achievement of predetermined goals of an organisation

starts actual work to convert plans into results

Ensures Coordination
directing helps in creating mutual understanding and teamwork among the
members of an organisation

ensures balance in the organisation

managers use techniques of directing such as guidance, counselling and
supervision to integrate the efforts of different individuals in the organisation

Improves Efficiency
managers utilise the maximum potential of workers through motivation and
leadership




Directing 1

, he persuades his subordinates to work to the best of their abilities and
contribute their maximum efforts towards the achievement of organizational
roles

fosters cooperation and commitment among workers of the organisation

Balance in the Organization
managers bring out the balance between individual interests of employees
and organisational interests throughs directing

through guidance, motivation and leadership, he makes employees realise that
they can achieve their personal goals by satisfying organisational goals

Helps Stability and Growth
efficient directing helps an enterprise to survive and grow

utilisation of the maximum capabilities of employees through effective
leadership, motivation and interpersonal communication



Supervision

👀 Supervision refers to the direct and immediate guidance and control of
subordinates in the performance of their tasks.



AIM: to ensure that subordinates work efficiently and effectively to accomplish the
tasks assigned to them


Functions of a Supervisor
Scheduling the Work
the supervisor prepares the schedule of activities to ensure a steady and even
flow of work

objective: to ensure that each activity is performed or completed at the right
time



Directing 2

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