SPMT-370 EXAM 1 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
Sport Marketing
creating sport products the consumer wants, promoting those products, and getting
those products to the consumer
Basic Marketing Philosophy
1. examine people's wants/needs (segmenting)
2. select the best way to meet those wants (targeting/positioning)
3. achieve the org's objectives by satisfying the consumer's wants
Consumer Decision-Making Process
1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post-purchase behavior
Consumer Behavior (CB)
the process and actions of people related to the buying and using of products (dynamic
process)
CB as a field of study
study of consumers as they go about the consumption process (provides input for
business/marketing strategies) (provides a "force" that shapes culture/society)
Ways to acquire a product
, 1. buy
2. rent/lease
3. barter/trade
4. gifting
5. finding
6. stealing
How types of customers are segmented
1. behavior (need-based, discount, new, potential)
2. demographic (age, race, gender, income)
3. psychographic (believer, experiencer, etc.)
Consumer treatment
competitive pressures motivate marketers to provide good service
Touchpoints
direct contact between the org and the consumer
What affects consumer behavior?
1. external influences (social/situational)
2. internal influences (individual)
3. decision-making process
4. outcomes and issues
Approaches to studying CB
1. descriptive (examination of relationship between 2+ variables)
2. explanatory (attempts to explain how/why of variable relationship)
3. exploratory (gain understanding of a problem/idea that has not been clearly identified)
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
Sport Marketing
creating sport products the consumer wants, promoting those products, and getting
those products to the consumer
Basic Marketing Philosophy
1. examine people's wants/needs (segmenting)
2. select the best way to meet those wants (targeting/positioning)
3. achieve the org's objectives by satisfying the consumer's wants
Consumer Decision-Making Process
1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post-purchase behavior
Consumer Behavior (CB)
the process and actions of people related to the buying and using of products (dynamic
process)
CB as a field of study
study of consumers as they go about the consumption process (provides input for
business/marketing strategies) (provides a "force" that shapes culture/society)
Ways to acquire a product
, 1. buy
2. rent/lease
3. barter/trade
4. gifting
5. finding
6. stealing
How types of customers are segmented
1. behavior (need-based, discount, new, potential)
2. demographic (age, race, gender, income)
3. psychographic (believer, experiencer, etc.)
Consumer treatment
competitive pressures motivate marketers to provide good service
Touchpoints
direct contact between the org and the consumer
What affects consumer behavior?
1. external influences (social/situational)
2. internal influences (individual)
3. decision-making process
4. outcomes and issues
Approaches to studying CB
1. descriptive (examination of relationship between 2+ variables)
2. explanatory (attempts to explain how/why of variable relationship)
3. exploratory (gain understanding of a problem/idea that has not been clearly identified)
