Advertising & IMC
Principles and Practice
TENTH EDITION
Sandra Moriarty
Nancy Mitchell
William Wells
, Whatever your course goals,
we’ve got you covered!
Use MyMarketingLab™ to
improve student results!
• Study Plan – Help students build a basic understanding of key concepts. Students
start by taking a pretest to gauge initial understanding o f key co ncepts. Upo n
co mpletio n, they receive a perso nalized path o f study based o n the areas where they
wo uld benefit fro m additio nal study and practice.
• Business Today – Bring current events alive in your classroom with videos,
discussio n questio ns, and autho r blo gs. Be sure to check back o ften; this sectio n
changes daily.
• Decision making simulations – Place your students in the role of a key decision-
maker where they are asked to make a series o f decisio ns. The simulatio n will change
and branch based o n the decisio ns students make, pro viding a variatio n o f scenario
paths. Upo n co mpletio n o f each simulatio n, students receive a grade, as well as a
detailed repo rt o f the cho ices they made during the simulatio n and the asso ciated
consequences of those decisions.
• Dynamic Study Modules – Through adaptive learning students get personalized
guidance where and when they need it mo st, creating greater engagement, impro ving
kno wledge retentio n, and suppo rting subject-matter mastery. Ultimately, students’
self-co nfidence increases, their frustratio n decreases, and their results impro ve.
Also available o n mo bile devices.
• Writing Space – Better writers make great learners, who perform better in
their co urses. Pro viding a single lo catio n to develo p and assess co ncept mastery
and critical thinking, the Writing Space o ffers assisted-graded and create-yo ur-o wn
writing assignments, enabling yo u to exchange perso nalized feedback with students,
quickly and easily.
Writing Space can also check students’ wo rk fo r impro per citatio n o r plagiarism by
co mparing it against the wo rld’s mo st accurate text co mpariso n database, available
from Turnitin.
http://www.pearso nmylabandmastering.co m
,Advertising & IMC
Principles & Practice
Tenth Edition
Global Edition
,
Principles and Practice
TENTH EDITION
Sandra Moriarty
Nancy Mitchell
William Wells
, Whatever your course goals,
we’ve got you covered!
Use MyMarketingLab™ to
improve student results!
• Study Plan – Help students build a basic understanding of key concepts. Students
start by taking a pretest to gauge initial understanding o f key co ncepts. Upo n
co mpletio n, they receive a perso nalized path o f study based o n the areas where they
wo uld benefit fro m additio nal study and practice.
• Business Today – Bring current events alive in your classroom with videos,
discussio n questio ns, and autho r blo gs. Be sure to check back o ften; this sectio n
changes daily.
• Decision making simulations – Place your students in the role of a key decision-
maker where they are asked to make a series o f decisio ns. The simulatio n will change
and branch based o n the decisio ns students make, pro viding a variatio n o f scenario
paths. Upo n co mpletio n o f each simulatio n, students receive a grade, as well as a
detailed repo rt o f the cho ices they made during the simulatio n and the asso ciated
consequences of those decisions.
• Dynamic Study Modules – Through adaptive learning students get personalized
guidance where and when they need it mo st, creating greater engagement, impro ving
kno wledge retentio n, and suppo rting subject-matter mastery. Ultimately, students’
self-co nfidence increases, their frustratio n decreases, and their results impro ve.
Also available o n mo bile devices.
• Writing Space – Better writers make great learners, who perform better in
their co urses. Pro viding a single lo catio n to develo p and assess co ncept mastery
and critical thinking, the Writing Space o ffers assisted-graded and create-yo ur-o wn
writing assignments, enabling yo u to exchange perso nalized feedback with students,
quickly and easily.
Writing Space can also check students’ wo rk fo r impro per citatio n o r plagiarism by
co mparing it against the wo rld’s mo st accurate text co mpariso n database, available
from Turnitin.
http://www.pearso nmylabandmastering.co m
,Advertising & IMC
Principles & Practice
Tenth Edition
Global Edition
,
