SPMT 370 EXAM 2 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
Two major influences on consumer behavior
· Who we are, and what we think of ourselves
AND
· Who product brand are...Influence what we think of them!
Personality
The totality of thoughts, emotions, intentions, tendencies, and behaviors that a
person consistently exhibits as they adapt to the environment
Trait-Approach to Personality
The approach in personality research that focuses on specific consumer traits as
motivators of various consumer behaviors
Trait
the distinguishable characteristic that described one's tendency to act in a relatively
consistent manner
Five Factor Model
The multiple-trait perspective that proposes that the human personality consists of 5
traits: Extroversion, Agreeableness, Openness to experience, stability,
conscientiousness
Value Consciousness
How aware are people are aware of value and how important value is to the consumer
, Materialism
How important are things, physical objects to people
Brand Personality
The human characteristics that can be associated with a brand
Brand Personal Appeal
the brand's (and product's) ability to appeal to consumers based on the human
characteristics associated with it
Self-Concept
the totality of thoughts and feelings that an individual has about himself or herself
(including self-image)
Similarity Attraction Paradigm
we are attracted to, and more comfortable around, those who are similar to us.
Self-Congruency Theory
the theory that proposes that much of consumer behavior can be explained by the
congruence of a consumer's self-concept with the image of typical users of a
brand/product.
Attitudes
The relatively enduring overall evaluation of objects, products, services, issues, or
people
ABC approach to attitudes
approach that suggests that attitudes encompass AND influence one's AFFECT
(attitudes, feelings), BEHAVIOR (actions), and COGNITIONS (beliefs, thoughts) toward
an object, product, service, or person
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
Two major influences on consumer behavior
· Who we are, and what we think of ourselves
AND
· Who product brand are...Influence what we think of them!
Personality
The totality of thoughts, emotions, intentions, tendencies, and behaviors that a
person consistently exhibits as they adapt to the environment
Trait-Approach to Personality
The approach in personality research that focuses on specific consumer traits as
motivators of various consumer behaviors
Trait
the distinguishable characteristic that described one's tendency to act in a relatively
consistent manner
Five Factor Model
The multiple-trait perspective that proposes that the human personality consists of 5
traits: Extroversion, Agreeableness, Openness to experience, stability,
conscientiousness
Value Consciousness
How aware are people are aware of value and how important value is to the consumer
, Materialism
How important are things, physical objects to people
Brand Personality
The human characteristics that can be associated with a brand
Brand Personal Appeal
the brand's (and product's) ability to appeal to consumers based on the human
characteristics associated with it
Self-Concept
the totality of thoughts and feelings that an individual has about himself or herself
(including self-image)
Similarity Attraction Paradigm
we are attracted to, and more comfortable around, those who are similar to us.
Self-Congruency Theory
the theory that proposes that much of consumer behavior can be explained by the
congruence of a consumer's self-concept with the image of typical users of a
brand/product.
Attitudes
The relatively enduring overall evaluation of objects, products, services, issues, or
people
ABC approach to attitudes
approach that suggests that attitudes encompass AND influence one's AFFECT
(attitudes, feelings), BEHAVIOR (actions), and COGNITIONS (beliefs, thoughts) toward
an object, product, service, or person
