Test Bank for Marketing, 21st Edition by William M. Pride Complete Chapters.pdf

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Test Bank for Marketing, 21st Edition by William M. Pri
x x x x x x x x x




de, O. C. Ferrell A+
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Chapterx01x21exPride


Indicatexwhetherxthexstatementxisxtruexorxfalse.


1. Duringxthexmarketxorientation,xbusinesspeoplexrealizedxthatxproducts,xwhichxbyxthisxt
imexcouldxbexmadexrelativelyxefficiently,xwouldxhavextoxbexpromotedxthroughxmuchxpersonalxse
llingxandxadvertising.
Truex
False


2. Servicesxarexprovidedxbyxapplyingxhumanxandxmechanicalxeffortsxtoxpeoplexorxobjectsxt
oxprovidexintangiblexbenefitsxtoxcustomers.
Truex
False
3. Marketingxcostsxconsumexaboutxone-quarterxofxaxbuyer'sxdollar.
Truex
False
4. Thexbroadestxandxsimplestxdefinitionxofxmarketingxstatesxthatxitxisxthexdevelopmentxand
efficientxdistributionxofxproductsxforxconsumerxsegments.xTru
e
False
5. Thexmarketingxconceptxisxaxphilosophyxthatxaxbusinessxorganizationxshouldxemployxtoxs
atisfyxcustomers'xneedsxwhilexachievingxthexoverallxgoalsxofxthexorganization.
Truex
False
6. Forxaxbusinessxorganizationxtoxremainxhealthyxandxtoxsurvive,xitxmustxsellxproductsxandx
makexprofits.
True

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False
7. Thexoutcomesxofxaxmarketer'sxdecisionsxandxactionsxmayxbexaffectedxbyxthexvariables
inxthexmarketingxenvironment.xTru
e
False
8. Thexreasonxthexmarketingxconceptxisxnamedxthisxwayxisxthatxitxpertainsxsolelyxtox
marketing.
Truex
False
9. Customersxarexinterestedxinxaxproduct'sxpricexbecausextheyxarexconcernedxaboutxthex
valuexobtainedxinxanxexchange.
Truex
False




10. Marketingxcostsxconsumexaboutxone-halfxofxaxbuyer'sxdollar.
Truex
False
11. Organizationsxhavextoxdefinextheirxproductsxasxwhatxtheyxmakexorxproduce.
Truex
False
12. Customersxarexthexfocalxpointxofxallxmarketingxactivities.
Truex
False
13. Promotionxcanxhelpxsustainxinterestxinxestablishedxproductsxthatxhavexlongxbeen
available.
TruexFals
x



e
14. Thexmarketingxconceptxstressesxthatxaxbusinessxorganizationxcanxbestxachievexitsxgoalsx
byxprovidingxcustomerxsatisfactionxthroughxcoordinatedxactivities.
True


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False
15. Knowingxaboutxmarketingxcanxhelpxyouxevaluatexthextypesxofxcorrectivexmeasures
neededxtoxstopxquestionablexmarketingxpractices.x
True
False
16. Axtargetxmarketxisxaxspecificxgroupxofxcustomersxonxwhomxanxorganizationxfocusesxitsx
marketingxefforts.
Truex
False
17. Toxsatisfyxcustomers'xobjectivesxasxwellxasxitsxown,xaxcompanyxmustxcoordinatexallxitsxa
ctivities.
Truex
False
18. Theximpactxofxenvironmentalxforcesxonxvaluexcanxbexextensivexasxmarketxchangesxcanxe
asilyxinfluencexhowxstakeholdersxperceivexcertainxproducts.
Truex
False
19. Changesxinxthexmarketingxenvironmentxalwaysxhurtxmarketingxefforts.
Truex
False
20. Thexmarketingxmixxconsistsxofxthreexmajorxvariables:xproduct,xprice,xandxdistribution.
Truex
False




21. Thexabilityxtoxidentifyxindividualxcustomersxallowsxmarketersxtoxshiftxtheirxfocusxfromxi
ncreasingxtheirxsharexofxanxindividualxcustomer’sxpurchasesxtoxtargetingxgroupsxofxsimilarxcustome
rs.
Truex
False



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22. Thexmarketingxconceptxisxaxmanagementxphilosophy,xnotxaxsecondxdefinitionxofx
marketing.
Truex
False
23. Thexactualxphysicalxproductionxofxgoodsxisxaxmarketingxactivity.
Truex
False
24. Marketingxconsistsxprimarilyxofxsellingxandxadvertising.
Truex
False
25. Basicxandxextendedxwarrantiesxcanxreducexrisk,xaxmajorxcustomerxcost.
Truex
False
26. Productsxcanxbexgoods,xservices,xorxideas.
Truex
False
27. Profit,xevenxatxthexexpensexofxcustomers'xsatisfaction,xisxthexmajorxthrustxofxthe
marketingxconcept.
True
False
28. Thexmarketingxconceptxdirectlyxaffectsxmarketingxactivitiesxbutxshouldxhavexax
negligibleximpactxonxotherxorganizationalxactivities.
Truex
False
29. Thexmarketxconceptxstressesxthatxanxorganizationxcanxbestxachievexitsxobjectivesxbyx
beingxcustomer-oriented.
Truex
False
30. Valuex=xcustomerxcostsx−xcustomerxbenefits.
Truex
False


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