Name:nnn
n
Class:nnn
n
n
Date:nnn
n
n
n
Chaptern2n
n
CengagenLearningnTesting,nPowerednbynCogneron
Pagen1n
n
1.nAndiversificationnstrategyncannbenriskynwhennanfirmnisnenteringnunfamiliarnmarkets.n
nn
a.nnTruen
nn
b.nnFalsen
ANSWER:nnn
Truen
RATIONALE:nnn
Andiversificationnstrategyncannbenriskynwhennanfirmnisnenteringnunfamiliarnmarkets.nSeen2-3:n
StrategicnAlternativesn
POINTS:nnn
1n
DIFFICULTY:nnn
Easyn
QUESTIONnTYPE:nnn
Truen/nFalsen
HASnVARIABLES:nnn
Falsen
LEARNINGnOBJECTIVES:nnnMKTG.LAMB.15.02.03n
TOPICS:nnn
A-head:nStrategicnAlternativesn
Bloom's:nRemembern
BUSPROG:nAnalyticn
Diversificationn
DATEnCREATED:nnn
5/1/2015n4:22nPMn
DATEnMODIFIED:nnn
5/26/2015n12:42nAMn
CUSTOMnID:nnn
CGI:nABYQAS7600N8G16CZ730n
QUESTIONnID:nnn
JFND-GO4G-G3BU-KPTAn
QUESTIONnGLOBALnID:nnnGCID-E7BW-1TBP-GIUD-YCBU-GY5G-RPJO-CTTN-4PBI-GPTN-
4AUR-GY4N-4A3U-
GOH1-4ATT-GY5U-G3BS-CTDI-GWN8-EPRW-EMMB-CFTU-O3TA-COAD-1PJ3-
COSU-OAUN-8YSS-NQMB-GOSU-KQMG-GCSU-RC5R-G7TG-CPBZ-E7JI-YT4D-JFNN-
,4OTI-GO4W-NQNBEEn
n
n
2.nAncompany'snskillsnarenfunctions—suchnasncustomernservicenandnpromotions—
thatnthenfirmnperformsnbetternthannitsn
competitors.n
nn
a.nnTruen
nn
b.nnFalsen
ANSWER:nnn
Truen
RATIONALE:nnn
Skillsnarenfunctions—suchnasncustomernservicenandnpromotions—
thatnthenfirmnperformsnbettern
thannitsncompetitors.nMarketingnmanagersnshouldncontinuallynfocusnthenfirm'snskillsnandnass
etsn
onnsustainingnandncreatingncompetitivenadvantages.nSeen2-6:nCompetitivenAdvantagen
POINTS:nnn
1n
DIFFICULTY:nnn
Easyn
QUESTIONnTYPE:nnn
Truen/nFalsen
HASnVARIABLES:nnn
Falsen
LEARNINGnOBJECTIVES:nnnMKTG.LAMB.15.02.06n
TOPICS:nnn
A-head:nCompetitivenAdvantagen
Bloom's:nRemembern
BUSPROG:nAnalyticn
SustainablenCompetitivenAdvantagen
DATEnCREATED:nnn
5/1/2015n4:22nPMn
DATEnMODIFIED:nnn
5/26/2015n12:42nAMn
CUSTOMnID:nnn
CGI:nANCJRTK309XAG33WG950n
QUESTIONnID:nnn
JFND-GO4G-G3BU-KP1Gn
DOWNLOADnTHEnTestnBanknfornMKTGn9thnEditionnLamb
nursytestbank.store
Name:nnn
n
Class:nnn
n
n
Date:nnn
n
,n
n
Chaptern2n
n
CengagenLearningnTesting,nPowerednbynCogneron
Pagen2n
n
QUESTIONnGLOBALnID:nnnGCID-E7BW-1TBP-GIUD-YCBU-GY5G-RPJO-CTTN-4PBI-GPTN-
4AUR-GY4N-4A3U-
GOH1-4ATT-GY5U-G3BS-CTDI-GWN8-EPRW-EMMR-CR4D-Q3TZ-GRAS-KCMR-
CESU-1CT3-CESS-CPT1-GOSU-GA3T-CCSU-C3UG-CE3G-NPTU-E7JI-YT4D-JFNN-
4OTI-GO4W-NQNBEEn
n
n
3.nAnmarketnsegmentnisnangroupnofnindividualsnornorganizationsnwhonsharenonenornmorenchar
acteristics.n
nn
a.nnTruen
nn
b.nnFalsen
ANSWER:nnn
Truen
RATIONALE:nnn
Anmarketnsegmentnisnangroupnofnindividualsnornorganizationsnwhonsharenonenornmoren
characteristics.nSeen2-8:nDescribingnthenTargetnMarketn
POINTS:nnn
1n
DIFFICULTY:nnn
Easyn
QUESTIONnTYPE:nnn
Truen/nFalsen
