Colegio de San Juan de Letran
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Colegio de San Juan de Letran
151 Muralla St., Intramuros, Manila
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
PETRON CORP.
Presented to the Faculty of the
College of Business Administration and Accountancy
Colegio de San Juan de Letran
In Partial Fulfillment of the Requirements for the course
Strategic Management
For a degree in
Bachelor of Science in Business Administration
Major in Marketing Management
Submitted by:
MM2A
DAYRIT, JOSEPH GABRIEL
OCAMPO, AIRA MAY
VENTURINA, ANGELO MARCO
VINZON, KRISHA NICOLE
April 2020
1
, Colegio de San Juan de Letran
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
ACKNOWLEDGEMENT
We would like to acknowledge and give thanks to everyone who are involved and
who helped in creating this strategic management. Especially to our parents, we are really
grateful for the love, support, and financial assistance that they have showed and given to
us to accomplish this study. To our brothers and sisters that gave us strength and motivation
that helped us to pursue and to finish the study. To our special someone, we also like to
give thanks to them for being our inspiration when we are having a hard time. And above
all we would like to give our thanks and praise to the almighty Father for the wisdom, the
will, and all the grace that he showered to us.
And of course it has been our honor to be handled and supervised by the great, very
concern, and hardworking professor, Dr. Ma. Luisa Porciuncula Thank you ma’am for
extending your patience for us and for the knowledge that you have shared to us, we are
truly grateful and proud to be part of your class, thank you for the advices and experiences
that you have given to us. It will be a huge help for us to be more prepared and equipped
when we leave this institution. Thank you everyone and Arriba!
2
, Colegio de San Juan de Letran
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
EXECUTIVE SUMMARY
The purpose of this paper is to evaluate Petron Corporation industry based on the
case study and comprehend how the company develop strategic intent for their business
organizations following the analysis of external and internal business environments. We
will analyze the strategic management process as firm used to achieve strategic
competitiveness and earn above-average return. We will discuss the strategy formulation
that includes business level strategy and corporate level strategy.
It also aims to identify market place opportunities and threats in the external
environmental and to decide how to use their resources, capabilities, and core competencies
in the firm’s internal environmental to pursue their opportunities and overcome threats. In
order to strengthen this assignment about Petron Corporation, there are several methods of
gathering data has been conducted, such as EFE, CPM, IFE, SWOT Matrix, SPACE
Matrix, IE Matrix,, BCG Matrix, GS Matrix and Porter’s 5 forces model.
By the end of this paper, future strategy will be mentioned as well as our
recommendations about Petron Corporation that will fit into strategic orientation in order to
perform better in their business world. And to continue develop and implement its learning
approach as the chosen large company by using different strategies.
3
, Colegio de San Juan de Letran
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
TABLE OF CONTENTS
Acknowledgement…………………………………………………………………………….……2
Executive Summary............................................................................................................3
I. INTRODUCTION………………………………………………………………………………….……….7
1. History, Ownership, Management, Culture,
And Organizational Structure………………………………………………………………….…..7
2. Nature of Business/Product/Service……………………………………………….…….9
3. Current revenue, size and profit…………………………………………………………...9
4. Margin markets served………………………………………………………………………....9
5. Number of employees…………………………………………………………………………..9
6. Other relevant basic information………………………………………………………….10
II. Research Design and Methodology
1. Data and information sources……………………………………………………………...10
2. Manner of obtaining information and
methodologies used…………………………………………………………………..………..10
3. Major assumptions……………………………………………………………………………….11
III. External Analysis
A. General Statement
1. Political, Legal & Governmental Focus……………………………………………11
2. Economic performance and forecast……………………………………………...12
3. Social, Cultural& Demographic……………………………………………………….14
4. Technological………………………………………………………………………………….15
5. Environmental………………………………………………………………………………..16
B. Industry and Competitor Analysis
B.1 Industry Analysis
1. Number of major players and relevant sizes…………………………………….17
2. Marketing Aspects
a. Marketing Mix……………………………………………………………………..18
b. Buyer/Customer Profile………………………………………………………..22
c. Market Share Analysis…………………………………………………………..22
d. Market Growth rate and stage in growth cycle…………………….23
4
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Colegio de San Juan de Letran
151 Muralla St., Intramuros, Manila
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
PETRON CORP.
