CAA: QUESTIONS AND ANSWERS, LATEST UPDATE. ALREADY GRADED
A+
1) Which of the following is NOT an element of the basic communication model?
A) channel
B) message
C) source
D) advertisement
E) receiver
D
2) The basic communication model begins with ________.
A) the source
B) the receiver
C) the message
D) the channel
E) the target audience
A
3) Who encodes the message in the basic communication model?
A) the receiver
B) the channel
C) the media
D) the source
E) the encoder
D
4) When a message is interpreted by the receiver, it means it has been ________.
A) encoded
B) delivered
C) decoded
D) persuasive
E) accepted
C
5) Which of the following is NOT a necessary component in the basic communication model?
A) source
B) decoding
C) noise
D) receiver
E) encoding
C
,6) ________ is obtained in the basic communication model by monitoring the response of the receiver
to the message.
A) Noise
B) Feedback
C) Acceptance
D) Persuasion
E) Awareness
B
7) Things that interrupt the sending as well as the receiving of the message are known as ________ in
the basic communication model.
A) encoders
B) decoders
C) feedback
D) interference
E) noise
E
8) Who determines the objectives for the advertising message?
A) the audience
B) the channel
C) the media
D) the advertiser assisted by its agency
E) the advertiser assisted by its agency and the media
D
9) Which major player in the advertising industry assists advertisers in encoding their messages into
words and pictures?
A) media
B) target audience
C) agency
D) sender
E) channel
C
10) Newspaper, radio, and television are all examples of which element of the basic communication
model?
A) the receiver
B) the channel
C) the source
D) the encoder
E) the decoder
B
, 11) ________ communication is a form of two-way communication, a dialogue.
A) Mass
B) Target
C) Interactive
D) Integrative
E) External
C
12) ________ is the multitude of messages all competing to get consumers' attention.
A) The medium
B) Feedback
C) Clutter
D) The channel
E) Internal noise
C
13) Which of the following is an example of external noise that could hinder the consumer's reception
of the message?
A) advertising clutter
B) the receiver's needs
C) the receiver's language skills
D) the receiver's interest level
E) all of the above
A
14) ________ enables anyone to have an opinion about a company or brand, communicate it, and
listen to the reaction.
A) Mass communication
B) Social networking
C) Opinion marketing
D) One-to-one marketing
E) Clutter-free marketing
B
15) Using ________ marketing, advertisers ask consumers if it is okay to contact them.
A) mass
B) social
C) opinion
D) permission
E) feedback
D
16) According to your text, good marketing communication is effective when it generates the
advertiser's desired ________.
A+
1) Which of the following is NOT an element of the basic communication model?
A) channel
B) message
C) source
D) advertisement
E) receiver
D
2) The basic communication model begins with ________.
A) the source
B) the receiver
C) the message
D) the channel
E) the target audience
A
3) Who encodes the message in the basic communication model?
A) the receiver
B) the channel
C) the media
D) the source
E) the encoder
D
4) When a message is interpreted by the receiver, it means it has been ________.
A) encoded
B) delivered
C) decoded
D) persuasive
E) accepted
C
5) Which of the following is NOT a necessary component in the basic communication model?
A) source
B) decoding
C) noise
D) receiver
E) encoding
C
,6) ________ is obtained in the basic communication model by monitoring the response of the receiver
to the message.
A) Noise
B) Feedback
C) Acceptance
D) Persuasion
E) Awareness
B
7) Things that interrupt the sending as well as the receiving of the message are known as ________ in
the basic communication model.
A) encoders
B) decoders
C) feedback
D) interference
E) noise
E
8) Who determines the objectives for the advertising message?
A) the audience
B) the channel
C) the media
D) the advertiser assisted by its agency
E) the advertiser assisted by its agency and the media
D
9) Which major player in the advertising industry assists advertisers in encoding their messages into
words and pictures?
A) media
B) target audience
C) agency
D) sender
E) channel
C
10) Newspaper, radio, and television are all examples of which element of the basic communication
model?
A) the receiver
B) the channel
C) the source
D) the encoder
E) the decoder
B
, 11) ________ communication is a form of two-way communication, a dialogue.
A) Mass
B) Target
C) Interactive
D) Integrative
E) External
C
12) ________ is the multitude of messages all competing to get consumers' attention.
A) The medium
B) Feedback
C) Clutter
D) The channel
E) Internal noise
C
13) Which of the following is an example of external noise that could hinder the consumer's reception
of the message?
A) advertising clutter
B) the receiver's needs
C) the receiver's language skills
D) the receiver's interest level
E) all of the above
A
14) ________ enables anyone to have an opinion about a company or brand, communicate it, and
listen to the reaction.
A) Mass communication
B) Social networking
C) Opinion marketing
D) One-to-one marketing
E) Clutter-free marketing
B
15) Using ________ marketing, advertisers ask consumers if it is okay to contact them.
A) mass
B) social
C) opinion
D) permission
E) feedback
D
16) According to your text, good marketing communication is effective when it generates the
advertiser's desired ________.