HASnVARIABLES:nnn
Falsen
LEARNINGnOBJECTIVES:nnnMKTG.LAMB.15.02.08n-n2-8n
TOPICS:nnn
A-head:nDescribingnthenTargetnMarketn
Bloom's:nRemembern
BUSPROG:nAnalyticn
TargetnMarketsn
DATEnCREATED:nnn
5/1/2015n4:22nPMn
DATEnMODIFIED:nnn
5/26/2015n12:42nAMn
CUSTOMnID:nnn
CGI:nBBYJJVG6TBD57MHUF485n
QUESTIONnID:nnn
JFND-GO4G-G3BU-KP1Fn
QUESTIONnGLOBALnID:nnnGCID-E7BW-1TBP-GIUD-YCBU-GY5G-RPJO-CTTN-4PBI-GPTN-
, 4AUR-GY4N-4A3U-
GOH1-4ATT-GY5U-G3BS-CTDI-GWN8-EPRW-EMJW-GWAU-NCJI-8YAD-O3MF-
GASU-R3TI-CRSS-NPBW-GOSU-1C33-GRSS-RCJW-GRAS-KQBI-E7JI-YT4D-JFNN-
4OTI-GO4W-NQNBEEn
n
n
4.nOrganizationsnusenproductndevelopmentnstrategiesntonservencustomersninntheirnexistingnm
arkets.n
nn
a.nnTruen
nn
b.nnFalsen
ANSWER:nnn
Truen
RATIONALE:nnn
Anproductndevelopmentnstrategynentailsnthencreationnofnnewnproductsnfornpresentnmarkets.n
Seen
2-3:nStrategicnAlternativesn
POINTS:nnn
1n
DIFFICULTY:nnn
Easyn
QUESTIONnTYPE:nnn
Truen/nFalsen
HASnVARIABLES:nnn
Falsen
LEARNINGnOBJECTIVES:nnnMKTG.LAMB.15.02.03n
TOPICS:nnn
A-head:nStrategicnAlternativesn
Bloom's:nRemembern
BUSPROG:nAnalyticn
ProductnDevelopmentn
DATEnCREATED:nnn
5/1/2015n4:22nPMn
DOWNLOADnTHEnTestnBanknfornMKTGn9thnEditionnLamb
nursytestbank.store
Name:nnn
n
Class:nnn
n
n
Date:nnn
n
n
n
Chaptern2n
n
CengagenLearningnTesting,nPowerednbynCogneron
Pagen3n
n
DATEnMODIFIED:nnn
n
Class:nnn
n
n
Date:nnn
n
n
n
Chaptern2n
n
CengagenLearningnTesting,nPowerednbynCogneron
Pagen1n
n
1.nAndiversificationnstrategyncannbenriskynwhennanfirmnisnenteringnunfamiliarnmarkets.n
nn
a.nnTruen
nn
b.nnFalsen
ANSWER:nnn
Truen
RATIONALE:nnn
Andiversificationnstrategyncannbenriskynwhennanfirmnisnenteringnunfamiliarnmarkets.nSeen2-3:n
StrategicnAlternativesn
POINTS:nnn
1n
DIFFICULTY:nnn
Easyn
QUESTIONnTYPE:nnn
Truen/nFalsen
HASnVARIABLES:nnn
Falsen
LEARNINGnOBJECTIVES:nnnMKTG.LAMB.15.02.03n
TOPICS:nnn
A-head:nStrategicnAlternativesn
Bloom's:nRemembern
BUSPROG:nAnalyticn
Diversificationn
DATEnCREATED:nnn
5/1/2015n4:22nPMn
DATEnMODIFIED:nnn
5/26/2015n12:42nAMn
CUSTOMnID:nnn
CGI:nABYQAS7600N8G16CZ730n
QUESTIONnID:nnn
JFND-GO4G-G3BU-KPTAn
QUESTIONnGLOBALnID:nnnGCID-E7BW-1TBP-GIUD-YCBU-GY5G-RPJO-CTTN-4PBI-GPTN-
4AUR-GY4N-4A3U-
GOH1-4ATT-GY5U-G3BS-CTDI-GWN8-EPRW-EMMB-CFTU-O3TA-COAD-1PJ3-
COSU-OAUN-8YSS-NQMB-GOSU-KQMG-GCSU-RC5R-G7TG-CPBZ-E7JI-YT4D-JFNN-
,4OTI-GO4W-NQNBEEn
n
n
2.nAncompany'snskillsnarenfunctions—suchnasncustomernservicenandnpromotions—
thatnthenfirmnperformsnbetternthannitsn
competitors.n
nn
a.nnTruen
nn
b.nnFalsen
ANSWER:nnn
Truen
RATIONALE:nnn
Skillsnarenfunctions—suchnasncustomernservicenandnpromotions—
thatnthenfirmnperformsnbettern