Presented to the Faculty of the
College of Business Administration and Accountancy
Colegio de San Juan de Letran
In Partial Fulfillment of the Requirements for the course
Strategic Management
For a degree in
Bachelor of Science in Business Administration
Major in Marketing Management
Submitted by:
MM2A
DAYRIT, JOSEPH GABRIEL
OCAMPO, AIRA MAY
VENTURINA, ANGELO MARCO
VINZON, KRISHA NICOLE
April 2020
1
, Colegio de San Juan de Letran
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
ACKNOWLEDGEMENT
We would like to acknowledge and give thanks to everyone who are involved and
who helped in creating this strategic management. Especially to our parents, we are really
grateful for the love, support, and financial assistance that they have showed and given to
us to accomplish this study. To our brothers and sisters that gave us strength and motivation
that helped us to pursue and to finish the study. To our special someone, we also like to
give thanks to them for being our inspiration when we are having a hard time. And above
all we would like to give our thanks and praise to the almighty Father for the wisdom, the
will, and all the grace that he showered to us.
And of course it has been our honor to be handled and supervised by the great, very
concern, and hardworking professor, Dr. Ma. Luisa Porciuncula Thank you ma’am for
extending your patience for us and for the knowledge that you have shared to us, we are
truly grateful and proud to be part of your class, thank you for the advices and experiences
that you have given to us. It will be a huge help for us to be more prepared and equipped
when we leave this institution. Thank you everyone and Arriba!
2
, Colegio de San Juan de Letran
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
EXECUTIVE SUMMARY
The purpose of this paper is to evaluate Petron Corporation industry based on the
case study and comprehend how the company develop strategic intent for their business
organizations following the analysis of external and internal business environments. We
will analyze the strategic management process as firm used to achieve strategic
competitiveness and earn above-average return. We will discuss the strategy formulation
that includes business level strategy and corporate level strategy.
It also aims to identify market place opportunities and threats in the external
environmental and to decide how to use their resources, capabilities, and core competencies
in the firm’s internal environmental to pursue their opportunities and overcome threats. In
order to strengthen this assignment about Petron Corporation, there are several methods of
gathering data has been conducted, such as EFE, CPM, IFE, SWOT Matrix, SPACE
Matrix, IE Matrix,, BCG Matrix, GS Matrix and Porter’s 5 forces model.
By the end of this paper, future strategy will be mentioned as well as our
recommendations about Petron Corporation that will fit into strategic orientation in order to
perform better in their business world. And to continue develop and implement its learning
approach as the chosen large company by using different strategies.
3
, Colegio de San Juan de Letran
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
TABLE OF CONTENTS
Acknowledgement…………………………………………………………………………….……2
Executive Summary............................................................................................................3
I. INTRODUCTION………………………………………………………………………………….……….7
1. History, Ownership, Management, Culture,
And Organizational Structure………………………………………………………………….…..7
2. Nature of Business/Product/Service……………………………………………….…….9
3. Current revenue, size and profit…………………………………………………………...9
4. Margin markets served………………………………………………………………………....9
5. Number of employees…………………………………………………………………………..9
6. Other relevant basic information………………………………………………………….10
II. Research Design and Methodology
1. Data and information sources……………………………………………………………...10
2. Manner of obtaining information and
methodologies used…………………………………………………………………..………..10
3. Major assumptions……………………………………………………………………………….11
III. External Analysis
A. General Statement
1. Political, Legal & Governmental Focus……………………………………………11
2. Economic performance and forecast……………………………………………...12
3. Social, Cultural& Demographic……………………………………………………….14
4. Technological………………………………………………………………………………….15
5. Environmental………………………………………………………………………………..16
B. Industry and Competitor Analysis
B.1 Industry Analysis
1. Number of major players and relevant sizes…………………………………….17
2. Marketing Aspects
a. Marketing Mix……………………………………………………………………..18
b. Buyer/Customer Profile………………………………………………………..22
c. Market Share Analysis…………………………………………………………..22
d. Market Growth rate and stage in growth cycle…………………….23
4
