Test bank for consumer behavior 12th edition schiffman full chapter

,DOWNLOAD THE Test Bank for Consumer Behavior 12th Edition Schiffman
m m m m m m m m m




ConsumermBehavior,m12em(Schiffman/Wisenblit)
Chapterm2m MarketmSegmentationmandmReal-TimemBidding

1) Themprocessmofmdividingmammarketmintomdistinctmsubsetsmofmconsumersmwithmcommonmneeds
morm
characteristicsmismknownmas .
A) targetmmarketing
B) marketmsegmentation
C) consumermbehavior
D) themmarketingmconcept
E) marketmevaluatio
nmAnswer:mB
Diff:m1
Skill:m Concept
LO:m 2.1:mTomunderstandmhowmtomsegmentmmarketsmalongmdemographics,mlifestyles,mprod
uctmbenefitsmandmusage,mandmmediamexposure.
AACSB:m Reflectivemthinking

2) QantasmAirlinesmtargetsmfourmdistinctmsegments:mcoachmpassengers,mpremiummeconomy,mbusine
ssmandmfirstmclass,mandmusesm_
tomclearlymdifferentiatembetweenmthemoptionsmtargetedmatmeachmsegment.
A) positioning
B) behavioralmtargeting
C) geographicmsegmentation
D) reversemtargeting
E) countersegmentation
Answer:m A
m

Diff:m2
Skill:m Application
LO:m 2.1:mTomunderstandmhowmtomsegmentmmarketsmalongmdemographics,mlifestyles,mprod
uctmbenefitsmandmusage,mandmmediamexposure.
AACSB:m Applicationmofmknowledge

3) The
ofmamproductmormservicemismthemprocessmbymwhichmamcompanymcreatesmamdistinctmimagemandmi
dentitymformitsmproducts,mservices,mandmbrandsminmconsumers'mminds.
A) segmentation
B) target
C) positioning
D) psychographicminventory
E) concentratedmmarketingmstrateg
ymAnswer:m C
Diff:m1
Skill:m Concept
LO:m 2.1:mTomunderstandmhowmtomsegmentmmarketsmalongmdemographics,mlifestyles,mprod
uctmbenefitsmandmusage,mandmmediamexposure.
AACSB:m Reflectivemthinking

1
Copyrightm©m2019mPearsonmEducation,mIn
c.
mynursytest.store

,DOWNLOAD THE Test Bank for Consumer Behavior 12th Edition Schiffman
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4) WhichmofmthemfollowingmismNOTmonemofmthemcharacteristicsmofmanmeffectivemtarget?
A) identifiable
B) sizeable
C) reachable
D) inaccessible
E) congruentmwithmthemmarketer'smobjectivesmandmresourc
esmAnswer:m D
Diff:m1
Skill:m Concept
LO:m 2.2:mTomunderstandmhowmtomidentify,mselect,mandmreachmtargetmmarke
ts.mAACSB:m Reflectivemthinking

5) AmfinancialmfirmmadvertisingminmthemWallmStreetmJournalmshouldmusemwhichmdatabasemtomdeterm
inemwhichmgeographicmareasmofmthemcountrymincludemsubstantialmnumbersmofmtheirmBusinessmClassm
segment?
A) NielsenmMyBestSegments
B) VALS
C) PRIZM
D) NielsenmNetRatings
E) MagazinemReadersmIndexm(MRI
)mAnswer:m C
Diff:m3
Skill:m Application
LO:m 2.2:mTomunderstandmhowmtomidentify,mselect,mandmreachmtargetmmarke
ts.mAACSB:m Applicationmofmknowledge

