,DOWNLOAD THE Test Bank for Contemporary Advertising and Integrated Marke
B B B B B B B B B
ting Communications 15th Edition Arens
B B B B
Chapter 02 B
The Big Picture: The Evolution of Advertising and IMC
B B B B B B B B B
TrueB/BFalseBQuestions
1. EconomicsBhasBcreatedBtheBneedBforBadvertisingBandBhasBmadeBitBaBstapleBofBtheBfreeBenterpri
seBsystem.
True False
2. ABmarketBeconomyBisBcharacterizedBbyBtwoBassumptions:BtheBinterestBofBtheBcommunityBandBth
eBpresenceBofBexternalities.
True False
3. OpenBcompetitionBbetweenBself-interestedBsellersBadvertisingBtoBself-
interestedBbuyersBleadsBtoBgreaterBproductBavailabilityBatBmoreBcompetitiveBprices.
True False
4. TheBsaleBorBconsumptionBofBproductsBrarelyBbenefitsBorBharmsBotherBpeopleBwhoBareBnotBinvolv
edBinBtheBtransactionBandBwhoBdidBnotBpayBforBtheBproduct.
True False
5. TheBassumptionsBcharacterizingBaBmarketBeconomyBdescribeBanBidealBeconomy,BnotBoneBth
atBactuallyBexists.
True False
2-1
CopyrightB©B2017BMcGraw-
HillBEducation.BAllBrightsBreserved.BNoBreproductionBorBdistributionBwithoutBtheBpriorBwrittenBconsentBofB McGraw-
HillBEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for Contemporary Advertising and Integrated Marke
B B B B B B B B B
ting Communications 15th Edition Arens
B B B B
6. TheBmostBsignificantBfunctionBofBadvertisingBisBtoBlowerBtheBoverallBcostBofBsales.
True False
7. InBaBfree-
marketBeconomy,BwhenBoneBcompanyBstartsBmakingBsignificantBprofits,BotherBcompaniesBimmedi
atelyBjumpBinBtoBcompete.
True False
8. MessagesBaimedBtoBencourageBtradeBwereBunheardBofBinBpre-industrialBsocieties.
True False
9. BenjaminBFranklinBwasBtheBfirstBAmericanBknownBtoBuseBillustrationsBinBads.
True False
10. TheBemergenceBofBurbanBmarketsBfollowingBtheBIndustrialBRevolutionBhinderedBtheBgrowthB
ofBadvertising.
True False
11. TheBadvertisingBindustryBexistedBbeforeBtheBindustrialBage.
True False
12. TheBAmericanBprofessionBofBadvertisingBbeganBwhenBVolneyBB.BPalmerBsetBupBbusinessBi
nBPhiladelphiaBinB1841.
True False
13. A.BC.BNielsenBproducedBtheBearliestBcatalogs,BbringingBaBwideBvarietyBofBproductsBtoBnew,Brur
alBmarkets.
True False
2-2
CopyrightB©B2017BMcGraw-
HillBEducation.BAllBrightsBreserved.BNoBreproductionBorBdistributionBwithoutBtheBpriorBwrittenBconsentBofB McGraw-
HillBEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Contemporary Advertising and Integrated Marke
B B B B B B B B B
ting Communications 15th Edition Arens
B B B B
14. ABvodkaBcompanyBusingBtheBsloganB"SpiritBforBtheBSpirited"BinBorderBtoBenhanceBtheBappealBofBi
tsBbrandBisBusingBproductBdifferentiation.
True False
15. ABproduct'sBuniqueBsellingBpointBisBaBfeatureBthatBdifferentiatesBitBfromBcompetitiveBproducts.
True False
16. MarketBsegmentationBisBaBprocessBbyBwhichBmanufacturersBseekBtoBportrayBtheirBbrandsBa
sBdifferentBfromBandBbetterBthanBtheBcompetitionBbyBofferingBconsumersBquality,Bvariety,Ba
ndBconvenience.
True False
17. DemarketingBisBusedBbyBmarketersBprimarilyBtoBidentifyBuniqueBgroupsBofBpeopleBwhoseBneedsBca
nBbeBaddressedBthroughBmoreBspecializedBproducts.
True False
18. ABmegamergerBoccursBwhenBbigBmultinationalBcompaniesBbuyBotherBbigBcompaniesBinBorderBt
oBexpandBglobally.
True False
19. BeginningBaroundB1980,BtheBpostindustrialBageBhasBbeenBaBperiodBofBrelativeBstability.
True False
20. TheBmarketingBworldBofBtheBpostindustrialBageBwasBcharacterizedBbyBcompetitionBintensifiedBb
yBlowerBtradeBbarriersBandBgrowingBinternationalBtrade.
