TEST BANK FOR PRINCIPLES OF MACROECONOMICS 9TH CANADIAN EDITION BY SAYRE

Chapter 07 Positive Emphasis
j j j j




Revision Notes j




Truej/jFalsejQuestions



1. Injbusinessjcommunication,jphrasesjsuchjasj"Ijhope"jandj"Ijtrustjthat"jarejtypicallyjusedjtojindica

tejajshift.



FALSE


Bewarejofjhiddenjnegatives:jwordsjthatjarejnotjnegativejinjthemselvesjbutjbecomejnegativejinjcon

text.j"But"jandj"however"jindicatejajshift,jso,jafterjajpositivejstatement,jtheyjarejnegative.j"Ijhope"j
andj"Ijtrustjthat"jsuggestjthatjajpersonjisn’tjsure.



AACSB:jCommunicationj
Blooms:jRemember
LearningjObjective:j07-01jApplyjstrategiesjforjpositivejemphasisjuse.
LeveljofjDifficulty:j1jEasyjT
opic:jHowjdojIjcreatejpositivejemphasis?




7-1

,2. Hiddenjnegativesjarejwordsjthatjarejnotjnegativejinjthemselvesjbutjbecomejnegativejinjcont
ext.



TRUE


Hiddenjnegativesjarejwordsjthatjarejnotjnegativejinjthemselvesjbutjbecomejnegativejinjcontext.j"

But"jandj"however"jindicatejajshift,jso,jafterjajpositivejstatement,jtheyjarejnegative.j"Ijhope"jandj"Ijtr

ustjthat"jsuggestjthatjyoujaren’tjsure.



AACSB:jCommunicationj
Blooms:jRemember
LearningjObjective:j07-01jApplyjstrategiesjforjpositivejemphasisjuse.
LeveljofjDifficulty:j1jEasyjT
opic:jHowjdojIjcreatejpositivejemphasis?



3. Thejsentence,j"IjhopejIjhavejprovidedjyoujthejinformationjyoujwanted,"jhasjajnegativejconn

otation.



TRUE


Wordsjthatjarejnotjnegativejinjthemselvesjmayjbecomejnegativejinjcontext.j"Ijhope"jandj"Ijtrustjtha

t"jimplyjthatjthejpersonjconveyingjthejmessagejisjnotjsure.jTherefore,jinjthisjcontext,j"Ijhope"jcarrie

sjajnegativejconnotation.



AACSB:jAnalyticj
AACSB:jCommunication
Blooms:jApplyj
LearningjObjective:j07-01jApplyjstrategiesjforjpositivejemphasisjuse.
LeveljofjDifficulty:j2jMediumjT
opic:jHowjdojIjcreatejpositivejemphasis?




7-2

,4. Injorderjtojdeemphasizejajnegative,jyoujshouldjputjitjinjthejlastjparagraphjofj yourjmessage.



FALSE


Tojdeemphasizejajnegative,jputjitjinjthejmiddlejofjajparagraphjratherjthanjinjthejfirstjorjlastjsentence,j
injthejmiddlejofjthejmessagejratherjthanjinjthejfirstjorjlastjparagraphs.



AACSB:jCommunicationj
Blooms:jRemember
LearningjObjective:j07-01jApplyjstrategiesjforjpositivejemphasisjuse.
LeveljofjDifficulty:j1jEasyjT
opic:jHowjdojIjcreatejpositivejemphasis?



5. Whenjtherejisjajbenefitjandjajrequirementjthejreaderjmustjmeetjtojgetjthejbenefit,jthejsente
ncejisjusuallyjmorejpositivej ifjthejrequirementjisjputjfirst.



FALSE


Whenjyoujhavejajbenefitjandjajrequirementjthejreaderjmustjmeetjtojgetjthejbenefit,jthejsentencejisjus

uallyjmorejpositivejifjyoujputjthejbenefitjfirst.



AACSB:jCommunicationj
Blooms:jRemember
LearningjObjective:j07-01jApplyjstrategiesjforjpositivejemphasisjuse.
LeveljofjDifficulty:j1jEasyjT
opic:jHowjdojIjcreatejpositivejemphasis?




7-3

, 6. Tellingjpeoplejthatjyoujarejdoingjthingsj“forjtheirjownjgood”jhelpsjtojcreatejpositive

emphasis.



FALSE


Ifjyoujlinkjthejnegativejelementjtojajbenefit,jbejsurejitjisjajbenefitjthejreaderjwilljacknowledge.jAvoidjtell
ingjpeoplejthatjyou’rejdoingjthingsj“forjtheirjownjgood.”jTheyjmayjhavejajdifferentjnotionjofjwhatjtheirj

ownjgoodjis.



AACSB:jCommunicationj
Blooms:jRemember
LearningjObjective:j07-01jApplyjstrategiesjforjpositivejemphasisjuse.
LeveljofjDifficulty:j1jEasyjT
opic:jHowjdojIjcreatejpositivejemphasis?



7. Negativejinformationjcanjbejomittedjifjthejreaderjdoesjnotjneedjthejinformationjtojmakejajdecisi

on.



TRUE


Omitjnegativesjentirelyjonlyjwhenjthejreaderjdoesjnotjneedjthejinformationjtojmakejajdecision,jwhe

njyoujhavejalreadyjgivenjthejreaderjthejinformationjandjhejorjshejhasjaccessjtojthe

previousjcommunication,jorjwhenjthejinformationjisjtrivial.



AACSB:jCommunicationj
Blooms:jRemember
LearningjObjective:j07-01jApplyjstrategiesjforjpositivejemphasisjuse.
LeveljofjDifficulty:j1jEasyjT
opic:jHowjdojIjcreatejpositivejemphasis?




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