,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
b b b b b b b b b b b
dition Thompson b
Crafting and Executing Strategy Concepts 23rd Edition by
b b b b b b b
Thompson CH01 b
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
b b b b b b b b b
MULTIPLEbCHOICEb-
bChoosebthebonebalternativebthatbbestbcompletesbthebstatementborbanswersbthebquestion.
1) Managersbofballbtypesbofbbusinessborganizationsbmustbdevelopbabclearbanswerbforbwhichbofbt
hebfollowingbquestions?
1) b
A) Whatbapproachesbdobwebneedbtobtakebinborderbtobgainbabcompetitivebadvantagebinbtheb
marketplace?
B) Whatbisbthebsetbofbactionsbthatbwebneedbtobtakebtoboutperformbcompetitorsbandbachievebs
uperiorbprofitability?
C) Wherebarebwebnow?
D) Wherebdobwebgobfrombhere?
E) Whenbwillbwebknowbthatbwebarebthere?
QuestionbDetails
Difficultyb:b1bEasy
Topicb:bStrategybandbthebStrategicbManagementbProcess
LearningbObjectiveb:b01-
01bUnderstandbwhatbisbmeantbbybabcompany’sbstrategybandbwhybitbneedsbtobdiffebBloom'sb:bRemember
AACSBb:bKnowledgebApplicationbAc
cessibilityb:bKeyboardbNavigationbGra
dableb:bautomatic
2) Sanofi,babpharmaceuticalbcompanybsellingbprescriptionbdrugsbinbFrancebforbthebpastb10byear
s,bhasbhadbmoderatebsalesbinbabcrowdedbmarketbwhilebitsbrivalsbmanufacturebandbmarketbdrugsbhavin
gbsimilarbefficacybandbsafetybprecautions,bbutbwithbsuperiorbmarketbshare.bThisbparticularbpharmace
uticalbcompany'sbgreatestbchallengebisbtobincreasebprescriptionsbofbtheirbdrugsbbybFrenchbdoctors.bW
hatbwouldbbebthebmostbeffectivebstrategybforbSanofibtobimprovebsalesbperformancebinbitsbexistingbmar
ket?
2)b
Versionb1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
b b b b b b b b b b b
dition Thompson b
Crafting and Executing Strategy Concepts 23rd Edition by
b b b b b b b
Thompson CH01 b
A) modifyingbmarketingbcommunicationbtobincreasebbrandbfamiliaritybwithinbkeyb
physicianbsegments
B) relocatingballbthebexistingbdrugbmanufacturingbfacilitiesbtobdevelopingbcountriesbtobr
educeboperationalbcosts
C) employingbhiringbplansbthatbaimbatbacquiringbdrugbdesignersbfrombrivalbcompanies
D) exitingbthebmarketbandbenteringbabnewbunexploredbgeographicalblocation
E) engagingbinbnewbcontractbtalksbwithbsuppliersbaboutbpricebbreaks
QuestionbDetails
Topicb:bStrategybandbthebStrategicbManagementbProcess
LearningbObjectiveb:b01-
01bUnderstandbwhatbisbmeantbbybabcompany’sbstrategybandbwhybitbneedsbtobdiffebAccessibilityb:bKeyboardb
Navigation
Difficultyb:b3bHardbBloom'
sb:bApply
AACSBb:bAnalyticalbThinkingbGradab
leb:bautomatic
3) YoubhavebbeenbhiredbasbabconsultantbbybSandCloud,babventure-
backedbestablishedbcompanybinbthebbeachwearbandbtowelingbmarkets.bSandCloud’sbownersbarebw
eighingbabdecisionbtobdonatebabpartbofbitsbprofitsbtobabchildren'sbcharitybtobimprovebitsbmarketbimag
e.bYourbadvicebtobSandCloudbregardingbstrategybisbthatbitbwillbconsistbofbthebactionbplanbmanagem
entbtakesbto
3)b
A) developbabmorebappealingbbusinessbmodelbthanbrivalbbeachwearbandbtowelingb
companies.
B) competebagainstbrivalsbinbthebbeachwearbandbtowelingbindustrybandbestablishbabt
ransitorybcompetitivebadvantage.
C) concentratebonbimprovingbitsbexistingbproductbofferingbirrespectivebofbitsbdecisionbtob
donatebabpercentagebofbitsbprofitsbtobabchildren’sbcharity.
