HCMG LATEST QUESTIONS AND ANSWERS UPDATE: A
MASTERING A+ MATERIAL!
Prior to the emergence of modern marketing in the last half of the twentieth century,
"marketing" activities can best be described as ______.
Sales
The development of modern concepts of both healthcare and marketing were given impetus
by the changing _______ in American society in the second half of the twentieth century.
Values
For healthcare, the 1960s and 1970s were periods of ____.
Rapid Expansion
One of the major developments in healthcare that made marketing essential was _____.
Introduction of competition
In what way is healthcare different from other industries?
Customers often do not know the price of the services consumed.
In which of the following ways does healthcare not act like a normal market?
Customers often do not make their own purchase decisions.
Which of the following is one of the enterprisewide functions that marketing performs?
Determining strategic direction
Which of the following is an example of the educational function of marketing?
Promoting the organizations image
In healthcare, which of the following typically refers to a potential customer for health
services?
Consumer
Which of the four Ps of marketing has historically had limited significance in healthcare?
Price
One factor that encouraged the use of marketing by not-for-profit healthcare organizations
was ________.
The need to show a profit to support the mission
, The factor in utilization that relates most closely to the level of illness within a population is
_______.
Healthcare needs
Today, the demand for health services is considered "elastic" because _______.
Demand rises and falls independent of the level of illness
The purchase decision for healthcare consumers is different from that in other industries
because ________.
third-party intermediaries (e.g., insurance companies) influence the decision.
Nursing homes have different marketing needs than hospitals do because ________.
nursing homes need a few long-term patients rather than many short-term patients
The challenge of attracting patients is different for hospitals in that ________.
hospitals depend primarily on referrals from other providers
Which of the following providers have struggled the most with the ethical aspects of
marketing?
Physicians
Which of the following entities have been most affected by the implementation of the
Affordable Care Act?
Insurance companies
The federally supported health insurance program for low-income populations is ________.
Medicaid
Which of the following types of services is most likely to be aggressively marketed?
Elective procedures
Healthcare does not operate like a market in the same manner as other industries because
________.
consumers often do not know the price of the services they consume
The territory or population served by a healthcare organization is referred to as a(n)
________.
Market area
MASTERING A+ MATERIAL!
Prior to the emergence of modern marketing in the last half of the twentieth century,
"marketing" activities can best be described as ______.
Sales
The development of modern concepts of both healthcare and marketing were given impetus
by the changing _______ in American society in the second half of the twentieth century.
Values
For healthcare, the 1960s and 1970s were periods of ____.
Rapid Expansion
One of the major developments in healthcare that made marketing essential was _____.
Introduction of competition
In what way is healthcare different from other industries?
Customers often do not know the price of the services consumed.
In which of the following ways does healthcare not act like a normal market?
Customers often do not make their own purchase decisions.
Which of the following is one of the enterprisewide functions that marketing performs?
Determining strategic direction
Which of the following is an example of the educational function of marketing?
Promoting the organizations image
In healthcare, which of the following typically refers to a potential customer for health
services?
Consumer
Which of the four Ps of marketing has historically had limited significance in healthcare?
Price
One factor that encouraged the use of marketing by not-for-profit healthcare organizations
was ________.
The need to show a profit to support the mission
, The factor in utilization that relates most closely to the level of illness within a population is
_______.
Healthcare needs
Today, the demand for health services is considered "elastic" because _______.
Demand rises and falls independent of the level of illness
The purchase decision for healthcare consumers is different from that in other industries
because ________.
third-party intermediaries (e.g., insurance companies) influence the decision.
Nursing homes have different marketing needs than hospitals do because ________.
nursing homes need a few long-term patients rather than many short-term patients
The challenge of attracting patients is different for hospitals in that ________.
hospitals depend primarily on referrals from other providers
Which of the following providers have struggled the most with the ethical aspects of
marketing?
Physicians
Which of the following entities have been most affected by the implementation of the
Affordable Care Act?
Insurance companies
The federally supported health insurance program for low-income populations is ________.
Medicaid
Which of the following types of services is most likely to be aggressively marketed?
Elective procedures
Healthcare does not operate like a market in the same manner as other industries because
________.
consumers often do not know the price of the services they consume
The territory or population served by a healthcare organization is referred to as a(n)
________.
Market area
