trategic Managem c
ent
Chapter 1
c
Learning Objectives c
✦ Understand the benefits of strategic
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managementcc االستراتيجيةcاإلدارةcفوائدcفهم
✦Explain how globalization and environmental sustai
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nability influence strategic
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managementcواالستدامةcالعولمةcتؤثرcكيفcرشحc ا
رتاتيجيةcاالس
اإلدارة. البيئية
يفc
✦Understand the basic model of strategic
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management and its components فهم النموذج
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ومكوناتهاcرتاتيجيةcاالسcلإلدارةcيسc c األسا
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, Learning Objectives c
✦Identify some common triggering events that
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actas stimuli for strategicchange حددبعض
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.c رتاتcاالسc للتغcمحفزاتcتشكلc رcالc المثcاألحداث
يجc رتc يتc رتةc
✦Understand strategic decision-making c c
modesرتاتيجيةcاالسcالقرارcاتخاذc أنماطc فهم
✦Use the strategic audit as a method of
c c c c c c c
analyzing corporate functions and c c c
activitiescالتدقيقcرلشكاتاستخدمccاcوأنشطةcوظائف
لتحليلcكطريقةcيجc .cرتاتcاالس
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The Study of Strategic Management
c c c c
✦Strategic Management c
9 a set of managerial decisions and actions that determ
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ines the long-run performance of a corporation
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األداءcتحددcيرتc الcاإلداريةcواإلجراءاتcالقراراتcمنcمجموعة
رشكةc للcاألجلcطويل
Copyrightc©c2015cPearsoncEducation,cInc. 1-4
, The Study of Strategic Management
c c c c
Strategic Management includes: :إلدارة اإلستراتيجية تشمل
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✦Internal and external environment scanning مسح البيئة
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والخارجيةc الداخلية
✦ Strategy formulation صياغة االستراتيجية
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✦ Strategy implementation تنفيذ اإلستراتيجية
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✦Evaluation and control التقييم والتحكم
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ا
Strategic management includes environmental scanning (both external a
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nd internal), strategy formulation (strategic or long-
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range planning), strategy implementation and evaluation and control
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Phases of Strategic Management c c c
Phase 1: Basic financial c c c
As managers attempt to
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better deal with their ch
planning
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anging world, a firm gen c c c c
erally evolves through th
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Phase 2: Forecast-based c c
e following four
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planning
Phase 3: Externally oriented c c c
strategic planning c
Phase 4: Strategic managem c c c
ent
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, Benefits of Strategic Management c c c
✦ The attainment of an appropriate match, or “fit,” between an o
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rganization’s environment and its strategy, structure and proce c c c c c c c
sses has positive effects on the organization’s
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رتاتيcواسcperformance.cالمؤسسةcبيئةcي.c بc""مناسبةcأوcمناسبةcمطابقةcتحقيقcإن
رc
المؤسسةcأداءcعىلcإيجابيةcآثارcلهcوعملياتهاcوهيكلهاcجيتها
✦ Strategic planning becomes increasingly important as the environment
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becomes more unstable. يصبح التخطيط
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.مستقرةcرتcغcالبيئةcتصبحcحيثcأهميةcرتcأكcيجc .c رتاتcاإلس
The attainment of an appropriate match, or “fit,” between an organization’s environ
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ment and its strategy, structure and processes has positive effects on the organizati
c c c c c c c c c c c c
on’s performance. Strategic planning becomes increasingly important as the envir
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onment becomes more unstable
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Benefits of Strategic Management c c c
✦ A survey of nearly 50 corporations in a variety of count
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ries and industries found the three most highly rated b
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enefits of strategic management to
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be:cمتنوعةcمجموعةcيفc.c رشكةc 50cمنcيقربcلماcاستقصائيةcدراسةcوجدت
:يهc c رتاتيجيةcاالسcلإلدارةcتقييما
ً cرتcاألكcالثالثةcالفوائدcأنcوالصناعاتcالبلدانcمن
✦Clearer sense of strategic vision for the firm شعورأوضح
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رشكةcللcرتاتيجيةcاالسcالرؤيةcمن
✦Sharper focus on what is strategically importantت.التركر
c c c c c c c c
c
c
c
رتاتيجياcاسcمهمcهوcماcعىل
✦ Improved understanding of a rapidly changing
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environmentبشعةc رتةcمتغc لبيئةcالفهمc ري.c تحس
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