SOLUTION MANUAL FOR MANAGERIAL ACCOUNTING: CREATING VALUE I
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N A DYNAMIC BUSINESS ENVIRONMENT, 12TH EDITION, RONALD HILTON,
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DAVID
,SolutionnManualnfornManagerialnAccountingnCreatingnValueninnanDynamicnBusinessnEnvironment,n12thnEdition
CHAPTER 1 n
The Crucial Role of Managerial Accounting in a Dynamic
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Business Environment
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FOCUS ON ETHICS (Located before the Chapter Summary in the text.)
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The focus-on- n
ethics inset for Chapter 1 is the IMA Statement of Ethical Professional Practice. Instructors ca
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n use this list of ethical principles and standards to lead a class discussion. The discussion can a
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lso range to consideration of how these standards may have been violated by accountants and
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managers involved in the various ethical scandals uncovered over the past several years. It is al
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so useful to discuss the pros and cons of the procedures that IMA suggests for its members when
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nthey believe they know about ethical lapses in their organizations.
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ANSWERS TO REVIEW QUESTIONS n n n
1-1 The explosion in e- n n n
commerce will affect managers in significant ways. One effect will be a drastic reduction
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in paper work. Millions of transactions between businesses are now being conducted ele
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ctronically with no hard- n n n
copy documentation. Along with this method of communicating for business transactio
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ns comes the very significant issue of information security. Businesses need to find ways
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to protect confidential information in their own computers, in cloud computing data cen
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ters, and while moving across the internet, while at the same time sharing the informatio
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n necessary to complete transactions. Another effect of e-
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commerce is the dramatically increased speed with which business transactions can be c
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onducted. In addition, there will be dramatic changes in the way managerial accounting
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nprocedures are carried out, one example being cloud-
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based budgeting, which is the enterprise-
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wide and electronic completion of a company’s budgeting process using cloud-
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based software and data storage.
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,SolutionnManualnfornManagerialnAccountingnCreatingnValueninnanDynamicnBusinessnEnvironment,n12thnEdition
1-2 Plausible goals for the organizations listed are as follows:
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(a) Amazon.com: (1) To achieve and maintain profitability, and (2) to grow on-
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line sales of their many products. Amazon is also famous (infamous) for wanting to h
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ave every product in the world on its site.
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(b) American Red Cross: (1) To raise funds from the general public sufficient to have res
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ources available to meet any disaster that may occur, and (2) to provide assistance to p
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eople who are victims of a disaster anywhere in the world on short notice.
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(c) General Motors: (1) To earn income sufficient to provide a good return on the invest
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ment of the company's stockholders, and (2) to provide the highest-
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quality product possible. n n
(d) Wal-
Mart: (1) To penetrate the retail market in virtually every location in the United State
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s, and (2) to grow over time in terms of number of retail locations, total assets, and ea
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rnings. Also, to be competitive with Amazon in the e-retail space.
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(e) City of Seattle: (1) To maintain an urban environment as free of pollution as possible,
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and (2) to provide public safety, police, and fire protection to the city's citizens.
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(f) Hertz: (1) To be a recognizable household name associated with rental car services, a
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nd (2) to provide reliable and economical transportation services to the company's cu
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stomers.
1-3 The four basic management activities are listed and defined as follows:
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(a) Decision making: Choosing among the available alternatives.
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(b) Planning: Developing a detailed financial and operational description of anticipated
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operations.
(c) Directing operations: Running the organization on a day-to-day basis.
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(d) Controlling: Ensuring that the organization operates in the intended manner and ac
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hieves its goals. n n
, SolutionnManualnfornManagerialnAccountingnCreatingnValueninnanDynamicnBusinessnEnvironment,n12thnEdition
1-4 Examples of the four primary management activities in the context of a national fast-
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food chain are as follows:
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(a) Decision making: Choosing among several possible locations for a new fast-
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food outlet. n
(b) Planning: Developing a cost budget for the food and paper products to be used during t
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he next quarter in a particular fast-food restaurant.
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(c) Directing operations: Developing detailed schedules for personnel for the next month
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to provide counter service in a particular fast-food restaurant.
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(d) Controlling: Comparing the actual cost of paper products used during a particular
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month in a restaurant with the anticipated cost of paper products for that same time
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period.
1-5 Examples of the objectives of managerial-
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accounting activity in an airline company are described below:
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(a) Providing information for decision making and planning, and proactively participati
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ng as part of the management team in the decision making and planning processes:
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Managerial accountants provide estimates of the cost of adding a flight on the route fr
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om Dallas to Miami and actively participate in making the decision about adding the f
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light.
(b) Assisting managers in directing and controlling operations: Managerial accountants
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provide information about the actual costs of flying the company’s Asian routes duri
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ng a particular month.
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(c) Motivating managers and other employees toward the organization's goals: A budget i
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s provided for the cost of handling baggage at Chicago O'Hare Airport. The budget is
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ngiven to the airline's baggage handling manager, who is expected to strive to achieve
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the budget. n
(d) Measuring the performance of activities, subunits, managers, and other employees w
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ithin the organization: Quarterly income statements are prepared for each of the airl
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ine's major geographical sectors, and these income reports are used to evaluate the e
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arnings performance of each sector during the relevant time period.
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(e) Assessing the organization's competitive position and working with other managers t
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o ensure the organization's long-
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run competitiveness in its industry: Information about industry-
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wide performance standards is obtained and compared with the airline's own perfor
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mance. For example, how does the airline stack up against its competitors in ticket pr
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ices, on-time departures, mishandled baggage, customer complaints, and safety?
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