D) stakeboutbabuniquebmarketbpositionbinbbeachwearbandbtowelingbmarketsbandbachievebs
uperiorbprofitability.
E) identifybitsbstrategicbvision,bitsbstrategicbobjectives,bandbitsbstrategicbintent.
Versionb1 2
mynursytest.store
, DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
b b b b b b b b b b b
dition Thompson b
Crafting and Executing Strategy Concepts 23rd Edition by
b b b b b b b
Thompson CH01 b
QuestionbDetails
Topicb:bStrategybandbthebStrategicbManagementbProcess
LearningbObjectiveb:b01-
01bUnderstandbwhatbisbmeantbbybabcompany’sbstrategybandbwhybitbneedsbtobdiffebAACSBb:bKnowledgebApp
lication
Accessibilityb:bKeyboardbNavigationb
Bloom'sb:bApply
Difficultyb:b2bMediumbGra
dableb:bautomatic
4) Keurig,bthebcoffeebmachinebmanufacturer,bsellsbhigh-
qualitybespressobmachinesbatbabveryblowbpricebandbalsobprovidesblow-
costbrefillsbofbvarietalbcoffeebpodsbatbabrelativelybhigherbpricebthanbrivals.bThebactionbstepsbthatbKe
urig’sbmanagersbtakebtoboutperformbthebcompany'sbcompetitorsbandbachievebsuperiorbprofitability
barebknownbasbits
4)b
A) strategy.
B) missionbstatement.
C) strategicbintent.
D) value-cost-pricebframework.
E) marketbvisioningbstatement.
QuestionbDetails
Topicb:bStrategybandbthebStrategicbManagementbProcess
LearningbObjectiveb:b01-
01bUnderstandbwhatbisbmeantbbybabcompany’sbstrategybandbwhybitbneedsbtobdiffebBloom'sb:bRemember
AACSBb:bKnowledgebApplicationbAc
cessibilityb:bKeyboardbNavigationbDiff
icultyb:b2bMedium
Gradableb:bautomatic
5) Strategy,batbitsbessence,bisbabout
5)b
Versionb1 3
mynursytest.store
b b b b b b b b b b b
dition Thompson b
Crafting and Executing Strategy Concepts 23rd Edition by
b b b b b b b
Thompson CH01 b
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
b b b b b b b b b
MULTIPLEbCHOICEb-
bChoosebthebonebalternativebthatbbestbcompletesbthebstatementborbanswersbthebquestion.
1) Managersbofballbtypesbofbbusinessborganizationsbmustbdevelopbabclearbanswerbforbwhichbofbt
hebfollowingbquestions?
1) b
A) Whatbapproachesbdobwebneedbtobtakebinborderbtobgainbabcompetitivebadvantagebinbtheb
marketplace?
B) Whatbisbthebsetbofbactionsbthatbwebneedbtobtakebtoboutperformbcompetitorsbandbachievebs
uperiorbprofitability?
C) Wherebarebwebnow?
D) Wherebdobwebgobfrombhere?
E) Whenbwillbwebknowbthatbwebarebthere?
QuestionbDetails
Difficultyb:b1bEasy
Topicb:bStrategybandbthebStrategicbManagementbProcess
LearningbObjectiveb:b01-
01bUnderstandbwhatbisbmeantbbybabcompany’sbstrategybandbwhybitbneedsbtobdiffebBloom'sb:bRemember
AACSBb:bKnowledgebApplicationbAc
cessibilityb:bKeyboardbNavigationbGra
dableb:bautomatic
2) Sanofi,babpharmaceuticalbcompanybsellingbprescriptionbdrugsbinbFrancebforbthebpastb10byear
s,bhasbhadbmoderatebsalesbinbabcrowdedbmarketbwhilebitsbrivalsbmanufacturebandbmarketbdrugsbhavin
gbsimilarbefficacybandbsafetybprecautions,bbutbwithbsuperiorbmarketbshare.bThisbparticularbpharmace
uticalbcompany'sbgreatestbchallengebisbtobincreasebprescriptionsbofbtheirbdrugsbbybFrenchbdoctors.bW
hatbwouldbbebthebmostbeffectivebstrategybforbSanofibtobimprovebsalesbperformancebinbitsbexistingbmar
ket?
