Write your name here
Surname Other names
Centre Number Candidate Number
Pearson Edexcel
Level 3 GCE
Economics B
Advanced Subsidiary
Paper 1: Markets, consumers and firms
Monday 15 May 2017 – Morning Paper Reference
Time: 1 hour 30 minutes 8EB0/01
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
centre number and candidate number.
• Answer all questions in Sections A, B and C.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The
The total mark for this paper is 80.
• – usemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
• Calculators may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
Turn over
P49599A
©2017 Pearson Education Ltd.
*P49599A0120*
1/1/1
, Answer ALL questions.
SECTION A
Read the following extract (A) before answering Question 1.
Write your answers in the spaces provided.
Extract A
Mountain Warehouse Profits Climb
Outdoor clothing chain Mountain Warehouse is planning to open 40 new stores in 2015
after net and gross profits increased in 2014. The hiking and sports retailer operates from
high-street locations rather than retail parks and increased its sales in 2014 by 20% to
£110m, boosting profits for the year by 25% to £12m.
Mark Neale, Mountain Warehouse’s founder and chief executive, said: “We are scaling new 5
heights, in our stores, online, and increasingly overseas. We have continued to thrive in a
challenging UK retail environment, demonstrating that high-street retail can succeed so
long as you have the right products at the right price.”
Founded in 1997 with a single store in Swindon, the chain now has more than 200 stores,
including 10 in Poland and one in Germany. Neale set up Mountain Warehouse with 10
£40 000 from private investments, after previous attempts with a toy chain and a
greetings card business met with limited success.
Despite only beginning to trade online in the past few years, Mountain Warehouse now
sells to 130 countries. Online sales rose 50% in 2014 whilst sales at established outlets
increased by 9%. In 2015 the business will launch a dedicated German-language website 15
and open more stores in Germany and Poland. More than half of the planned 40 new
stores this year will be in the UK. Outlets in garden centres have been a significant area of
growth in the UK, with six opening in the past year.
Mountain Warehouse has thrived by focusing on the growing popularity of family-friendly
discounters, while rivals such as Millets have come under pressure. 20
(Source: adapted from Mountain Warehouse profits climb on back of UK cycling craze,
Sarah Butler © Guardian News & Media Limited)
2
*P49599A0220*
, 1 (a) What is meant by the term ‘gross profit’?
(2)
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
(b) Calculate, to 2 decimal places, the profit for the year margin for Mountain
Warehouse in 2014. You are advised to show your working.
(4)
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
*P49599A0320*
3
Turn over
Surname Other names
Centre Number Candidate Number
Pearson Edexcel
Level 3 GCE
Economics B
Advanced Subsidiary
Paper 1: Markets, consumers and firms
Monday 15 May 2017 – Morning Paper Reference
Time: 1 hour 30 minutes 8EB0/01
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
centre number and candidate number.
• Answer all questions in Sections A, B and C.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The
The total mark for this paper is 80.
• – usemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
• Calculators may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
Turn over
P49599A
©2017 Pearson Education Ltd.
*P49599A0120*
1/1/1
, Answer ALL questions.
SECTION A
Read the following extract (A) before answering Question 1.
Write your answers in the spaces provided.
Extract A
Mountain Warehouse Profits Climb
Outdoor clothing chain Mountain Warehouse is planning to open 40 new stores in 2015
after net and gross profits increased in 2014. The hiking and sports retailer operates from
high-street locations rather than retail parks and increased its sales in 2014 by 20% to
£110m, boosting profits for the year by 25% to £12m.
Mark Neale, Mountain Warehouse’s founder and chief executive, said: “We are scaling new 5
heights, in our stores, online, and increasingly overseas. We have continued to thrive in a
challenging UK retail environment, demonstrating that high-street retail can succeed so
long as you have the right products at the right price.”
Founded in 1997 with a single store in Swindon, the chain now has more than 200 stores,
including 10 in Poland and one in Germany. Neale set up Mountain Warehouse with 10
£40 000 from private investments, after previous attempts with a toy chain and a
greetings card business met with limited success.
Despite only beginning to trade online in the past few years, Mountain Warehouse now
sells to 130 countries. Online sales rose 50% in 2014 whilst sales at established outlets
increased by 9%. In 2015 the business will launch a dedicated German-language website 15
and open more stores in Germany and Poland. More than half of the planned 40 new
stores this year will be in the UK. Outlets in garden centres have been a significant area of
growth in the UK, with six opening in the past year.
Mountain Warehouse has thrived by focusing on the growing popularity of family-friendly
discounters, while rivals such as Millets have come under pressure. 20
(Source: adapted from Mountain Warehouse profits climb on back of UK cycling craze,
Sarah Butler © Guardian News & Media Limited)
2
*P49599A0220*
, 1 (a) What is meant by the term ‘gross profit’?
(2)
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
(b) Calculate, to 2 decimal places, the profit for the year margin for Mountain
Warehouse in 2014. You are advised to show your working.
(4)
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . ..................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . .
*P49599A0320*
3
Turn over
