MGT 6311 gatech Midterm questions and answers 100% guaranteed success.

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MGT 6311 GATECH MIDTERM
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o QUESTIONS AND ANSWERS 100% o o o




GUARANTEED SUCCESS.
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Cluetrain oManifesto o- o o ocorrect oanswers. oA oset oof o95 otheses oorganised oas oa ocall oto
oaction o
o
(CTA) ofor obusinesses ooperating owithin oa onewly oconnected omarketplace, opublished
oin


1999. oWhile osome oof othe obook's oclaims ohave ofailed oto omaterialise, oit owas oan oearly
osource o
o
of oguidelines ofor osocial omedia oand oobtained oa
ocult-
o
like
ofollowing
o

Market oshare o- o o ocorrect oanswers. oIn ostrategic omanagement oand omarketing, omarket
oshare o
o
is othe opercentage oor oproportion oof othe ototal oavailable omarket oor
omarket
o
segment othat ois obeing oserviced oby oa
ocompany.
o

Pay oper oclick o(PPC) o- o o ocorrect oanswers. oAdvertising owhere othe oadvertiser opays
oonly ofor o
o
each oclick oon otheir oadvert, onot ofor othe oopportunity ofor oit oto obe
oseen oor
o
displayed.
o
o
Return oon

oinvestment


(ROI) o- o o ocorrect oanswers. oThe oratio oof ocost oto
oprofit.
o

Search oengine ooptimisation o

, (SEO) o- o o ocorrect oanswers. oThe opractice othat oaims oto oimprove oa owebsite's oranking
ofor ospecific okeywords oin othe osearch oengines. o
o

Strategy o- o o ocorrect oanswers. oA oset oof oideas othat ooutline ohow oa oproduct oor obrand
owill obe opositioned oand oachieve oits oobjectives. oThis oguides odecisions oon ohow oto

ocreate, odistribute, opromote oand oprice othe oproduct oor oservice. oLooks oat o4 opillars:

oenvironment, obusiness, ocustomers, ocompetitors o
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Tactic o- o o ocorrect oanswers. oA ospecific oaction oor omethod othat ocontributes oto
oachieving oa o
o
goal
o

Porter's o5 oForces o- o o ocorrect oanswers. oPower oof osuppliers, opower oof ocustomers,
othreat oof o
o
new oentrants, othreat oof osubstitute oproducts o--> ocompetitive orivalry owithin
oindustry
o

5 oP's oof omarketing omix o- o o ocorrect oanswers. oProduct, oprice, oplace, opromotion,
opeople o
o

SWOT o- o o ocorrect oanswers. oStrength, oweakness, oopportunities, othreats o
o

What odo oobjectives oneed oto obe? o- o o o correct oanswers. oSMART: ospecific,
omeasurable, o
o
attainable, orealistic, otime-
bound
o

Attention oeconomy o- o o ocorrect oanswers. oThe oidea othat ohuman oattention ois oa
oscarce o
o
commodity oi.e. oseeing oattention oas oa olimited
oresource.
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Customer oexperience omap o- o o ocorrect oanswers. oA ovisual orepresentation oof othe
ocustomers' o
o
flow ofrom obeginning oto oend oof othe opurchase oexperience, oincluding otheir oneeds,
owants,
o
expectations oand ooverall

oexperience.
o

Customer opersona o- o o ocorrect oanswers. oA odetailed odescription oof oa ofictional
operson oto o
o
help oa obrand ovisualise oa osegment oof oits otarget
omarket.
o

Global ocitizen o- o o ocorrect oanswers. oA operson owho oidentifies oas opart oof oa oworld
ocommunity o
o
and oworks otoward obuilding othe ovalues oand opractices oof othat
ocommunity