Test Bank for Global Marketing Management, 9th Edition by Masaaki Kotabe.pdf

PONDICHERRY UNIVERSITY q




(A Central University)
q q




DIRECTORATE OF DISTANCE EDUCATION
q q q




Global Marketing Management
q q




Paper Code : MBIB 3004
q q q q




MBA - INTERNATIONAL BUSINESS
q q q




III Semester
q

,Authors


ӵq Prof.qK.qKesawaramq

ӵq Prof.qK.qRajan

ӵq Prof.qDibyenduqPrasadqSahuq

ӵq Prof.qMichaelqRaj

ӵq q Prof.q Surinderq Singhq Kundu




Editedq by


Prof.qPawanqKumarqChugan,
InstituteqofqManagement,
NirmaqInstituteqofqScienceq&qTechnology,qAhmedaba
d.




©qAllqRightsqReserved
ForqPrivateqCirculationqOnly

, TABLEqOFqCONTENTS


UNIT LESSON TITLE PAGEq NO.

1.1 IntroductionqtoqInternationalqMarketing 4

Transitionq Fromq Domesticq toq Internationalq
I 1.2 10
Marketing

1.3 InternationalqMarketqEntryqStrategy 38

2.1 Internationalq Marketingq Environment 70

GeographicalqandqDemographicqEnvironmentqofqI
2.2 87
nternationalqMarketing.
II
2.3 EconomicqandqSocio-CulturalqEnvironment. 97

PoliticalqandqLegalqEnvironmentqAlongqwithq th
2.4 eqImpactqofqEnvironmentqonqInternationalqMar 119
ketingqDecisions.

3.1 Productq Decisions 148
III
3.2 Managementq ofq Internationalq Brands 175

4.1 PricingqDecisions 200

4.2 InternationalqPricingqPoliciesqandqStrategies 211

Complexities and Issues in
IV 4.3 223
InternationalqAdvertisement

4.4 Personalq Sellingq &q Salesq Promotion 231

4.5 InternationalqPublicqRelations 238

5.1 DistributionqChannels 244
V
5.2 InternationalqLogistics 256

,