SPMT 370- FAN BEHAVIOR EXAM QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
Situational influences
contextual effects that have an impact on the value a consumer expects or obtains from
a purchase or consumption, and are independent of enduring consumer, brand, or
product characteristics.
Types of consumers
participant and spectator consumers
3 step basic marketing philosophy
- Understanding what the consumer wants (segmenting)
- Finding out the best way to meet that want (targeting and positioning)
- Achieve the organization's objectives by meeting those wants
Waltemeyer 2022- Consumer Behavior
The process, and actions, of people...related to the decisions and consumption of
products
Consumer decision-making process
1. need recognition
2. information search
3. evaluation of alternatives
4. purchase
5. post purchase behavior
, What is consumer (fan) behavior as a field of study
the study of consumers as they go about the consumption process
The outcome of studying consumer behavior:
- Provides input for business and marketing strategies
- Provides a "force" that shapes culture and society
Behavior
- need-based
- Discount
- New
- Potential
Demographic
- Age
- race/ ethnicity
- sex/gender
- Social class/ income
Psychographic
- Believer
- Experiencer
- Innovator
- Impulsive
- Socialite
- Wanderer
Primary - straight to the source
ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
Situational influences
contextual effects that have an impact on the value a consumer expects or obtains from
a purchase or consumption, and are independent of enduring consumer, brand, or
product characteristics.
Types of consumers
participant and spectator consumers
3 step basic marketing philosophy
- Understanding what the consumer wants (segmenting)
- Finding out the best way to meet that want (targeting and positioning)
- Achieve the organization's objectives by meeting those wants
Waltemeyer 2022- Consumer Behavior
The process, and actions, of people...related to the decisions and consumption of
products
Consumer decision-making process
1. need recognition
2. information search
3. evaluation of alternatives
4. purchase
5. post purchase behavior
, What is consumer (fan) behavior as a field of study
the study of consumers as they go about the consumption process
The outcome of studying consumer behavior:
- Provides input for business and marketing strategies
- Provides a "force" that shapes culture and society
Behavior
- need-based
- Discount
- New
- Potential
Demographic
- Age
- race/ ethnicity
- sex/gender
- Social class/ income
Psychographic
- Believer
- Experiencer
- Innovator
- Impulsive
- Socialite
- Wanderer
Primary - straight to the source
