PRELIMINARIES.......................................................................................................... 9
CHAPTERbONE:bINTRODUCTION .......................................................................... 14
CHAPTERbTWO:bREVIEWbOFbLITERATURE ......................................................... 23
CHAPTERbTHREE:bMETHODOLOGY ..................................................................... 26
CHAPTERbFOUR:bDATAbANALYSIS ...................................................................... 39
CHAPTERbFIVE:bSUMMARY,bCONCLUSION/RECOMMENDATIONS............... 49
1
,INTRODUCTIONbTObRESEARCHbMETHODSbDEFINITIO
NbOFbRESEARCH
1. Researchb isb ab systematicb processb ofb investigationb towardsb increasingb theb sumb of
humanbknowledge.
2. Researchbisbabsearchbforbnewbknowledge.
3. Researchbisbabsystematicbprocessbofbarrivingbatbeffectivebsolutionsbtobproblemsbthroughbs
ystematicbcollection,banalysisbandbinterpretationbofbdata
4. Researchbisbabdiligentbinquiryborbabcriticalbexaminationbofbabgivenbphenomenon.
5. Researchbisbabsystematicbandbobjectivebcollectionbofbqualitativebandbquantitativebdata.
PURPOSEbOFbRESEARCH
Beforebthebadventbofbresearchbpeoplebsolvedbproblemsbthrough:
➢ Customsbandbtraditions
➢ Authoritybofbparents,belders,breligiousbleaders
➢ Personalbexperience
➢ Reasoning.
NowbletbusblookbatbsomebofbtheberrorsbthatbarebencounteredbwhenbyoubandbIbgainbknowledgebabou
tbthebworldbthroughbdirectbexperience.bWebarebgoingbtobidentifybthesebcommonbproblems,bbecaus
ebtheybhelpbusbunderstandbhowbscientificbresearchbisbconducted.
I.bErrorsbinbthebProcessbofbHumanbInquiry.bThesebarebsomebofbtheberrorsbthatbyoubandbIb
makebwhenbtryingbtobgainbknowledgebthroughbdirectbexperience.
A. ErrorsbinbObservation.
1. Inaccurate.bOurbobservationsbarebfullbofbmistakes.
a. Ignorebwhatbisbgoingbonbaroundbus.bOftenbwebdon’tbtakebnotebofbwhatbisbgoingbonbaroundbu
s.bThatbis,bwebdon’tbpaybabgreatbdealbofbattentionbtobmanybthingsbinbourbenvironment.
b. Sometimesbwebseebthingsbincorrectly.bSometimesbwebseebthingsbthebwaybtheybreallybaren't.
2. SelectivebObservations.bIfbwebbelievebthatbabpatternbexists,bthenbourbobservationsbwillbtendbt
obconfirmbtobthebpattern.
a. Webpaybmorebattentionbtobeventsbthatbfitbourbpreconceivedbideasbthanbthosebthatbdon’t.b
Webpaybmorebattentionbtobthingsbthatbwebexpectbtobsee.
Examples:
Ifbyoubbelievebthatbwomenbarebworsebdriversbthanbmen,byoubarebmoreblikelybtobnoticebwomanbwh
obarebpoorbdrivers,bthanbwomanbwhobarebgoodbdriversborbmenbwhobarebpoorbdrivers.
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,Ifbyoubjustbbreak-
upbwithbyourbboyfriendbandbgirlfriend,bandbyoubthinkbthatbyoubarebthebonlybsinglebpersonbinbthebw
orld.bWhatbdobyoubseebwherebeverbyoubgo?b–
byoubprobablybseebcouplesbeverybwhereb(usuallybhappybcouplesbatbthat)b--
bitbisbwhatbyoubexpect btobsee.
b. Webinterpretbambiguousbeventsbandbbehaviorbsobthatbtheybfitbourbpreconceivedbideas.
Examples:
Whatbifbyoubseebabnicelybdressedbpersonbrunningbdownbthebstreet,bwhatbdobyoubthink?bWhatb
ifbyoubseebabpoorlybdressedbpersonbdoingbthebsamebthing,bwhatbdobyoubthink?
B. ErrorsbinbReasoning.bErrorsbwebmakebwhenbreachingbconclusions.
1. Overgeneralization.bWebtakebwhatbweblearnbfrombabselectbfewbobservationsbandbapplybitbtoba
bwidebrangebevents,bpeople,bandbsituations.
