Thisnbooknprovidesnanfirst-
handnaccountnofnbusinessnanalyticsnandnitsnimplementationnandnannaccountnofnthen
briefntheoreticalnframeworknunderpinningneachncomponentnofnbusinessnanalytics.
nThenthemesnofnthenbooknincluden(1)nlearningnthencontours,nscope,nandnboundari
esnofnbusinessnanalytics;n(2)nunderstandingnthendesignnaspectsnofnannanalyticalnorga
nization;n(3)nprovidingnknowledgenfocusingnonndevelopingnbusi-
nnessnactivitiesnfornfinancialnimpactnthroughnfunctionalnanalysis;nandn(4)nderivingn
anwholengamutnofnbusinessnusencasesninnanvarietynofnsituationsntonapplynbusinessnana
lyt-
nicsntechniques.Thenbookngivesnancompletenandninsightfulnunderstandingnofndevelo
p-ningnandnimplementingnanalyticalnsolutionsnbynanalyzingnconcretenusencases.
DinabandhunBagnisnAssociatenProfessorninnFinancenatnthenSchoolnofnManagement
,nthenNationalnInstitutenofnTechnologyninnRourkela,nIndia.nHenteachesnfinancenan
dneconomicsnandnspecializesninnriskncapitalnandnfinancialnmodelling.nDrnBagnhasno
vernthirteennyearsnofnindustrynexperiencenimplementingnenterprisenanalyticnapplicat
ionsnfornbanksnandnfinancialninstitutions.nHenhasnworkednwithnOraclenFinancialnSe
rvicesnSoftwarenLtd,nBangalore;nCitibanknNAnGlobalnDecisionnManagement;nGEnC
apitalnInternationalnServices,nBangalore;nandnthenReservenBanknofnIndia,nMumbai
.
,
, BUSINESS ANALYTICS
n
Dinabandhu Bag
n