CAA: QUESTIONS AND ANSWERS, LATEST UPDATE. ALREADY GRADED
A+
Single-source research
Which type of evaluative research involves arranging to have test commercials delivered to a select
group of households within a market, and then comparing the purchase behavior of the select group to
that of a control group of households?
A. Persuasion tests
B. Likability tests
C. Inquiry tests
D. Single-source research
cognitive dissonance
Which of the following is NOT a step in the consumer decision process?
A. need recognition
B. cognitive dissonance
C. information search
D. postpurchase evaluation
do/feel/think
A shopper waiting in a supermarket checkout line decides to buy a candy bar. Which of the following is
most likely the path to the shopper's decision?
A. think/do/feel
B. think/feel/do
C. feel/think/do
D. do/feel/think
family
Which of the following is a social influence on consumer decision making?
A. state of mind
B. innovation
C. satisfaction
D. family
motivations
Which of the following is a psychological influence on consumer decision making?
A. motivations
B. innovations
C. family
D. culture
Culture
,This is made up of tangible items—such as art, literature, buildings, and music—and intangible concepts-
such as knowledge, laws, morals, and customs—that together define a group of people or a way of life.
A. Society
B. Culture
C. Ethnicity
D. Behavior
reference group
A group of people an individual uses as a model for behavior in specific situations
A. Reference group
B. Subgroup
C. Normal group
D. Subcultures
Neuromarketing
Which of the following can be used to provide marketers with a deeper understanding of how low-
attention processing actually works and what motivates people into unconscious, intuitive decision
making?
A. microtargeting
B. niche marketing
C. neuromarketing
D. behavioral targeting
family
Which of the following is for many people the most important reference group because of its formative
role and the intensity of its relationships?
A. Neighbors
B. Teachers
C. Family
D. Employers
Needs
The basic driving forces that motivate us to do something are called ..................
A. Wants
B. Desires
C. Values
D. Needs
Self-actualization needs
According to Maslow's Hierarchy of Needs, which level of needs includes self-fulfillment and enriching
experiences?
A. Ego needs
B. Belongingness needs
,C. Safety needs
D. Self-actualization needs
creative dimension
Which dimension of effective advertising represents the "art" part?
A. Strategic dimension
B. Personal dimension
C. Creative dimension
D. Media dimension
Strategic Dimensions
Which dimension of effective advertising represents the "science" part?
A. Strategic dimension
B. Personal dimension
C. Creative dimension
D. Media dimension
creative brief
Which of the following is prepared by the account planner to summarize the basic marketing and
advertising strategy?
A. Creative brief
B. Positioning statement
C. Message objective
D. Unique selling proposition
relevant, original, impact
The ROI of creativity stands for ________.
A. Real, original, and intense
B. Relevant, original, and impact
C. Relevant, original, and intense
D. Real, on-target, and invested
right-brain thinking
Which of the following refers to intuitive, holistic, artistic, and emotionally expressive thinking?
A. Lateral-brain thinking
B. Back-brain thinking
C. Top-brain thinking
D. Right-brain thinking
left-brain
Which type of thinking is logical, orderly, and linear?
A. Right-brain
B. Left-brain
, C. Top-brain
D. Back-brain
immersion
Which of the following is the first step in the classic creative process?
A. Ideation
B. Brainfag
C. Incubation
D. Immersion
Ideation
In which step of the classic creative process does the problem solver look at the problem from every
angle, develop ideas, and generate as many alternatives as possible?
A. Ideation
B. Brainfag
C. Incubation
D. Illumination
Evaluation
Which of the following is the last step in the classic creative process?
A. Ideation
B. Evaluation
C. Incubation
D. Immersion
Play on words
Carly saw a billboard for a local church that said, "CH_ _ CH—What's missing?" This is an example of
which technique for creating original and unexpected ideas?
A. Cliché
B. An unexpected association
C. Metaphor
D. Play on words
Think/Understand
Delivering information and aiding understanding are objectives related to which facet of the Facets
Model of Effects?
A. Think/Understand
B. Feel
C. Believe
D. Connect
Establish brand identity and associations
Which of the following are objectives related to the Connect facet of the Facets Model of Effects?