True False
2-3
CopyrightB©B2017BMcGraw-
HillBEducation.BAllBrightsBreserved.BNoBreproductionBorBdistributionBwithoutBtheBpriorBwrittenBconsentBofB McGraw-
HillBEducation.
mynursytest.store
B B B B B B B B B
ting Communications 15th Edition Arens
B B B B
Chapter 02 B
The Big Picture: The Evolution of Advertising and IMC
B B B B B B B B B
TrueB/BFalseBQuestions
1. EconomicsBhasBcreatedBtheBneedBforBadvertisingBandBhasBmadeBitBaBstapleBofBtheBfreeBenterpri
seBsystem.
True False
2. ABmarketBeconomyBisBcharacterizedBbyBtwoBassumptions:BtheBinterestBofBtheBcommunityBandBth
eBpresenceBofBexternalities.
True False
3. OpenBcompetitionBbetweenBself-interestedBsellersBadvertisingBtoBself-
interestedBbuyersBleadsBtoBgreaterBproductBavailabilityBatBmoreBcompetitiveBprices.
True False
4. TheBsaleBorBconsumptionBofBproductsBrarelyBbenefitsBorBharmsBotherBpeopleBwhoBareBnotBinvolv
edBinBtheBtransactionBandBwhoBdidBnotBpayBforBtheBproduct.
True False
5. TheBassumptionsBcharacterizingBaBmarketBeconomyBdescribeBanBidealBeconomy,BnotBoneBth
atBactuallyBexists.
True False
2-1
CopyrightB©B2017BMcGraw-
HillBEducation.BAllBrightsBreserved.BNoBreproductionBorBdistributionBwithoutBtheBpriorBwrittenBconsentBofB McGraw-
HillBEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for Contemporary Advertising and Integrated Marke
B B B B B B B B B
ting Communications 15th Edition Arens
B B B B
6. TheBmostBsignificantBfunctionBofBadvertisingBisBtoBlowerBtheBoverallBcostBofBsales.
True False
7. InBaBfree-
marketBeconomy,BwhenBoneBcompanyBstartsBmakingBsignificantBprofits,BotherBcompaniesBimmedi
atelyBjumpBinBtoBcompete.
True False
8. MessagesBaimedBtoBencourageBtradeBwereBunheardBofBinBpre-industrialBsocieties.
True False
9. BenjaminBFranklinBwasBtheBfirstBAmericanBknownBtoBuseBillustrationsBinBads.
True False
10. TheBemergenceBofBurbanBmarketsBfollowingBtheBIndustrialBRevolutionBhinderedBtheBgrowthB
ofBadvertising.
True False
11. TheBadvertisingBindustryBexistedBbeforeBtheBindustrialBage.
True False
12. TheBAmericanBprofessionBofBadvertisingBbeganBwhenBVolneyBB.BPalmerBsetBupBbusinessBi
nBPhiladelphiaBinB1841.
True False
13. A.BC.BNielsenBproducedBtheBearliestBcatalogs,BbringingBaBwideBvarietyBofBproductsBtoBnew,Brur
alBmarkets.
True False
2-2
CopyrightB©B2017BMcGraw-
HillBEducation.BAllBrightsBreserved.BNoBreproductionBorBdistributionBwithoutBtheBpriorBwrittenBconsentBofB McGraw-
HillBEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Contemporary Advertising and Integrated Marke
B B B B B B B B B
ting Communications 15th Edition Arens
B B B B
14. ABvodkaBcompanyBusingBtheBsloganB"SpiritBforBtheBSpirited"BinBorderBtoBenhanceBtheBappealBofBi
tsBbrandBisBusingBproductBdifferentiation.
True False
15. ABproduct'sBuniqueBsellingBpointBisBaBfeatureBthatBdifferentiatesBitBfromBcompetitiveBproducts.
True False
16. MarketBsegmentationBisBaBprocessBbyBwhichBmanufacturersBseekBtoBportrayBtheirBbrandsBa
sBdifferentBfromBandBbetterBthanBtheBcompetitionBbyBofferingBconsumersBquality,Bvariety,Ba
ndBconvenience.
True False
17. DemarketingBisBusedBbyBmarketersBprimarilyBtoBidentifyBuniqueBgroupsBofBpeopleBwhoseBneedsBca
nBbeBaddressedBthroughBmoreBspecializedBproducts.
True False
18. ABmegamergerBoccursBwhenBbigBmultinationalBcompaniesBbuyBotherBbigBcompaniesBinBorderBt
oBexpandBglobally.
True False
19. BeginningBaroundB1980,BtheBpostindustrialBageBhasBbeenBaBperiodBofBrelativeBstability.
True False
20. TheBmarketingBworldBofBtheBpostindustrialBageBwasBcharacterizedBbyBcompetitionBintensifiedBb
yBlowerBtradeBbarriersBandBgrowingBinternationalBtrade.
True False
2-3
CopyrightB©B2017BMcGraw-
HillBEducation.BAllBrightsBreserved.BNoBreproductionBorBdistributionBwithoutBtheBpriorBwrittenBconsentBofB McGraw-
HillBEducation.
mynursytest.store