2)b
Versionb1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
b b b b b b b b b b b
dition Thompson b
Crafting and Executing Strategy Concepts 23rd Edition by
b b b b b b b
Thompson CH01 b
A) modifyingbmarketingbcommunicationbtobincreasebbrandbfamiliaritybwithinbkeyb
physicianbsegments
B) relocatingballbthebexistingbdrugbmanufacturingbfacilitiesbtobdevelopingbcountriesbtobr
educeboperationalbcosts
C) employingbhiringbplansbthatbaimbatbacquiringbdrugbdesignersbfrombrivalbcompanies
D) exitingbthebmarketbandbenteringbabnewbunexploredbgeographicalblocation
E) engagingbinbnewbcontractbtalksbwithbsuppliersbaboutbpricebbreaks
QuestionbDetails
Topicb:bStrategybandbthebStrategicbManagementbProcess
LearningbObjectiveb:b01-
01bUnderstandbwhatbisbmeantbbybabcompany’sbstrategybandbwhybitbneedsbtobdiffebAccessibilityb:bKeyboardb
Navigation
Difficultyb:b3bHardbBloom'
sb:bApply
AACSBb:bAnalyticalbThinkingbGradab
leb:bautomatic
3) YoubhavebbeenbhiredbasbabconsultantbbybSandCloud,babventure-
backedbestablishedbcompanybinbthebbeachwearbandbtowelingbmarkets.bSandCloud’sbownersbarebw
eighingbabdecisionbtobdonatebabpartbofbitsbprofitsbtobabchildren'sbcharitybtobimprovebitsbmarketbimag
e.bYourbadvicebtobSandCloudbregardingbstrategybisbthatbitbwillbconsistbofbthebactionbplanbmanagem
entbtakesbto
3)b
A) developbabmorebappealingbbusinessbmodelbthanbrivalbbeachwearbandbtowelingb
companies.
B) competebagainstbrivalsbinbthebbeachwearbandbtowelingbindustrybandbestablishbabt
ransitorybcompetitivebadvantage.
C) concentratebonbimprovingbitsbexistingbproductbofferingbirrespectivebofbitsbdecisionbtob
donatebabpercentagebofbitsbprofitsbtobabchildren’sbcharity.
D) stakeboutbabuniquebmarketbpositionbinbbeachwearbandbtowelingbmarketsbandbachievebs
uperiorbprofitability.
E) identifybitsbstrategicbvision,bitsbstrategicbobjectives,bandbitsbstrategicbintent.
Versionb1 2
mynursytest.store
, DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
b b b b b b b b b b b
dition Thompson b
Crafting and Executing Strategy Concepts 23rd Edition by
b b b b b b b
Thompson CH01 b
QuestionbDetails
Topicb:bStrategybandbthebStrategicbManagementbProcess
LearningbObjectiveb:b01-
01bUnderstandbwhatbisbmeantbbybabcompany’sbstrategybandbwhybitbneedsbtobdiffebAACSBb:bKnowledgebApp
lication
Accessibilityb:bKeyboardbNavigationb
Bloom'sb:bApply
Difficultyb:b2bMediumbGra
dableb:bautomatic
4) Keurig,bthebcoffeebmachinebmanufacturer,bsellsbhigh-
qualitybespressobmachinesbatbabveryblowbpricebandbalsobprovidesblow-
costbrefillsbofbvarietalbcoffeebpodsbatbabrelativelybhigherbpricebthanbrivals.bThebactionbstepsbthatbKe
urig’sbmanagersbtakebtoboutperformbthebcompany'sbcompetitorsbandbachievebsuperiorbprofitability
barebknownbasbits
4)b
A) strategy.
B) missionbstatement.
C) strategicbintent.
D) value-cost-pricebframework.
E) marketbvisioningbstatement.
QuestionbDetails
Topicb:bStrategybandbthebStrategicbManagementbProcess
LearningbObjectiveb:b01-
01bUnderstandbwhatbisbmeantbbybabcompany’sbstrategybandbwhybitbneedsbtobdiffebBloom'sb:bRemember
AACSBb:bKnowledgebApplicationbAc
cessibilityb:bKeyboardbNavigationbDiff
icultyb:b2bMedium
Gradableb:bautomatic
5) Strategy,batbitsbessence,bisbabout
5)b
Versionb1 3
mynursytest.store
