CAA: QUESTIONS AND ANSWERS, LATEST UPDATE. ALREADY GRADED
A+
In which scenario is advertising most likely to thrive in a society?
A) when demand exceeds supply
B) when there is little price competition
C) when public speech is tightly controlled by the government - Given
D) when consumers do not have disposable income
E) when supply is greater than demand
D
________ advertising focuses on establishing a corporate identity or winning the public over to the
organization's point of view.
A) Brand
B) National
C) Public service - Given
D) Institutional
E) Business-to-business
B
During the ________, corporations were challenged on questions of taste and social responsibility.
A) Early Age of Print
B) Era of Accountability and Integration - Given
C) Early Age of Agencies
D) Creative Revolution
E) Scientific Era
E
Which of the following is NOT considered a major type of advertising?
A) brand
B) retail - Given
C) direct-response
D) institutional
E) generational
B
When an advertiser hires an advertising agency, the advertiser becomes the agency's ________.
A) supplier - Given
B) client
,C) channel
D) vendor
E) vehicle
A
Which of the following is one of the basic functions of advertising?
A) identification
B) entertainment
C) competition
D) public relations
E) two-way communication
E
________ advertising is sent from one business to another.
A) Brand
B) Retail
C) Direct-response - Given
D) Institutional
E) Trade
C
An advertising ________ is a set of related ads that are variations on a theme.
A) brand
B) market
C) campaign - Given
D) position
E) target
C
________ advertising may use any advertising medium, but it differs from other types of advertising in
that it tries to stimulate an immediate consumer action.
A) Brand
B) Local - Given
C) Direct-response
D) Institutional
E) Public service
C
The promotional tool of publicity is also known as ________.
A) buzz marketing
, B) sales promotion - Given
C) public relations
D) direct-response
E) marcom
B
________ refers to all forms of communication about a brand that appear in a variety of media.
A) Integrated marketing communication - Given
B) Marketing communication
C) Marketing network
D) Brand identity
E) Brand differentiation
B
Advertising that announces facts about products that are available in nearby stores and focuses on
stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________
advertising.
A) brand
B) local
C) direct-response
D) institutional
E) public-service
C
Which of the following is considered a societal role of advertising?
A) creating a more rational economy
B) reaching a mass audience
C) serving an educational function
D) making consumers focus on nonprice benefits
E) all of the above
E
Communication with employees and shareholders about brands and campaigns is usually handled by
________.
A) sales promotion
B) direct-response
C) word-of-mouth
D) specialties
E) public relations
A+
In which scenario is advertising most likely to thrive in a society?
A) when demand exceeds supply
B) when there is little price competition
C) when public speech is tightly controlled by the government - Given
D) when consumers do not have disposable income
E) when supply is greater than demand
D
________ advertising focuses on establishing a corporate identity or winning the public over to the
organization's point of view.
A) Brand
B) National
C) Public service - Given
D) Institutional
E) Business-to-business
B
During the ________, corporations were challenged on questions of taste and social responsibility.
A) Early Age of Print
B) Era of Accountability and Integration - Given
C) Early Age of Agencies
D) Creative Revolution
E) Scientific Era
E
Which of the following is NOT considered a major type of advertising?
A) brand
B) retail - Given
C) direct-response
D) institutional
E) generational
B
When an advertiser hires an advertising agency, the advertiser becomes the agency's ________.
A) supplier - Given
B) client
,C) channel
D) vendor
E) vehicle
A
Which of the following is one of the basic functions of advertising?
A) identification
B) entertainment
C) competition
D) public relations
E) two-way communication
E
________ advertising is sent from one business to another.
A) Brand
B) Retail
C) Direct-response - Given
D) Institutional
E) Trade
C
An advertising ________ is a set of related ads that are variations on a theme.
A) brand
B) market
C) campaign - Given
D) position
E) target
C
________ advertising may use any advertising medium, but it differs from other types of advertising in
that it tries to stimulate an immediate consumer action.
A) Brand
B) Local - Given
C) Direct-response
D) Institutional
E) Public service
C
The promotional tool of publicity is also known as ________.
A) buzz marketing
, B) sales promotion - Given
C) public relations
D) direct-response
E) marcom
B
________ refers to all forms of communication about a brand that appear in a variety of media.
A) Integrated marketing communication - Given
B) Marketing communication
C) Marketing network
D) Brand identity
E) Brand differentiation
B
Advertising that announces facts about products that are available in nearby stores and focuses on
stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________
advertising.
A) brand
B) local
C) direct-response
D) institutional
E) public-service
C
Which of the following is considered a societal role of advertising?
A) creating a more rational economy
B) reaching a mass audience
C) serving an educational function
D) making consumers focus on nonprice benefits
E) all of the above
E
Communication with employees and shareholders about brands and campaigns is usually handled by
________.
A) sales promotion
B) direct-response
C) word-of-mouth
D) specialties
E) public relations