A. Deliver information and understanding
A+
Single-source research
Which type of evaluative research involves arranging to have test commercials delivered to a select
group of households within a market, and then comparing the purchase behavior of the select group to
that of a control group of households?
A. Persuasion tests
B. Likability tests
C. Inquiry tests
D. Single-source research
cognitive dissonance
Which of the following is NOT a step in the consumer decision process?
A. need recognition
B. cognitive dissonance
C. information search
D. postpurchase evaluation
do/feel/think
A shopper waiting in a supermarket checkout line decides to buy a candy bar. Which of the following is
most likely the path to the shopper's decision?
A. think/do/feel
B. think/feel/do
C. feel/think/do
D. do/feel/think
family
Which of the following is a social influence on consumer decision making?
A. state of mind
B. innovation
C. satisfaction
D. family
motivations
Which of the following is a psychological influence on consumer decision making?
A. motivations
B. innovations
C. family
D. culture
Culture
,This is made up of tangible items—such as art, literature, buildings, and music—and intangible concepts-
such as knowledge, laws, morals, and customs—that together define a group of people or a way of life.
A. Society
B. Culture
C. Ethnicity
D. Behavior
reference group
A group of people an individual uses as a model for behavior in specific situations
A. Reference group
B. Subgroup
C. Normal group
D. Subcultures
Neuromarketing
Which of the following can be used to provide marketers with a deeper understanding of how low-
attention processing actually works and what motivates people into unconscious, intuitive decision
making?
A. microtargeting
B. niche marketing
C. neuromarketing
D. behavioral targeting
family
Which of the following is for many people the most important reference group because of its formative
role and the intensity of its relationships?
A. Neighbors
B. Teachers
C. Family
D. Employers
Needs
The basic driving forces that motivate us to do something are called ..................
A. Wants
B. Desires
C. Values
D. Needs
Self-actualization needs
According to Maslow's Hierarchy of Needs, which level of needs includes self-fulfillment and enriching
experiences?
A. Ego needs
B. Belongingness needs
,C. Safety needs
D. Self-actualization needs
creative dimension
Which dimension of effective advertising represents the "art" part?
A. Strategic dimension
B. Personal dimension
C. Creative dimension
D. Media dimension
Strategic Dimensions
Which dimension of effective advertising represents the "science" part?
A. Strategic dimension
B. Personal dimension
C. Creative dimension
D. Media dimension
creative brief
Which of the following is prepared by the account planner to summarize the basic marketing and
advertising strategy?
A. Creative brief
B. Positioning statement
C. Message objective
D. Unique selling proposition
relevant, original, impact
The ROI of creativity stands for ________.
A. Real, original, and intense
B. Relevant, original, and impact
C. Relevant, original, and intense
D. Real, on-target, and invested
right-brain thinking
Which of the following refers to intuitive, holistic, artistic, and emotionally expressive thinking?
A. Lateral-brain thinking
B. Back-brain thinking
C. Top-brain thinking
D. Right-brain thinking
left-brain
Which type of thinking is logical, orderly, and linear?
A. Right-brain
B. Left-brain
, C. Top-brain
D. Back-brain
immersion
Which of the following is the first step in the classic creative process?
A. Ideation
B. Brainfag
C. Incubation
D. Immersion
Ideation
In which step of the classic creative process does the problem solver look at the problem from every
angle, develop ideas, and generate as many alternatives as possible?
A. Ideation
B. Brainfag
C. Incubation
D. Illumination
Evaluation
Which of the following is the last step in the classic creative process?
A. Ideation
B. Evaluation
C. Incubation
D. Immersion
Play on words
Carly saw a billboard for a local church that said, "CH_ _ CH—What's missing?" This is an example of
which technique for creating original and unexpected ideas?
A. Cliché
B. An unexpected association
C. Metaphor
D. Play on words
Think/Understand
Delivering information and aiding understanding are objectives related to which facet of the Facets
Model of Effects?
A. Think/Understand
B. Feel
C. Believe
D. Connect
Establish brand identity and associations
Which of the following are objectives related to the Connect facet of the Facets Model of Effects?
A. Deliver information and understanding
