PONDICHERRY UNIVERSITY B
(A Central University)
B B
DIRECTORATE OF DISTANCE EDUCATION
B B B
Logistics and Supply Chain Management
B B B B
MBA - MARKETING
B B Paper Code : MBMM 3004
B B B B
MBA - RETAIL MANAGEMENT
B B B Paper Code : MBRM 3004
B B B B
III Semester
B
,Authors
ӵB Dr.BBhushanBSudhakar
Reader,
Dept.BofBInternationalBBusinessBSchoolBofBManagement,B
PondicherryBUniversity,
Puducherry.
ӵB Dr.BClementBSudhakar
Professor,
Dept.BofBManagementBStudies,BKaruny
aBInstituteBofBManagement,BKarunyaBUn
iversity,
Coimbatore.
EditedBby
Prof.BRajeshBChowdharyB,
Professor,
Dept.ofBBusinessBAdministration,
P.B.SidharthBCollege,
B
Vijayawada.
©BAllBRightsBReserved
ForBPrivateBCirculationBOnlyBISB
NBNo.B978-81-923022-6-3
, TABLEBOFBCONTENTS
UNIT LESSON TITLE PAGEBNO.
1.1 PhysicalBDistribution 3
1.2 MarketingB Channels 26
I
1.3 ChannelBMembers 35
1.4 MarketBSegmentation 56
2.1 ManagingB theB MarketingB Channel 73
2.2 ChannelBMembers 85
II
2.3 ChannelBFlows 103
2.4 ProductB issuesB inB channelB management 117
3.1 BuildingBBlocksBofBSupplyBChainBNetwork 151
III 3.2 PerformanceB MeasurementB andB Controls 168
3.3 ModelsB forB DecisionB Making 171
4.1 SupplyBChainBInventoryBManagement 189
4.2 MultichannelBInventoryBSystem 194
4.3 SupplyBChainBFacilityBLayout 200
IV
4.4 CapacityBPlanning 214
4.5 InventoryBOptimisation 218
4.6 RoutingB andB Scheduling 224
5.1 EBBusinessB&BLogistics 241
V 5.2 BusinessB ProcessB Management 276
5.3 CustomerB RelationshipB Management 294
,
(A Central University)
B B
DIRECTORATE OF DISTANCE EDUCATION
B B B
Logistics and Supply Chain Management
B B B B
MBA - MARKETING
B B Paper Code : MBMM 3004
B B B B
MBA - RETAIL MANAGEMENT
B B B Paper Code : MBRM 3004
B B B B
III Semester
B
,Authors
ӵB Dr.BBhushanBSudhakar
Reader,
Dept.BofBInternationalBBusinessBSchoolBofBManagement,B
PondicherryBUniversity,
Puducherry.
ӵB Dr.BClementBSudhakar
Professor,
Dept.BofBManagementBStudies,BKaruny
aBInstituteBofBManagement,BKarunyaBUn
iversity,
Coimbatore.
EditedBby
Prof.BRajeshBChowdharyB,
Professor,
Dept.ofBBusinessBAdministration,
P.B.SidharthBCollege,
B
Vijayawada.
©BAllBRightsBReserved
ForBPrivateBCirculationBOnlyBISB
NBNo.B978-81-923022-6-3
, TABLEBOFBCONTENTS
UNIT LESSON TITLE PAGEBNO.
1.1 PhysicalBDistribution 3
1.2 MarketingB Channels 26
I
1.3 ChannelBMembers 35
1.4 MarketBSegmentation 56
2.1 ManagingB theB MarketingB Channel 73
2.2 ChannelBMembers 85
II
2.3 ChannelBFlows 103
2.4 ProductB issuesB inB channelB management 117
3.1 BuildingBBlocksBofBSupplyBChainBNetwork 151
III 3.2 PerformanceB MeasurementB andB Controls 168
3.3 ModelsB forB DecisionB Making 171
4.1 SupplyBChainBInventoryBManagement 189
4.2 MultichannelBInventoryBSystem 194
4.3 SupplyBChainBFacilityBLayout 200
IV
4.4 CapacityBPlanning 214
4.5 InventoryBOptimisation 218
4.6 RoutingB andB Scheduling 224
5.1 EBBusinessB&BLogistics 241
V 5.2 BusinessB ProcessB Management 276
5.3 CustomerB RelationshipB Management 294
,
