DM Final Exam Questions with Correct Answers Latest Update 2025 Graded A+
Which of the following is an element of a communications plan? - Answers Strategy
News Releases are written in which format? - Answers Inverted Pyramid
An important question to ask when planning an individual journalist visit to a destination is... - Answers
Will the trip be fully escorted, or will the journalist be on his or her own for part of the trip?
Which of the following people would be the likeliest choice for a spokesperson for a CVB? - Answers
director of marketing and sales
A review of strengths and weaknesses and a competitve analysis is which part of an organization's
communication plan? - Answers Situation
What is most important aspect of stakeholder communications? - Answers cultivating relationships
What is the first step in preparing for media interview? - Answers Choose your organizations
spokesperson
Which of the following is one of the classic four P's of marketing? - Answers Price
In which stage of the product life cycle are distribution channels added as demand for a product
increase? - Answers growth
What benefit does participating in a community visioning process have for CVBs? - Answers The process
helps the CVB raise awareness of the value of tourism to the community
A product can experience rebirth instead of decline if the firm: - Answers recreates the product by
adding new features or using innovative marketing
The CVB product marketing dilemma is: - Answers Accountability without authority
Over which of the four P's of marketing do CVBs have some control? - Answers Promotion
Removing the middleman from a transition is called: - Answers disintermediation
When meeting delegates book cheaper rooms online rather than use the block reserved by the meeting
planner, it is called: - Answers delegate attrition
A Web site's quality of being quickly read and digested is referred to as: - Answers scanability
Which of the following is one of the top technical requirements for a CVB web site? - Answers
compatibility with multiple Web Browsers
Which of the following are items a CVBs customer relationship management program should track? -
Answers registered users and their preferences, requests for visitors gudies and e-newsletter sign-ups
, What is the first phase of an Internet marketing plan surrounding a Web Site redesign? - Answers
directing all efforts to the CRM program and dicing traffic to the site
Which of the following is one of the operational functions of human resources management? - Answers
administration of compensation and benefits
Which of the following is one of the strategic functions of human resources management? - Answers
organizational design and succession planning
What is the fundamental question of the planning process? - Answers What is the organization meant to
achieve, and how will it do that?
Organizations that strive for continuous and never ending improvement do which of the follower? -
Answers Constantly ask questions
Which of the following is part of the 3P report? - Answers Performance?
Asking instead of telling and using open-ended questions are the most important skills in: - Answers
Performance coaching
In todays world, a CVB or DMOs strategic plan usually covers - Answers a three-year period
What are convention services members? - Answers businesses that provide services for convention
planners
What should membership services staff do when it appears that a CVB member is not participating? -
Answers Call the member and ask if the business is receiving the bureau's mail and leads and whether it
will be attending an upcoming CVB event
Why is it a good idea to process renewals during the month in whcih the member actually joined? -
Answers it ensures an even cash flow for the bureau and spreads the invoicing work out over the entire
year
hotel membership dues are usually based on: - Answers the number of rooms and distance to the
convention center
How should a CVB representative respond when asked about a business that is not a member? -
Answers Politely say that no information is available because the business is not a CVB member
Which of the following is a way in which CVB publications have changed with the advent of the internet?
- Answers Many CVBs now offer their meeting planners guides strictly online
How do many of the best membership prospects reach a CVB? - Answers on their own, without
solicitation by CVB staff
Which of the following is an adv. of a 501(c)(3) classification for CVBS - Answers exemption from the
Federal Unemployment Tax Act
Which of the following is an element of a communications plan? - Answers Strategy
News Releases are written in which format? - Answers Inverted Pyramid
An important question to ask when planning an individual journalist visit to a destination is... - Answers
Will the trip be fully escorted, or will the journalist be on his or her own for part of the trip?
Which of the following people would be the likeliest choice for a spokesperson for a CVB? - Answers
director of marketing and sales
A review of strengths and weaknesses and a competitve analysis is which part of an organization's
communication plan? - Answers Situation
What is most important aspect of stakeholder communications? - Answers cultivating relationships
What is the first step in preparing for media interview? - Answers Choose your organizations
spokesperson
Which of the following is one of the classic four P's of marketing? - Answers Price
In which stage of the product life cycle are distribution channels added as demand for a product
increase? - Answers growth
What benefit does participating in a community visioning process have for CVBs? - Answers The process
helps the CVB raise awareness of the value of tourism to the community
A product can experience rebirth instead of decline if the firm: - Answers recreates the product by
adding new features or using innovative marketing
The CVB product marketing dilemma is: - Answers Accountability without authority
Over which of the four P's of marketing do CVBs have some control? - Answers Promotion
Removing the middleman from a transition is called: - Answers disintermediation
When meeting delegates book cheaper rooms online rather than use the block reserved by the meeting
planner, it is called: - Answers delegate attrition
A Web site's quality of being quickly read and digested is referred to as: - Answers scanability
Which of the following is one of the top technical requirements for a CVB web site? - Answers
compatibility with multiple Web Browsers
Which of the following are items a CVBs customer relationship management program should track? -
Answers registered users and their preferences, requests for visitors gudies and e-newsletter sign-ups
, What is the first phase of an Internet marketing plan surrounding a Web Site redesign? - Answers
directing all efforts to the CRM program and dicing traffic to the site
Which of the following is one of the operational functions of human resources management? - Answers
administration of compensation and benefits
Which of the following is one of the strategic functions of human resources management? - Answers
organizational design and succession planning
What is the fundamental question of the planning process? - Answers What is the organization meant to
achieve, and how will it do that?
Organizations that strive for continuous and never ending improvement do which of the follower? -
Answers Constantly ask questions
Which of the following is part of the 3P report? - Answers Performance?
Asking instead of telling and using open-ended questions are the most important skills in: - Answers
Performance coaching
In todays world, a CVB or DMOs strategic plan usually covers - Answers a three-year period
What are convention services members? - Answers businesses that provide services for convention
planners
What should membership services staff do when it appears that a CVB member is not participating? -
Answers Call the member and ask if the business is receiving the bureau's mail and leads and whether it
will be attending an upcoming CVB event
Why is it a good idea to process renewals during the month in whcih the member actually joined? -
Answers it ensures an even cash flow for the bureau and spreads the invoicing work out over the entire
year
hotel membership dues are usually based on: - Answers the number of rooms and distance to the
convention center
How should a CVB representative respond when asked about a business that is not a member? -
Answers Politely say that no information is available because the business is not a CVB member
Which of the following is a way in which CVB publications have changed with the advent of the internet?
- Answers Many CVBs now offer their meeting planners guides strictly online
How do many of the best membership prospects reach a CVB? - Answers on their own, without
solicitation by CVB staff
Which of the following is an adv. of a 501(c)(3) classification for CVBS - Answers exemption from the
Federal Unemployment Tax Act
