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Samenvatting

Managerial Economics (D0H52a) - samenvatting (nieuwe prof) (16/20)

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Deze samenvatting geeft een duidelijk en gestructureerd overzicht van het vak Managerial Economics: Analytical Tools, gegeven in het 2e jaar van de bachelor Handelsingenieur (in de Beleidsinformatica) door Tommaso Alba. De belangrijkste theorieën, concepten en formules uit de lessen en slides zijn overzichtelijk samengevat.

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Meri Delbroek
2023-2024




SAMENVATTING
MANAGERIAL
ECONOMICS

, 2023-2024: Meri Delbroek


Inhoud
Inhoud ................................................................................................................................................. 1
Summary: managerial economics ........................................................................................................... 6
Game theory: fundamentals ............................................................................................................... 6
Strategies and payoff ....................................................................................................................... 6
Individual rationality ........................................................................................................................ 6
Three main categories of games ..................................................................................................... 7
Strategic ........................................................................................................................................... 7
Demand, monopoly and competition ................................................................................................. 9
Market demand ............................................................................................................................... 9
Linear demand............................................................................................................................... 10
Perfect competition ....................................................................................................................... 10
Monopolist’s problem: price-setting ............................................................................................. 11
Imperfect competition: Bertrand duopoly .................................................................................... 11
Differentiated products ..................................................................................................................... 14
Price competition with differentiated products ............................................................................ 14
Demand for differentiated products.............................................................................................. 14
Cross price elastic of demand ........................................................................................................ 15
Bertrand Duopoly with differentiated goods................................................................................. 15
Key takeaway ................................................................................................................................. 16
Horizontal differentiation .................................................................................................................. 16
The Hotelling model ...................................................................................................................... 16
Extensive games ................................................................................................................................ 20
Illustrative example ....................................................................................................................... 20
Backwards induction and Equilibrium in extensive games............................................................ 21
Vertical differentiation ....................................................................................................................... 21
Model of vertical product differentiation ...................................................................................... 21
Vertical product differentiation: discussion................................................................................... 23
Horizontal and vertical product differentiation ............................................................................. 23
Multiproduct differentiation.............................................................................................................. 24
Hotelling monopolist ..................................................................................................................... 24
Monopolist with 1 product ............................................................................................................ 25
Monopolist with 2 products ......................................................................................................... 25
Multiproduct firm and location choice, n varieties ...................................................................... 26
How many products to produce .................................................................................................... 27
Product differentiation in general ..................................................................................................... 27

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, 2023-2024: Meri Delbroek


Key takeaways................................................................................................................................ 27
Advertising......................................................................................................................................... 28
Introduction ................................................................................................................................... 28
Persuasive advertising ................................................................................................................... 28
Informative advertising ................................................................................................................. 28
Complementary advertising .......................................................................................................... 28
Informative advertising: example .................................................................................................. 29
Informative advertising: general ................................................................................................... 31
Persuasive advertising: models sketch .......................................................................................... 31
Complementary advertising: model sketch ................................................................................... 32
Entry deterrence................................................................................................................................ 33
Introduction ................................................................................................................................... 33
Predatory pricing ........................................................................................................................... 33
Game theory and the value of Commitment ................................................................................ 33
Predatory pricing: commitment to large production .................................................................... 33
Example ......................................................................................................................................... 34
Entry deterrence............................................................................................................................ 36
Product proliferation ..................................................................................................................... 36
Exclusionary practices: legality ...................................................................................................... 38
Exclusionary practices: landmark case .......................................................................................... 38
Repeated games ............................................................................................................................... 39
Categorization................................................................................................................................ 39
How to create a repeat game ........................................................................................................ 39
Present value and discounting....................................................................................................... 39
Compare investment projects ....................................................................................................... 40
Equilibrium in repeat games .......................................................................................................... 41
Collusion ............................................................................................................................................ 41
Finitely repeated Bertrand game................................................................................................... 41
Infinitely repeated Bertrand game ................................................................................................ 41
Critical discount rate ...................................................................................................................... 43
Bertrand duopoly example ............................................................................................................ 44
Other SPNE .................................................................................................................................... 44
The cartel prohibition in EU competition law, TFEU 101 ............................................................... 44
The Trucks cartel ............................................................................................................................ 44
Tacit collusion: price coordination absent explicit agreements .................................................... 45
Collusion: main idea ...................................................................................................................... 45

