MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM QUESTIONS
WITH ANSWERS GRADED A+ 2025/2026
What are laggards? - This group makes up the last 16% of adopters. These are product
of waiters and want to avoid adoption as long as possible. they are resistant to change.
What is a product line stretch? - The equivalent of adding new offerings, either up
market down market or in both directions.
What is marketing communications? - How a company reaches and interact with
perspective and existing customers to educate, inform and entertain.
What are the objectives of marketing communication? - Create awareness, elicit a
response and stimulate the man leading to a purchase
What are integrated marketing communication tactics? - TV, press, releases, websites,
direct mail, festivals, coupons, direct selling.
What is digital marketing? - Uses all digital media, including the Internet and mobile and
interactive channels, to develop communication and exchanges with customers
What is SEO? - Search Engine Optimization
What is inbound marketing? - Pulling consumers to your brand, true value added
content that is relevant, contextual, and personalized.
What is paid media? - Print advertising, partnerships, television, banners, radio,
sponsorships, media deals, and paid search.
What is owned media? - Websites, SEO, apps etc
What is earned media? - Search engine optimization, Facebook, YouTube, Twitter, and
forums
What is the awareness stage in a buyers journey? - Prospect is experiencing, and
expressing symptoms of a problem or opportunity
What is the consideration stage any buyers journey? - Prospect is now clearly defined,
and given name to their problem or opportunity
What is the decision stage in a buyers journey? - Prospect has now decided on their
solution strategy, method or approach
What is the fly wheel concept? - This model developed by HubSpot is a tool designed to
reinforce the importance of our existing customers in fueling growth
, What is a creative brief? - An internal document, identifying the campaign strategy, the
execution, in deliverables of the campaign, and responsible parties.
What is the ABLE framework? - Attention, benefit, linkage, and equity
What are the benefits of data driven decision making? - Potential increase in sales and
some more qualified leads, reduced advertising costs, lower customer acquisition costs
What are the types of communications? - Target communications, relevant
communications contextual, communications, and personalized communications
What are measuring marketing efforts? - Key performance indicators and metrics
What includes key performance indicators? - Conversions, revenue, number of new
customers, average order value, return on ad spend, and customer life value and
customer acquisition cost
What includes metrics? - Impressions, reach, visits, clicks, bewas, and sign ups
How does technology impact companies and customers? - Digital transformation is
about leveraging digital technologies, to create new and modify existing areas of a
business to reflect competitiveness, customer, focus, and operational efficiencies
What is a QR code? - Quick Response Code. Read and scanned by using mobile
camera
What is Martech? - Simply marketing technology, or the software market is used to
optimize their marketing efforts and achieve their objectives
What is a tech stack? - A combination of programs, solutions, and services to build or
run an application or project
What is software as a service? - You just pay a subscription fee to use not own the
software
What is a Web platform? - It is used to build websites, WordPress
What is a content management system? - Use for the creation and deployment of web
Contant, such as WordPress, Drupal and Joomla!
What is e-commerce? - Used to build online store fronts, woo commerce, big
commerce, Shopify
What is a payment processor? - Enable easy to use payment options such as PayPal or
Apple Pay
WITH ANSWERS GRADED A+ 2025/2026
What are laggards? - This group makes up the last 16% of adopters. These are product
of waiters and want to avoid adoption as long as possible. they are resistant to change.
What is a product line stretch? - The equivalent of adding new offerings, either up
market down market or in both directions.
What is marketing communications? - How a company reaches and interact with
perspective and existing customers to educate, inform and entertain.
What are the objectives of marketing communication? - Create awareness, elicit a
response and stimulate the man leading to a purchase
What are integrated marketing communication tactics? - TV, press, releases, websites,
direct mail, festivals, coupons, direct selling.
What is digital marketing? - Uses all digital media, including the Internet and mobile and
interactive channels, to develop communication and exchanges with customers
What is SEO? - Search Engine Optimization
What is inbound marketing? - Pulling consumers to your brand, true value added
content that is relevant, contextual, and personalized.
What is paid media? - Print advertising, partnerships, television, banners, radio,
sponsorships, media deals, and paid search.
What is owned media? - Websites, SEO, apps etc
What is earned media? - Search engine optimization, Facebook, YouTube, Twitter, and
forums
What is the awareness stage in a buyers journey? - Prospect is experiencing, and
expressing symptoms of a problem or opportunity
What is the consideration stage any buyers journey? - Prospect is now clearly defined,
and given name to their problem or opportunity
What is the decision stage in a buyers journey? - Prospect has now decided on their
solution strategy, method or approach
What is the fly wheel concept? - This model developed by HubSpot is a tool designed to
reinforce the importance of our existing customers in fueling growth
, What is a creative brief? - An internal document, identifying the campaign strategy, the
execution, in deliverables of the campaign, and responsible parties.
What is the ABLE framework? - Attention, benefit, linkage, and equity
What are the benefits of data driven decision making? - Potential increase in sales and
some more qualified leads, reduced advertising costs, lower customer acquisition costs
What are the types of communications? - Target communications, relevant
communications contextual, communications, and personalized communications
What are measuring marketing efforts? - Key performance indicators and metrics
What includes key performance indicators? - Conversions, revenue, number of new
customers, average order value, return on ad spend, and customer life value and
customer acquisition cost
What includes metrics? - Impressions, reach, visits, clicks, bewas, and sign ups
How does technology impact companies and customers? - Digital transformation is
about leveraging digital technologies, to create new and modify existing areas of a
business to reflect competitiveness, customer, focus, and operational efficiencies
What is a QR code? - Quick Response Code. Read and scanned by using mobile
camera
What is Martech? - Simply marketing technology, or the software market is used to
optimize their marketing efforts and achieve their objectives
What is a tech stack? - A combination of programs, solutions, and services to build or
run an application or project
What is software as a service? - You just pay a subscription fee to use not own the
software
What is a Web platform? - It is used to build websites, WordPress
What is a content management system? - Use for the creation and deployment of web
Contant, such as WordPress, Drupal and Joomla!
What is e-commerce? - Used to build online store fronts, woo commerce, big
commerce, Shopify
What is a payment processor? - Enable easy to use payment options such as PayPal or
Apple Pay
