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SPMT 370 WALTEMYER UNIT 1 TEST / QUESTIONS
AND CORRECT ANSWERS 2025/2026 GRADED A+.
Course Behavior - (answers)is a dynamic process, that can involve many people,
involves many decisions, and involves consumer emotions
consumer behavior as a field of study - (answers)study of consumers as they go
about the consumption process; the science of studying how consumers seek
value in an effort to address real needs
Segmentation Types - (answers)Behavior, Demographic, Psychographic
Behavior segmentation type - (answers)Need-based, discount, new, and potential
Demographic - (answers)Age, race/ethnicity, social class/income, sex/gender
Psychographic - (answers)Believer, Experiencer, Innovator, Impulsive, Socialite,
Wanderer
Touchpoint - (answers)direct contacts between the firm and a customer
What affects consumer behavior? - (answers)External influences, internal
influences, decision making process, outcomes and issues
, 2
What are the approaches to studying consumer behavior? - (answers)Description,
Explanatory, and Exploratory (Quantitative- survey/questionnaire Qualitative-
Ethnography, interviews, focus groups, secret shoppers)
What does STP stand for? - (answers)Segmentation, Targeting, Positioning
why is consumer behavior dynamic? - (answers)Economy, technology, and
globalization
Consumer behavior theory - (answers)illustrates factors that shape consumption-
related behaviors and determine the value associated with consumption
What is consumption? - (answers)the process by which consumers use and
transform products into value
Value= - (answers)benefits - costs
Utilitarian Value - (answers)a value derived from a product or service that helps
the consumer solve problems and accomplish tasks
Hedonic Value - (answers)value derived from the gratification that comes from
some task
SPMT 370 WALTEMYER UNIT 1 TEST / QUESTIONS
AND CORRECT ANSWERS 2025/2026 GRADED A+.
Course Behavior - (answers)is a dynamic process, that can involve many people,
involves many decisions, and involves consumer emotions
consumer behavior as a field of study - (answers)study of consumers as they go
about the consumption process; the science of studying how consumers seek
value in an effort to address real needs
Segmentation Types - (answers)Behavior, Demographic, Psychographic
Behavior segmentation type - (answers)Need-based, discount, new, and potential
Demographic - (answers)Age, race/ethnicity, social class/income, sex/gender
Psychographic - (answers)Believer, Experiencer, Innovator, Impulsive, Socialite,
Wanderer
Touchpoint - (answers)direct contacts between the firm and a customer
What affects consumer behavior? - (answers)External influences, internal
influences, decision making process, outcomes and issues
, 2
What are the approaches to studying consumer behavior? - (answers)Description,
Explanatory, and Exploratory (Quantitative- survey/questionnaire Qualitative-
Ethnography, interviews, focus groups, secret shoppers)
What does STP stand for? - (answers)Segmentation, Targeting, Positioning
why is consumer behavior dynamic? - (answers)Economy, technology, and
globalization
Consumer behavior theory - (answers)illustrates factors that shape consumption-
related behaviors and determine the value associated with consumption
What is consumption? - (answers)the process by which consumers use and
transform products into value
Value= - (answers)benefits - costs
Utilitarian Value - (answers)a value derived from a product or service that helps
the consumer solve problems and accomplish tasks
Hedonic Value - (answers)value derived from the gratification that comes from
some task