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, 2023-2024: Meri Delbroek


Horizontal mergers ............................................................................................................................ 45
Examples of prolific mergers ......................................................................................................... 46
Mergers with homogeneous products .......................................................................................... 46
Mergers with differentiated products ........................................................................................... 47
Vertical mergers................................................................................................................................. 48
Vertical mergers............................................................................................................................. 48
Model of vertical mergers ............................................................................................................. 48
Vertical foreclosure........................................................................................................................ 51
Competition and innovation .............................................................................................................. 52
Incremental vs. drastic innovation ................................................................................................ 52
Two main innovative theories ....................................................................................................... 52
Innovation and competition: In the end, who was right? ............................................................. 54
Innovation and competition: Aghion et al. Inverted U .................................................................. 54
Investment spillovers ......................................................................................................................... 54
A model of process innovation ...................................................................................................... 54
Investment spillovers ..................................................................................................................... 56
A model of process innovation: the effects of R&D with spillovers .............................................. 57
A model of innovation: research joint ventures ............................................................................ 58
Intellectual property .......................................................................................................................... 59
Abridged history of the patent system .......................................................................................... 59
Patent requirements...................................................................................................................... 60
Simple model of patenting ............................................................................................................ 60
Static vs dynamic efficiency: each period’s payoff......................................................................... 60
Patents protection: the innovator problem................................................................................... 61
Patent protection: the regulator problem ..................................................................................... 61
Breadth and length of patents....................................................................................................... 61
How far are we from the optimum? .............................................................................................. 62
Cumulative innovation....................................................................................................................... 63
Patents, cumulative innovation and hold-up: a simple model ...................................................... 63
Patents and cumulative: empirical evidence ................................................................................. 64
Trends and current topics .................................................................................................................. 65
Patent paradox .............................................................................................................................. 65
Patent Litigation and “patent trolls” .............................................................................................. 65
Technological Standards and patent pools .................................................................................... 66
Key takeaways................................................................................................................................ 66
Bargaining theory .............................................................................................................................. 67

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, 2023-2024: Meri Delbroek


Bargaining in general ..................................................................................................................... 67
Ultimatum game ............................................................................................................................ 67
Cooperative game theory: Nash Bargaining .................................................................................. 72
Bayesian Games................................................................................................................................. 74
Bayesian Games: categorization .................................................................................................... 74
Bayesian Games: abstract form (simplified) .................................................................................. 74
Bayesian Games: Simultaneous entry with Asymmetric Information ........................................... 75
Bayesian Nash equilibrium ............................................................................................................ 75
Auctions Theory................................................................................................................................. 75
Auctions in practice ....................................................................................................................... 75
Auctions: most common formats .................................................................................................. 76
Auctions: common rules ................................................................................................................ 76
Second price auction ..................................................................................................................... 76
Auctions: finding an equilibrium ................................................................................................... 77
Second price auction: Bidding under Asymmetric information .................................................... 77
Second price auction: Equilibrium ................................................................................................. 77
First price auction .......................................................................................................................... 78
First price auction: Solving the equilibrium ................................................................................... 78
All-Pay Auction............................................................................................................................... 79
Revenue Equivalence theorem ...................................................................................................... 79
Key takeaways................................................................................................................................ 79
Principal-Agent model ....................................................................................................................... 80
Principal-Agent models ................................................................................................................. 80
Principal-Agent taxonomy: Manager Decisions............................................................................. 80
Sequential Games .............................................................................................................................. 80
Sequential games: categorization .................................................................................................. 80
Sequential games – abstract form (simplified) .............................................................................. 81
Sequential Games: extensive form ................................................................................................ 81
Sequential Games: separating strategies ...................................................................................... 81
Sequential Games: extensive form ................................................................................................ 82
Bayesian perfect equilibrium (simplified)...................................................................................... 82
Signalling............................................................................................................................................ 82
Job-Market signalling (Spence, 1973)............................................................................................ 83
Spence signalling: costly signal for separation .............................................................................. 83
Spence signalling – Extensive form................................................................................................ 83
Spence signalling – Pooling equilibria D-D .................................................................................... 84

