SPMT 370 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
Products are what the company ______ ; what the customer _____ is a brand
makes, buys
trademarks provide _____
reassurance
Brands were developed to create ______ for products that were in danger of
becoming as hard to tell apart as chunks of gravel
differences
a brand is
A name, term, sign, symbol, design, or some combination that identifies the products of
a firm while differentiating them from the competition's
branding (verb) is the process of creating a
identity
Brand name: part of a brand consisting of words or letters that form a name that
_______ and ________ a firm's offering from those of its competitors
identifies, distinguishes
how do sport marketing and sport industry firms reach their objective of making
money
creating identity with the fans so they become loyal
brand associations 3 categories of increasing scope
COMPLETE SOLUTIONS GRADED A++
Products are what the company ______ ; what the customer _____ is a brand
makes, buys
trademarks provide _____
reassurance
Brands were developed to create ______ for products that were in danger of
becoming as hard to tell apart as chunks of gravel
differences
a brand is
A name, term, sign, symbol, design, or some combination that identifies the products of
a firm while differentiating them from the competition's
branding (verb) is the process of creating a
identity
Brand name: part of a brand consisting of words or letters that form a name that
_______ and ________ a firm's offering from those of its competitors
identifies, distinguishes
how do sport marketing and sport industry firms reach their objective of making
money
creating identity with the fans so they become loyal
brand associations 3 categories of increasing scope