6) Consumers'mcharacteristicsmcanmbemclassifiedmasmeithermbehavioralmormcognitive.mInmthismconte
xt,mbehavioralmdatamcanmbemdeterminedmfrommdirectmquestioningmandmcategorizedmbymamsinglemobj
ectivemmeasure.mExamplesmofmbehavioralmdataminclude .
A) demographics,mgender,mandmbenefitsmwanted
B) usagemrate,mlevelmofminvolvement,mandmpsychographics
C) personalitymtraits,mlifestyles,mandmfamilymlifemcycle
D) education,mquantitymofmproductmpurchased,mandmgender
E) levelmofminvolvement,mawarenessmofmproductmalternatives,mandmbenefitsmwant
edmAnswer:m D
Diff:m3
Skill:m Concept
LO:m 2.1:mTomunderstandmhowmtomsegmentmmarketsmalongmdemographics,mlifestyles,mprod
uctmbenefitsmandmusage,mandmmediamexposure.
AACSB:m Analyticalmthinking




2
Copyrightm©m2019mPearsonmEducation,mIn
c.
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, DOWNLOAD THE Test Bank for Consumer Behavior 12th Edition Schiffman
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7) Consumers'mcharacteristicsmcanmbemclassedmasmeithermbehavioralmormcognitive.mInmthismcontext,
mcognitivemfactorsmaremabstract,mcanmbemdeterminedmonlymthroughmmoremcomplexmpsychologicalm

andmattitudinalmquestioning,mandmgenerallymhavemnomsingle,muniversalmdefinitions.mExamplesmofmc
ognitivemfactorsminclude .
A) demographics,mgender,mandmbenefitsmwanted
B) usagemrate,mlevelmofminvolvement,mandmeducation
C) personalitymtraits,mlifestyles,mandmgender
D) education,musagemsituation,mandmsocialmclass
E) culturalmvalues,mpersonalitymtraits,mandmbenefitsmsoug
htmAnswer:m E
Diff:m3
Skill:m Concept
LO:m 2.1:mTomunderstandmhowmtomsegmentmmarketsmalongmdemographics,mlifestyles,mprod
uctmbenefitsmandmusage,mandmmediamexposure.
AACSB:m Analyticalmthinking

8) Consumers'mcharacteristicsmcanmbemclassedmasmeithermconsumer-intrinsicmormconsumption-
mspecific.m Inmthismcontext,mconsumer-

intrinsicmfeaturesmstemmfrommthemconsumer'smphysical,msocial,mandmpsychologicalmcharacteristics
.mExamplesmofmconsumer-intrinsicmfeaturesminclude .
A) demographics,mgender,mandmbenefitsmsought
B) usagemrate,mlevelmofminvolvement,mandmpsychographics
C) personalitymtraits,mculturalmvalues,mandmincome
D) education,mconsumption-specificmattitudes,mandmsocialmclass
E) attitudesmregardingmshopping,mawarenessmofmproductmalternatives,mandmbenefitsmwant
edmAnswer:m C
Diff:m3
Skill:m Concept
LO:m 2.1:mTomunderstandmhowmtomsegmentmmarketsmalongmdemographics,mlifestyles,mprod
uctmbenefitsmandmusage,mandmmediamexposure.
AACSB:m Analyticalmthinking

9) Consumers'mcharacteristicsmcanmbemclassedmasmeithermconsumer-
intrinsicmormconsumption-mspecific.mInmthismcontext,mconsumption-
specificmfeaturesmaremattitudesmandmpreferencesmtowardmspecificmproductsmormbuyingmsituatio
ns.mExamplesmofmconsumption-specificmfeaturesminclude
m .
A) demographics,mgender,mandmbenefitsmsought
B) attitudesmtowardmshopping,mbenefitsmsoughtminmproducts,mandmfrequencymofmleisuremactivities
C) personalitymtraits,mlifestyles,mandmincome
D) education,musagemsituation,mandmgender
E) personalitymtraits,mawarenessmofmproductmalternatives,mandmattitudesmtowardmpoliticalmissu
esmAnswer:mB
Diff:m3
Skill:m Concept
LO:m 2.1:mTomunderstandmhowmtomsegmentmmarketsmalongmdemographics,mlifestyles,mprod
uctmbenefitsmandmusage,mandmmediamexposure.
3
Copyrightm©m2019mPearsonmEducation,mIn
c.
mynursytest.store