Digital Marketing Beginners
Guide
Mrigendra Bharti
Published by NotesKaro Inc, 2024.
,While every precaution has been taken in the preparation of
this book, the publisher assumes no responsibility for errors or
omissions, or for damages resulting from the use of the
information contained herein.
DIGITAL MARKETING BEGINNERS GUIDE
First edition. June 12, 2024.
Copyright © 2024 Mrigendra Bharti.
ISBN: 979-8227630063
Written by Mrigendra Bharti.
, Table of Contents
Introduction to Digital Marketing................................................ 1
Evolution of Marketing: From Traditional to Digital............... 2
Defining Digital Marketing: A Comprehensive Overview ..... 3
Key Components of Digital Marketing ....................................... 4
The Advantages of Digital Marketing .......................................... 6
Conclusion......................................................................................... 8
Understanding the Digital Marketing Landscape ..................... 9
Search Engine Optimization (SEO)...........................................10
Content Marketing.........................................................................11
Social Media Marketing (SMM) .................................................12
Email Marketing..............................................................................13
Pay-Per-Click (PPC) Advertising................................................14
Website Analytics and Performance Tracking ..........................15
Channels and Platforms ................................................................16
Search Engine Optimization (SEO) Basics...............................18
What is SEO? ..................................................................................19
Key Principles of SEO ...................................................................20
Essential SEO Techniques.............................................................22
, Conclusion.......................................................................................24
Content Marketing Fundamentals..............................................25
Definition of Content Marketing ...............................................26
Key Principles of Content Marketing.........................................27
Essential Techniques for Content Creation and
Distribution .....................................................................................29
Conclusion.......................................................................................31
Social Media Marketing (SMM) Essentials ..............................32
Definition of Social Media Marketing .......................................33
Key Principles of Social Media Marketing ................................34
Essential Techniques for Social Media Marketing ...................36
Email Marketing Basics..................................................................38
Definition of Email Marketing ....................................................39
Key Principles of Email Marketing..............................................40
Essential Techniques for Email Marketing ................................42
Conclusion.......................................................................................44
Pay-Per-Click (PPC) Advertising................................................45
Definition of PPC Advertising ....................................................46
Key Principles of PPC Advertising .............................................47
Essential Techniques for PPC Advertising................................49
Guide
Mrigendra Bharti
Published by NotesKaro Inc, 2024.
,While every precaution has been taken in the preparation of
this book, the publisher assumes no responsibility for errors or
omissions, or for damages resulting from the use of the
information contained herein.
DIGITAL MARKETING BEGINNERS GUIDE
First edition. June 12, 2024.
Copyright © 2024 Mrigendra Bharti.
ISBN: 979-8227630063
Written by Mrigendra Bharti.
, Table of Contents
Introduction to Digital Marketing................................................ 1
Evolution of Marketing: From Traditional to Digital............... 2
Defining Digital Marketing: A Comprehensive Overview ..... 3
Key Components of Digital Marketing ....................................... 4
The Advantages of Digital Marketing .......................................... 6
Conclusion......................................................................................... 8
Understanding the Digital Marketing Landscape ..................... 9
Search Engine Optimization (SEO)...........................................10
Content Marketing.........................................................................11
Social Media Marketing (SMM) .................................................12
Email Marketing..............................................................................13
Pay-Per-Click (PPC) Advertising................................................14
Website Analytics and Performance Tracking ..........................15
Channels and Platforms ................................................................16
Search Engine Optimization (SEO) Basics...............................18
What is SEO? ..................................................................................19
Key Principles of SEO ...................................................................20
Essential SEO Techniques.............................................................22
, Conclusion.......................................................................................24
Content Marketing Fundamentals..............................................25
Definition of Content Marketing ...............................................26
Key Principles of Content Marketing.........................................27
Essential Techniques for Content Creation and
Distribution .....................................................................................29
Conclusion.......................................................................................31
Social Media Marketing (SMM) Essentials ..............................32
Definition of Social Media Marketing .......................................33
Key Principles of Social Media Marketing ................................34
Essential Techniques for Social Media Marketing ...................36
Email Marketing Basics..................................................................38
Definition of Email Marketing ....................................................39
Key Principles of Email Marketing..............................................40
Essential Techniques for Email Marketing ................................42
Conclusion.......................................................................................44
Pay-Per-Click (PPC) Advertising................................................45
Definition of PPC Advertising ....................................................46
Key Principles of PPC Advertising .............................................47
Essential Techniques for PPC Advertising................................49