thannitsncompetitors.nMarketingnmanagersnshouldncontinuallynfocusnthenfirm'snskillsnandnass
etsn
onnsustainingnandncreatingncompetitivenadvantages.nSeen2-6:nCompetitivenAdvantagen
POINTS:nnn
1n
DIFFICULTY:nnn
Easyn
QUESTIONnTYPE:nnn
Truen/nFalsen
HASnVARIABLES:nnn
Falsen
LEARNINGnOBJECTIVES:nnnMKTG.LAMB.15.02.06n
TOPICS:nnn
A-head:nCompetitivenAdvantagen
Bloom's:nRemembern
BUSPROG:nAnalyticn
SustainablenCompetitivenAdvantagen
DATEnCREATED:nnn
5/1/2015n4:22nPMn
DATEnMODIFIED:nnn
5/26/2015n12:42nAMn
CUSTOMnID:nnn
CGI:nANCJRTK309XAG33WG950n
QUESTIONnID:nnn
JFND-GO4G-G3BU-KP1Gn
DOWNLOADnTHEnTestnBanknfornMKTGn9thnEditionnLamb
nursytestbank.store
Name:nnn
n
Class:nnn
n
n
Date:nnn
n
,n
n
Chaptern2n
n
CengagenLearningnTesting,nPowerednbynCogneron
Pagen2n
n
QUESTIONnGLOBALnID:nnnGCID-E7BW-1TBP-GIUD-YCBU-GY5G-RPJO-CTTN-4PBI-GPTN-
4AUR-GY4N-4A3U-
GOH1-4ATT-GY5U-G3BS-CTDI-GWN8-EPRW-EMMR-CR4D-Q3TZ-GRAS-KCMR-
CESU-1CT3-CESS-CPT1-GOSU-GA3T-CCSU-C3UG-CE3G-NPTU-E7JI-YT4D-JFNN-
4OTI-GO4W-NQNBEEn
n
n
3.nAnmarketnsegmentnisnangroupnofnindividualsnornorganizationsnwhonsharenonenornmorenchar
acteristics.n
nn
a.nnTruen
nn
b.nnFalsen
ANSWER:nnn
Truen
RATIONALE:nnn
Anmarketnsegmentnisnangroupnofnindividualsnornorganizationsnwhonsharenonenornmoren
characteristics.nSeen2-8:nDescribingnthenTargetnMarketn
POINTS:nnn
1n
DIFFICULTY:nnn
Easyn
QUESTIONnTYPE:nnn
Truen/nFalsen
HASnVARIABLES:nnn
Falsen
LEARNINGnOBJECTIVES:nnnMKTG.LAMB.15.02.08n-n2-8n
TOPICS:nnn
A-head:nDescribingnthenTargetnMarketn
Bloom's:nRemembern
BUSPROG:nAnalyticn
TargetnMarketsn
DATEnCREATED:nnn
5/1/2015n4:22nPMn
DATEnMODIFIED:nnn
5/26/2015n12:42nAMn
CUSTOMnID:nnn
CGI:nBBYJJVG6TBD57MHUF485n
QUESTIONnID:nnn
JFND-GO4G-G3BU-KP1Fn
QUESTIONnGLOBALnID:nnnGCID-E7BW-1TBP-GIUD-YCBU-GY5G-RPJO-CTTN-4PBI-GPTN-
, 4AUR-GY4N-4A3U-
GOH1-4ATT-GY5U-G3BS-CTDI-GWN8-EPRW-EMJW-GWAU-NCJI-8YAD-O3MF-
GASU-R3TI-CRSS-NPBW-GOSU-1C33-GRSS-RCJW-GRAS-KQBI-E7JI-YT4D-JFNN-
4OTI-GO4W-NQNBEEn
n
n
4.nOrganizationsnusenproductndevelopmentnstrategiesntonservencustomersninntheirnexistingnm
arkets.n
nn
a.nnTruen
nn
b.nnFalsen
ANSWER:nnn
Truen
RATIONALE:nnn
Anproductndevelopmentnstrategynentailsnthencreationnofnnewnproductsnfornpresentnmarkets.n
Seen
2-3:nStrategicnAlternativesn
POINTS:nnn
1n
DIFFICULTY:nnn
Easyn
QUESTIONnTYPE:nnn
Truen/nFalsen
HASnVARIABLES:nnn
Falsen
LEARNINGnOBJECTIVES:nnnMKTG.LAMB.15.02.03n
TOPICS:nnn
A-head:nStrategicnAlternativesn
Bloom's:nRemembern
BUSPROG:nAnalyticn
ProductnDevelopmentn
DATEnCREATED:nnn
5/1/2015n4:22nPMn
DOWNLOADnTHEnTestnBanknfornMKTGn9thnEditionnLamb
nursytestbank.store
Name:nnn
n
Class:nnn
n
n
Date:nnn
n
n
n
Chaptern2n
n
CengagenLearningnTesting,nPowerednbynCogneron
Pagen3n
n
DATEnMODIFIED:nnn