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, 2023-2024: Meri Delbroek


Spence signalling – Pooling equilibria ND -ND .............................................................................. 84
Spence signalling – Separating equilibria ND-D............................................................................. 84
Spence signalling – Separating equilibria D-ND............................................................................. 85
Spence signalling – Separation: takeaways ................................................................................... 85
Adverse Selection .............................................................................................................................. 85
Principal-Agent: Adverse selection ................................................................................................ 85
Adverse selection: Credit rationing (Stiglitz and Weiss, 1981) ...................................................... 86
Credit rationing: risks and payoffs ................................................................................................. 86
Credit rationing: Adverse selection ............................................................................................... 86
Credit rationing: accounting for selection ..................................................................................... 87
Credit rationing: wrapping up........................................................................................................ 87
Adverse selection: “Market for lemons” (Akerlof, 1970)............................................................... 87
Moral hazard ..................................................................................................................................... 88
Principal-Agent: Moral hazard ....................................................................................................... 88
Moral hazard: Managerial compensation ..................................................................................... 89
Moral hazard: Remuneration schemes.......................................................................................... 89
Moral hazard: Risk neutral manager – Best response ................................................................... 90
Moral hazard: Concluding remarks................................................................................................ 91
Key takeaways................................................................................................................................ 91
Refresh Bayes rule ......................................................................................................................... 92




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, 2023-2024: Meri Delbroek


Summary: managerial economics
Game theory: fundamentals

Game theory = mathematical tool to represent strategic interactions in a treatable way

- Games: a stylized representation of agents’ goals, information and capabilities

Goal:

- Predict the likely outcomes when multiple players have conflicting goals
- Understand what factors can give an edge to different players or affect the outcomes
(comparative static)
- Identify pitfalls that undermine desirable outcomes, and how to mitigate them (e.g.
opportunistic behaviour, asymmetric information)

Strategies and payoff
In real life: Decision-makers have goals/preferences about the outcome of their interactions.

- Example: “winning/losing elections”, “(not) getting a promotion", “quarterly revenues”

In a game: We represent these preferences assigning to outcomes a numerical value (payoff)

- We assign higher (lower) payoff, to outcomes that are more (less) preferred to them.
- Players might disagree on what outcome is the most desirable (gives them highest payoff)
- Strategies are actions or sequence of actions that agents can choose to achieve their goals.
- The outcome of a game is the result of all player’s strategies, and chance if the game involves
stochastic/random elements

Individual rationality
In game theory we assume that agents (players) are individually rational that is:

1. They have rational preferences (over the outcomes):
o Each player can rank outcomes from their most favourite to the least favourite.
(More precisely: we say that the “preference” relation defines a semi-order over
the set of possible outcomes.)
o This assumption is necessary in order to have a payoff representation.
2. They are payoff-maximizing:
o Players choose their strategies in order to achieve the highest payoff for
themselves.
o Note: this does not (necessarily) mean that players are selfish. A player might have
preferences(attribute high payoff) to a very equitable outcome.




6

, 2023-2024: Meri Delbroek


Three main categories of games




Strategic
1. Static
o
One-shot game: Players interact only once.
o
Simultaneous choice: Players choose their strategy without knowledge of the other
players’ choices
o Note: multiple choices might occur, but the outcome is observed only at the end.
2. Complete information
o All players know the capabilities (strategies available) of every other player.
o All players know the consequences (payoffs) of every combination of strategies
o Does NOT mean certainty



Games (and business) often involve quantifiable risk. If all the possible outcomes are known, and occur
with a known probability distribution we call this risk “uncertainty”.

