SPMT 370 TEST 1 EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS GRADED A++
ulitarian value
Gratification derived because something helps a consumer solve aproblem or
accomplish some task
Hedonic
value derived from the immediate gratification that comes from someactivity
Homeostasis
-prevention focused
Value
=benefits (what you get) - Cost (What you give)
internal factors
external factors
reference groups
-primary
-secondary
-associative
-aspirational
-dissociative
primary group
the group that includes members who have frequent, direct contact with one another
, secondary group
the group to which a consumer belongs, with less frequent contact and weaker
influence than that found in a primary group
associative group
a group to which a consumer currently belongs
aspirational group
group in which a consumer desires to become a member
dissociative group
a group to which a consumer does not what to belong
Touch Points
areas of a business where customers have contact with the company and data might be
gathered
perpetual map
a technique to visually describe where brands are "located" in consumers' minds
relative to competing brands
Market segmentation
the process of dividing a market into meaningful, relatively similar, and identifiable
segments or groups
Types of Sport Consumers
-innovators
-experiencers
-appreciators
-achievers
WITH COMPLETE SOLUTIONS GRADED A++
ulitarian value
Gratification derived because something helps a consumer solve aproblem or
accomplish some task
Hedonic
value derived from the immediate gratification that comes from someactivity
Homeostasis
-prevention focused
Value
=benefits (what you get) - Cost (What you give)
internal factors
external factors
reference groups
-primary
-secondary
-associative
-aspirational
-dissociative
primary group
the group that includes members who have frequent, direct contact with one another
, secondary group
the group to which a consumer belongs, with less frequent contact and weaker
influence than that found in a primary group
associative group
a group to which a consumer currently belongs
aspirational group
group in which a consumer desires to become a member
dissociative group
a group to which a consumer does not what to belong
Touch Points
areas of a business where customers have contact with the company and data might be
gathered
perpetual map
a technique to visually describe where brands are "located" in consumers' minds
relative to competing brands
Market segmentation
the process of dividing a market into meaningful, relatively similar, and identifiable
segments or groups
Types of Sport Consumers
-innovators
-experiencers
-appreciators
-achievers
