Test bank for essentials of marketing research 6th edition babin full chapter

,DOWNLOAD THE Test Bank for Essentials of Marketing Research 6th EditionBabin
m m m m m m m m m m m




Chapter 2—Information Systems and Knowledge Management
m m m m m




TRUE/FALSE

1. Data,minformation,mandmintelligencemallmhavemthempotentialmtomcreatemvaluemtomamfirmmthroughmb
ettermdecisionmmaking.

ANS:m T
REF:mData,mInformation,mandmIntelligencemEqualmValu
emNAT:m BUSPROG:mAnalytic

2. Relevantmdatamaremfactsmaboutmthingsmthatmcannotmbemchanged.

ANS:m F
Relevantmdatamaremfactsmaboutmthingsmthatmcanmbemchanged,mandmifmtheymaremchanged,mitmwillmmater
iallymaltermthemsituation.

REF:mThemCharacteristicsmofmValuablemInformatio
nmNAT:m BUSPROG:mAnalytic

3. Timelinessmmeansmthatmthemdatamaremnotmmoremthanmamfewmyearsmold.

ANS:m F
Timelinessmmeansmthatmthemdatamaremcurrentmenoughmtomstillmbemrelevant.

REF:mThemCharacteristicsmofmValuablemInformatio
nmNAT:m BUSPROG:mAnalytic

4. Bigmdatamismlargemquantitiesmofmdatamtakenmfrommamsinglemsource.

ANS:m F
Bigmdatamismtakenmfrommmultiple,mvariedmsources.m

REF:mmmIntroduction NAT:mBUSPROG:mAnalytic

5. Onemwaymtomdescribemmarketingmresearchmismtomcategorizemitmbasedmonmthemfourmpossiblemfunctionsmt
hatmitmservesminmbusiness:mfoundational,mtesting,missues,mandmvalidation.

ANS:m F
Onemwaymtomdescribemmarketingmresearchmismtomcategorizemitmbasedmonmthemfourmpossiblemfunctionsmt
hatmitmservesminmbusiness:mfoundational,mtesting,missues,mandmperformance.

REF:mmmDecisionmSupportmSystems NAT:m BUSPROG:mAnalytic

6. Thempurposemofmamdecisionmsupportmsystemmismtomstoremdatamandmtransformmdatamintominformationmth
atmismeasilymaccessiblemtommarketingmmanagers.

ANS:m T
REF:mDecisionmSupportmSystemsm
NAT:mBUSPROG:mAnalyticm|mBUSPROG:mTechnology

7. ThemgoalmofmamCRMmsystemmismtomdescribemcustomermrelationshipsmsomthatmmanagersmcanmac
cessminformationmthemselves.



mynursytest.store

,DOWNLOAD THE Test Bank for Essentials of Marketing Research 6th EditionBabin
m m m m m m m m m m m



ANS:m T
REF:mDecisionmSupportmSystemsm
NAT:m BUSPROG:mAnalytic

8. Amdecisionmsupportmsystemmrequiresmdatabasesmbutmnotmsoftware.

ANS:m F
Amdecisionmsupportmsystemmrequiresmbothmdatabasesmandmsoftware.

REF:m DecisionmSupportmSystems
NAT:mBUSPROG:mAnalyticm|mBUSPROG:mTechnology

9. Amdatamwarehousemismthemmultitieredmcomputermstorehousemofmcurrentmandmhistoricalmdata.

ANS:m T
REF:mDecisionmSupportmSystemsm
NAT:mBUSPROG:mAnalyticm|mBUSPROG:mTechnology

10. Inputmdatamcanmcomemfromminternalmsourcesmofmthemorganization,mbutmnotmfrommexternalmsources.

ANS:m F
Inputmdatamcomemfrommbothminternalmandmexternalmsources.

REF:mmmDecisionmSupportmSystems NAT:m BUSPROG:mAnalytic

11. Anmorganization'smsalesforcemfrequentlymprovidesmimportantmmarketingmintelligenceminformation.

ANS:m T
REF:mDecisionmSupportmSystemsm
NAT:m BUSPROG:mAnalytic

12. Modernmtechnologymprovidesmnewmwaysmofmtrackingmhumanmbehavior.

ANS:m T
REF:mDecisionmSupportmSystemsm
NAT:mBUSPROG:mAnalyticm|mBUSPROG:mTechnology

13. Globalminformationmsystemsmallowmmanagementmtomtrackmthemwhereaboutsmofmdeliverympersonnel.

ANS:m F
Thismdescribesmglobalmpositioningmsatellitem(GPS)msystems.

REF:m DecisionmSupportmSystems
NAT:mBUSPROG:mAnalyticm|mBUSPROG:mTechnology

14. Scannermdatamrefersmtomthemaccumulatedmrecordsmresultingmfrommpointmofmsalemdatamrecordings.

ANS:m T
REF:mDecisionmSupportmSystemsm
NAT:mBUSPROG:mAnalyticm|mBUSPROG:mTechnology

15. Webmtrackingmismillegal.

ANS:m F
Webmtrackingmismamlegalmactivityminmwhichmmarketingmresearchersmmonitormtrendsmandminformationmpo
stedmbymconsumersmthatmpertainsmtomthemcompany’smbrandmormproducts.

mynursytest.store

, DOWNLOAD THE Test Bank for Essentials of Marketing Research 6th EditionBabin
m m m m m m m m m m m




REF:m DecisionmSupportmSystems
NAT:mBUSPROG:mAnalyticm|mBUSPROG:mTechnology




mynursytest.store