COMPLETE QUESTIONS WITH
ANSWERS GRADED A+ 2025.
Attitdue
Mixture of bliefs & vaules that predisposes someone to behave in a certain way to a attitude object
Attitude object
Place, person or object which a person had a attitude on
Attribution
Perceived cause of the event e.g you won something
Social norm
Set of unwritten rule about one's behaviour and values that the society believe to be normal. Control
social behaviour
Triadic model
Hypothesis that suggests our attitude is made up of 3 things: cognitive, affective & behavioural
Explain the 3 components of an attitude are
1) cognitive component - what we know and believe about the attitude object
2) affective component - how we feel about the attitude object
3) behavioural component - how we actually behave towards, respond to the attitude object
How to change behaviour of a tennis player to train more often
Cognitive - believe in their skills and believe that training will help them train
Affective - feel that training is fun and helpful
Behaviour - train more regularly
How are attitudes formed
Peer grounds
Conditioning
Socialising and social learning
Familiarity
How are attitudes formed due to Conditioning
Rewards will strengthen exciting attitudes & thus strengthen the intension to train
How are attitudes formed due to Socialisation / social learning
We learn from role model / parents. Media had become a powerful former of attitudes including
negative = stereotyping
, How are attitudes formed due to familiarity
The more a person experiences an attitude object, the more likely they will develop a positive
attitudes for it
How can attitude be measured
Interview
Questionnaire
Observation
The two psychological theories about changing attitude
1) persuasion communication
2) cognitive dissonance
Explain persuasion communication
This is the process of using discussion, debate or argument in attempt to be successful
What factors affect persuasion communication
The persuader- the person attempting to change behaviour
The receiver - the wholes attitude needs to be changed
Quality of message
Persuasion communication model
These factors are interlinked
What should be characteristics of a persuader
1) high status in the eye of receiver
2) high credibility = their message can be trusted
3) high popularity = effective message transfer
What should be the characteristics of the message
1) accurate
2) stated with confidence & accuracy
3) message should be appealing/ relatable to receiver
4) clarity in argument
Factors affecting receiver
1) ready for the message
2) how strongly held their current attitude is
3) motivation to open up to other attitudes
Issue with persuasive communication