MARKETING RESEARCH QUIZ
A difference between data and information is that information gathered from marketing
research allows the firm to
make marketing decisions about strategy.
Using this research, firms know how much product to hold in inventory at various points in
the distribution network.
sales forecasting
The Federal Trade Commission (FTC) allows companies to use mobile tracking technology
without regulation because it is necessary for business.
False
Statistics that allow marketing researchers to make generalizable conclusions about a
population by studying a smaller group from that population is known as
inferential statistics.
A toy company is testing kites to see which one can be flown the highest. In this example,
which of the following would be considered a dependent variable?
the height the kite can be flown
An experiment that is performed in a natural setting, like a restaurant or shopping mall, is
called
a field experiment.
Mathematical modeling, in which equations are used to model the relationships between
variables, is a technique used in
causal research.
Which step in the marketing research process is the point at which a firm sets its research
objectives?
problem definition
The marketing research industry relies on ethical standards to help gain the trust of
consumers. Establishing trust
increases individuals' willingness to participate in research.
A difference between data and information is that information gathered from marketing
research allows the firm to
make marketing decisions about strategy.
Using this research, firms know how much product to hold in inventory at various points in
the distribution network.
sales forecasting
The Federal Trade Commission (FTC) allows companies to use mobile tracking technology
without regulation because it is necessary for business.
False
Statistics that allow marketing researchers to make generalizable conclusions about a
population by studying a smaller group from that population is known as
inferential statistics.
A toy company is testing kites to see which one can be flown the highest. In this example,
which of the following would be considered a dependent variable?
the height the kite can be flown
An experiment that is performed in a natural setting, like a restaurant or shopping mall, is
called
a field experiment.
Mathematical modeling, in which equations are used to model the relationships between
variables, is a technique used in
causal research.
Which step in the marketing research process is the point at which a firm sets its research
objectives?
problem definition
The marketing research industry relies on ethical standards to help gain the trust of
consumers. Establishing trust
increases individuals' willingness to participate in research.
