SPMT 370 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST
UPDATE
Judgement
Evaluation of an object or estimation of likelihood of an outcomeor event
consumer decision making
1. need recognition
2. search for info
3. evaluation of alternatives
4. choice
5. post-choice evaluation
Funk inputs- external forces
marketing activities, socio-cultural factors
funk Internal processing - psychological forces
motivation, attitudes, personality, perception of constraints
funk outputs
attitude formation and change, behavior and intentions
evaluative criteria
the attributes that consumers consider when reviewing alternative solutions to a
problem
, feature
performance characteristic of an object
benefit
the perceived favorable results derived from a particular feature• Benefits play an
important role in the value equation; benefits represent "what you get" in the value
equation.
value =
what you get (benefits) - what you give (costs)
rational perspective
Consumers are rational and they carefully arrive at decisions. EX: Carefully considering
the various features of apartment complexes.
experiential perspective
Decision making is often influenced by the feelings associated with consumption. EX:
Going longboarding just for the fun of it
a perspective that assumes consumers often make purchases and reach decisions
based on the affect, or feeling, attached to the product or behavior under consideration•
It often focuses on hedonic value.• Value comes from the experience, not necessarily
from an end result
behavioral influence perspective
Decisions are responses to environmental influences. EX: A product display leads a
shopper to buy a snack.
a perspective that assumes many consumer decisions are actually learned responses
to environmental influences. It helps to explain how consumers react to store layout,
COMPLETE SOLUTIONS GRADED A++ LATEST
UPDATE
Judgement
Evaluation of an object or estimation of likelihood of an outcomeor event
consumer decision making
1. need recognition
2. search for info
3. evaluation of alternatives
4. choice
5. post-choice evaluation
Funk inputs- external forces
marketing activities, socio-cultural factors
funk Internal processing - psychological forces
motivation, attitudes, personality, perception of constraints
funk outputs
attitude formation and change, behavior and intentions
evaluative criteria
the attributes that consumers consider when reviewing alternative solutions to a
problem
, feature
performance characteristic of an object
benefit
the perceived favorable results derived from a particular feature• Benefits play an
important role in the value equation; benefits represent "what you get" in the value
equation.
value =
what you get (benefits) - what you give (costs)
rational perspective
Consumers are rational and they carefully arrive at decisions. EX: Carefully considering
the various features of apartment complexes.
experiential perspective
Decision making is often influenced by the feelings associated with consumption. EX:
Going longboarding just for the fun of it
a perspective that assumes consumers often make purchases and reach decisions
based on the affect, or feeling, attached to the product or behavior under consideration•
It often focuses on hedonic value.• Value comes from the experience, not necessarily
from an end result
behavioral influence perspective
Decisions are responses to environmental influences. EX: A product display leads a
shopper to buy a snack.
a perspective that assumes many consumer decisions are actually learned responses
to environmental influences. It helps to explain how consumers react to store layout,
