PRAD Exam 1 Questions and Answers Latest Update 2025 Graded A+
Planning is the bridge between research and communication in public relations. - Answers True
Public relations practitioners write primarily for segmented, targeted audiences. - Answers True
Which of the following is the first element of the public relations process? - Answers Conducting
Research
Public relations elements, such as feedback, research, and communication, are part of acyclical process
that eventually leads into - Answers program assessment and adjustment
Which best describes the relationship between public relations and marketing? - Answers Marketing
professionals generally speak of customers and consumers, while public relations practitioners tend to
focus on publics, audiences, and stakeholders.
$3 billion in projected growth in PR spending over the next several years, according to PR Week, will
come from word of mouth marketing, that includes what current phenomema in our world today? -
Answers Social Media
What is the single most important skill to have in the public relations profession? The ability to ______
(one word.) - Answers write
Six terms are used in most definitions of public relations. For example, three of them are "Deliberate,"
"Management Function," and "Two-way communication." What are the other three? (Hint: all start with
letter "P") - Answers Planned, Performance, Public Interest
Which of the following terms is NOT generally associated within the accepted definitions of public
relations? - Answers profitability
The fastest-growing minority audience in the United States is the African-American audience. - Answers
False
Which is NOT a reason why there is an influx of women working in public relations? - Answers Women
have a better business or bottom-line sense than men.
Most professional membership groups believe that the primary purpose of establishing codes of ethics is
- Answers education and information.
The top four responsibilities in rank order for PRSA members are (1) media relations, (2) writer/editor,
(3) marketing communications, and (4) corporate communications. - Answers True
When using the Web and social networks to communicate information, proper citation or identification
is not as important. - Answers False
Society expects public relations practitioners to take on a role differentiation, as an advocate (as
journalists would be considered objective). - Answers True
Planning is the bridge between research and communication in public relations. - Answers True
Public relations practitioners write primarily for segmented, targeted audiences. - Answers True
Which of the following is the first element of the public relations process? - Answers Conducting
Research
Public relations elements, such as feedback, research, and communication, are part of acyclical process
that eventually leads into - Answers program assessment and adjustment
Which best describes the relationship between public relations and marketing? - Answers Marketing
professionals generally speak of customers and consumers, while public relations practitioners tend to
focus on publics, audiences, and stakeholders.
$3 billion in projected growth in PR spending over the next several years, according to PR Week, will
come from word of mouth marketing, that includes what current phenomema in our world today? -
Answers Social Media
What is the single most important skill to have in the public relations profession? The ability to ______
(one word.) - Answers write
Six terms are used in most definitions of public relations. For example, three of them are "Deliberate,"
"Management Function," and "Two-way communication." What are the other three? (Hint: all start with
letter "P") - Answers Planned, Performance, Public Interest
Which of the following terms is NOT generally associated within the accepted definitions of public
relations? - Answers profitability
The fastest-growing minority audience in the United States is the African-American audience. - Answers
False
Which is NOT a reason why there is an influx of women working in public relations? - Answers Women
have a better business or bottom-line sense than men.
Most professional membership groups believe that the primary purpose of establishing codes of ethics is
- Answers education and information.
The top four responsibilities in rank order for PRSA members are (1) media relations, (2) writer/editor,
(3) marketing communications, and (4) corporate communications. - Answers True
When using the Web and social networks to communicate information, proper citation or identification
is not as important. - Answers False
Society expects public relations practitioners to take on a role differentiation, as an advocate (as
journalists would be considered objective). - Answers True