Example: “If I buy a stock of Meta today, I don’t know the price it will have tomorrow, but I can
form expectations and quantify the likelihood of different price swings.”

However, sometimes agents a player might know something that other don’t. Then we say that players
have asymmetric information

Example: “Mark Zuckerberg secretly sets on fire the Meta headquarters and now he is short
selling Meta stocks. I know that he knows more than me, but I don’t know what he knows.”

Strategic games allow for uncertainty, but not asymmetric information.


Broad taxonomy of games




7

, 2023-2024: Meri Delbroek


Abstract form
A strategic game is fully described by:

1. Set of players
For example: P = {Player1, Player2}
2. Set of actions available for each player
For example: AP1 = {Defect, Cooperate}, AP2 = {Defect, Cooperate}
Remark: in strategic games “actions” and “strategies” coincide, since a strategy consists in a
single action.
3. Players’ payoff functions: a description of each player’s payoff for each combination of
actions
For example:




Very inconvenient! However, 2-players games, are usually represented in a much simpler and
parsimonious way through a payoff-matrix also known as their “normal form”.


Normal (payoff-matrix)
- Rows correspond to the row-player’s actions
In this case: AP1 = {D, C, H}
- Columns correspond to the column-player’s actions
In this case: AP2 = {X, Y , T}
- Each cell is an action profile i.e. a tuple of 1 action
per player
For example < C, X > is the action profile where P1
plays C and P2 plays X
- Within each cell, we find the payoffs associated with
each action profile
For example in < C, X > P1 receives -5 and P2 receives
+5
- Payoffs represent player’s preferences for a outcome,
while action profiles are its cause. Do not confuse them!
For example, < C, Y > and < H, T > have the same payoffs (3, 3),
so players are indifferent between the two outcomes.


Oefening dia 32

General equilibrium
An equilibrium in dominant strategy is a very strong notion, only relies on player’s rationality.

- Pros: (If players are rational) it is the only possible outcome. Very reliable prediction!
- Cons: Too restrictive. Most games don’t have one.




8

, 2023-2024: Meri Delbroek


Nash equilibrium

Definition:

- “A Nash Equilibrium (NE) is an action profile such that none of the players can increase their
payoff by choosing a different strategy, taking the other player’s strategies for given.”
- “A Nash Equilibrium (NE) is an action profile such that each player’s strategy maximizes that
player’s payoff conditional on the other player’s strategies.”


- In other words: it is an action profile such that no player can benefit from independently
deviating from it.
- Notice: it is a resting point (whence “equilibrium”), there is nothing (necessarily) “optimal”
about it.
- each player is playing their best-response to the other players’ strategies

Oefening dia 52

Statements:

- An equilibrium in dominant strategies is also always a NE.
- Players can never choose a strictly dominated strategy in a NE.


Demand, monopoly and competition
Market demand
Demand (function) tells us how many units of a product are purchased by consumers depending on
its price

- At price p1 consumers buy quantity q1
- The slope of the demand dq/dp tells us the decrease
(increase) of units sold for a small increment
(reduction) in the price. For normal goods, it is always
negative
- Not very useful for decisions!
If dq/dp = -1, it’s a very different story if q are candies or
$100 mil battleships
- Economists use price elasticity of demand ε(p)




∆q/q is the percentage change in q, and ∆p/p is the percentage change in p

- Always negative (for normal goods). Describes the ability/willingness
of consumers to substitute consumption with another good (or not
spend).
- |ε|= 1: if price reduces (increases) by 5%, then quantity increases
(reduces) by the same percentage amount
- |ε|< 1: Demand is inelastic =>Increasing price increases revenues
- |ε|> 1: Demand is elastic => Increasing price reduces revenues
9

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