Example:
WhenbIbfirstbmovedbtobtownbtwobpeoplebatbmybbankbwhobwerebverybunfriendly.bIbnowbassumebtha
tbeveryonebwhobworksbatbmybbankbisbunfriendly.
2. Discountbobservationsbthatbdon’tbfitbourbexpectations.bWebexplainbawaybobservationsbt
hatbdon’tbfitbourbbeliefsbaboutbthebworld.bWhenbobservationsbdon’tbfitbwhatbwebexpect,bwebfin
dbwaysbtobexplainbthembaway.bThebfactsbdon'tbcountb--
bwebdiscountbthebfacts bandbmaintainbourbbeliefs.b"Itbwasbthebexceptionbtobthebrule"b--
bratherbthanbchangebthebrule,bwebignorebthebevidence.
Examples:
Let’sbsaybyoubthinkbthatbyoungbmenbinbfraternitiesbjustblikebtobparty,bandbyoubmeetbabguybfrombab
fratbwhobdoesn’tblikebtobdrinkbthatbmuch.bWhatbdobyoubthink?b(he’sbnotbabrealbfratbboy).
3. IllogicalbReasoning.bSometimesbourbinterpretationsbarebnotbbasedbuponblogical,bsoundbr
easoning.bAssumesbeventsbarebcausallybrelatedbevenbthoughbnotblogicallyborbempiricallybs
upported.
Example:
OnebdaybIbdressedbupbverybnicebandbIbletbmybclassbgobearly.bAnotherbdaybIbhappenedbtobbebdresse
dbupbandbIbalsobletbclassbgobearly.bThebthirdbtimebIbdressedbup,beveryonebwasbgettingbreallybrestles
sbduringbthebsecondbhalfbofbclass.bTheybassumedbthatbtheybwerebgoingbtobbebletbgobearlybagain.bPe
oplebtrybtobseebpatternsborbconnectionsbbetweenbeventsbwhenbsoundbreasoningbdoesbnotbsupportbs
uchbabconnection.
Justbbecausebtwobthingsbhappenbtogether,bdoesbnotbmeanbthatbtheybarebrelated.bMustbbebsomeblogi
cal,bnotbhypotheticalbreasonbforbeventsbtobco-occur.
C. ErrorsbinbthebProcessbThebwaybwebdevelopbknowledgebisbproblematic.
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, 1. PrematurebClosure.bOncebabconclusionbhasbbeenbreached,boftenbwebdon’tbinvestigateborbe
xplorebthebissuebanybfurther.
Oncebwebthinkbwebhavebanbanswer,bwebdon'tbre-
addressbthebissue.bExample:
Ifbyoubconcludebthatbsomeonebisbunpleasantbtobbebaround,byou’llbprobablybalwaysbthinkbtheybare
bunpleasant..
2. PrivatebProcess.bManybtimesbwebdon’tbsharebwhatbwebarebthinkingborbhowbwebreachedbourbc
onclusionsb(i.e.,bobservations,binterpretations)bwithbthebworldbatblarge.bWeboftenbonlybsharebou
rbthoughtsbwithbthosebwhobalreadybagreebwithbus.bThus,bourbobservations,breasoning,bandbinter
pretationsbareboftenbnotbopenbtobcriticalbexaminationbandbscrutinybbybothers.
Conclusion
GainingbbeliefsbaboutbthebworldbthroughbTradition,bAuthority,bandbExperiencebsometimesblea
dsbtobknowledgebthatbisbinaccurateb--borbbiased.
Inbcontrastbtobtradition,bauthority,bandbexperience,bthebscientificbapproachbtobdevelopingbknowle
dgebemploysbsafeguardsbthatbhopefullybreducebthebamountbofberrorbandbbiasbcommonlybfoundbinb
thebotherbapproaches.
Currentlybthebpurposebofbresearchbisbto:
➢ Solvebproblems
➢ Testbandbimprovebthebexistingbknowledgeborbtheories
➢ Describebandbexplainbphenomenon
➢ Discoverbnewbknowledge
➢ Enablebpredictions
➢ Makebdecisionsbonbconflictingbtruths.
RESEARCHbCYCLE
Formationbofbideas
Interactbwithbtheb
world
Newbknowledgebcom
parebwithboriginalbidea Processingbandbi
s.bRefinebandbmodifybi nterpretationbofb
fbnecessary data/results.
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