Test Bank for Marketing Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart.pdf

Test Bank Marketing: Real People, Real Choices, 10e (Solomon)
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Chapterc1c WelcomectocthecWorldcof cMarketing:cCreatecandcDelivercValue

1) A iscthecultimatecusercof cacgood corcservice.
A) stakeholder
B) market
C) target cmarket
D) marketer
E) consumercAn
swer:cEcDifficult
y:cEasy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g

2) iscthecactivity,cset cof cinstitutions,cand cprocessescforccreating,ccommunicating,cdeliver
ing,cand cexchangingcofferingscthat chavecvaluecforccustomers,cclients,cpartners,cand csocietycat clarge.
A) Demand csatisfaction
B) Competitivecadvantagecbuilding
C) Marketing
D) Totalcqualitycmanagement
E) Valuecchaincmanagement c
Answer:cC
Difficulty:c Easy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g
AACSB:c Writtencand coralccommunication

3) The
consistscof cthectoolscancorganizationcusesctoccreatecacdesired cresponsecamongcacset cof cpredefinedc
consumers.
A) sharingceconomy
B) market cposition
C) valuecproposition
D) marketplace
E) marketingcmix
cAnswer:cE cDiffic

ulty:c Easy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g

,4) ThecfourcPscare .
A) price,cproduct,cplace,cand cpromotion
B) price,cprofit,cproduction,cand cpossession
C) product,cproduction,cpossession,cand cpromotion
D) product,cpromotion,cprice,cand cprofit
E) place,cproduction,cprocess,cand cprofit c
Answer:c A
Difficulty:c Easy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g
AACSB:c Writtencand coralccommunication

5) Whichcof cthecfollowingciscactruecstatement cabout cthecfourcPscof cthecmarketingcmix?
A) A cdecisioncabout conecof cthecPscaffectsceverycothercmarketing-mixcdecision.
B) Priceciscalwayscthecmost cimportant cof cthecfourcPs.
C) Placecisctypicallycthecleast cimportant cof cthecfourcPs.
D) ThecfourcPschaveclittleceffect concacproduct'scmarket cposition.
E) ThecfourcPscarecused ctocdeterminecacproduct'sctarget cmarket.c
Answer:c A
Difficulty:c Moderate
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g
AACSB:c Writtencand coralccommunication

6) Whichcof cthecfollowingciscpart cof cthecproduct celement cof cthecmarketingcmix?
A) acqualitycdiscount
B) acstoreccoupon
C) acnewspapercadvertisement
D) thecpackaging
E) publicitycreleasesc
Answer:cDcDifficulty
:cModerate
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g

7) A iscacgood,cservice,cidea,cplace,corcperson–
whateverciscoffered cforcsalecincthecexchange.
A) product
B) place
C) utility
D) benefit
E) demand cAns
wer:cAcDifficult
y:c Easy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g

8) iscthecassignment cof cacproduct'scvalue,corcthecamount cthecconsumercmust cexchange

,tocreceivecthecoffering.
A) Promotion
B) Price
C) Benefit
D) Need
E) UtilitycAnsw
er:cBcDifficulty:c
Easy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g

9) The
element cof cthecmarketingcmixcinformscconsumerscabout cproductscand cencouragescthemct
ocbuycthesecproductscusingcformscsuchcascpersonalcselling,cadvertising,ccoupons,cand cpublic
ity.
A) production
B) place
C) price
D) distribution
E) promotioncA
nswer:cEcDifficu
lty:c Easy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g
AACSB:c Writtencand coralccommunication

10) Marketingccommunicationciscalsocreferred ctocas .
A) production
B) sellingcorientation
C) societalcmarketing
D) exchange
E) promotioncA
nswer:cEcDifficu
lty:c Easy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g
AACSB:c Writtencand coralccommunication

, 11) Forcancexchangectococcur, .
A) at cleast ctwocpeoplecorcorganizationscmust cbecwillingctocmakecactrade,cand ceachcmust chavecso
methingcthecothercwants
B) therecmust cbeconecwinnercand conecloser
C) someonecmust cmakecacfinancialcprofit
D) thecitemcthat ciscexchanged cmust cbecactangiblecproduct
E) timecutilitycmust cbeccreated cforcthecpurchaserc
Answer:c A
Difficulty:c Moderate
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g

12) Whichcelement cof cthecmarketingcmixciscmost ccloselycassociated cwithcaccompany'scchannelcof cdi
stribution?
A) production
B) place
C) price
D) profit
E) promotioncAnswe
r:c BcDifficulty:cMod
erate
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g

13) arecintangiblecproductscthat cwecpaycforcand cusecbut cnevercown.
A) Consumercgoods
B) Services
C) Industrialcgoods
D) E-commercecproducts
E) Valuecproducts
cAnswer:cB cDiffic

ulty:c Easy
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g

14) arecthectangiblecproductscthat cindividualscpurchasecforcpersonalcorcfamilycuse.
A) Consumercservices
B) Consumercgoods
C) Valuecpropositions
D) Utilities
E) IndustrialcgoodscA
nswer:c BcDifficulty:c
Moderate
LO:c1.1:cExplaincwhat cmarketingcis,cthecmarketingcmix,cwhat ccancbecmarketed cand cthecvaluecof cmarketin
g