D374 Pre Assessment|
1. When it comes to Google marketing analytics, why is the number of impres- sions important?: The number of
impressions help a business assess whether its campaign is on track based on the parameters set by it.
2. A group of individuals have set up an e-store and are running a digital campaign to understand the
effectiveness of the design of the e-store.What is the use of Google Analytics in this case?: To help assess data
pertaining to the design factors that correlate with the campaign goals
3. Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid traffic data for the company's
online store to determine the success of the lat- est digital advertising campaign in achieving the campaign goal of
increasing the click-through rate from 3% to 7%. How is paid traffic directly correlated with the campaign goal
for the online store?: Paid traffic helps to determine the current success of sales strategies for a product that is being
advertised.
4. Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic data for the company's
online store and analyzing the effectiveness
of its online campaign across various social media platforms.Which type of traffic should Daniel focus on in this
case?: The traffic that focuses on the number of customers that a business is getting daily
5. A data scientist for a marketing organization has used spreadsheets to perform basic data analysis of the
organization's current campaign. However, the data scientist now wants to perform customized data analysis to
create comprehensive campaign performance reports.What is an efficient approach in this case?: The data scientis
should use the data analysis libraries available in Python for data mining and data processing.
6. A marketing team has created spreadsheets and charts to present user data related to a campaign. However,
the team also wants to present real-time data and insights about the campaign to its stakeholders as well as share
customized reports with its stakeholders. The team decides to use Google Data studio for this. What is the
importance of Google Data Studio in this case?: It allows visualization of campaign data using dashboards and
customer reports.
7. A company is running a campaign to increase product sales, and the marketing team of the company is
tracking campaign data using Google Analytics. The team decides to use funnel exploration to visualize the steps
that users take to complete a task such as making a purchase. How is the use of funnel exploration beneficial in
this case?: It helps the team to understand how successfully users are completing each stage in order to improve
inefficient customer journeys.
1/
8
, D374 Pre Assessment|
8. A marketing specialist of a company is using the explorations feature in Google Analytics to track the data of
the company's latest advertising cam- paign.Which information is the marketing specialist going to find if they
use the cohort technique in this case?: Insights about a group of users who share common attributes
9. An app development company finds a bug in one of its apps. The company decides to use cohort exploration to
understand how the presence of the bug affected user retention.Why is cohort exploration beneficial in this case?:
It enables the company to create a cohort of users who uninstalled the app because of the bug by creating a custom error
event in Inclusion Criteria specific to the bug and selecting the app_remove event in the Return Criteria.
10.What should a business do to ensure that web analytics tools are capable of monitoring and tracking website
performance during a campaign?
Less: Run a piece of code or a tag on each website that needs to be monitored to make web analytics tools aware of them
11.A company is working on three digital advertising campaigns, with the marketing goal of increasing brand
awareness. Which approach should this company take to efficiently monitor the progress of each campaign?:
Set a specific performance goal for each campaign
12.The marketing team of a company wants to increase the efficiency of the company's latest digital marketing
campaign. So the team decides to link the Google Ads account to Google Analytics. What is the benefit of linking
the two Google platforms in this case?: It enables the team to merge data about conversions from Google Ads with
data about audience demographics in Google Analytics.
13.An e-commerce website plans to run A/B tests to determine whether it should change the color of the
"Checkout" button from orange to green. The company then creates a hypothesis to explain the "how" and
"why" of the experiment.Why is it important to have a strong hypothesis in this case?: It makes it easier to
quantify the results and communicate them to stakeholders.
14.A pet adoption center ran an A/B test to determine whether replacing dog videos on its website with cat
videos will lead to more adoption inquiries. The center developed the following hypothesis: "As the research
shows that most popular animal videos are cat videos, it is expected that using a cat video on the web page will
increase adoption inquiries by 5%." However, the A/B test for the asset failed to give the expected outcome.What
should the center do in this case?: Adjust the hypothesis and test another variant
2/
8
1. When it comes to Google marketing analytics, why is the number of impres- sions important?: The number of
impressions help a business assess whether its campaign is on track based on the parameters set by it.
2. A group of individuals have set up an e-store and are running a digital campaign to understand the
effectiveness of the design of the e-store.What is the use of Google Analytics in this case?: To help assess data
pertaining to the design factors that correlate with the campaign goals
3. Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid traffic data for the company's
online store to determine the success of the lat- est digital advertising campaign in achieving the campaign goal of
increasing the click-through rate from 3% to 7%. How is paid traffic directly correlated with the campaign goal
for the online store?: Paid traffic helps to determine the current success of sales strategies for a product that is being
advertised.
4. Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic data for the company's
online store and analyzing the effectiveness
of its online campaign across various social media platforms.Which type of traffic should Daniel focus on in this
case?: The traffic that focuses on the number of customers that a business is getting daily
5. A data scientist for a marketing organization has used spreadsheets to perform basic data analysis of the
organization's current campaign. However, the data scientist now wants to perform customized data analysis to
create comprehensive campaign performance reports.What is an efficient approach in this case?: The data scientis
should use the data analysis libraries available in Python for data mining and data processing.
6. A marketing team has created spreadsheets and charts to present user data related to a campaign. However,
the team also wants to present real-time data and insights about the campaign to its stakeholders as well as share
customized reports with its stakeholders. The team decides to use Google Data studio for this. What is the
importance of Google Data Studio in this case?: It allows visualization of campaign data using dashboards and
customer reports.
7. A company is running a campaign to increase product sales, and the marketing team of the company is
tracking campaign data using Google Analytics. The team decides to use funnel exploration to visualize the steps
that users take to complete a task such as making a purchase. How is the use of funnel exploration beneficial in
this case?: It helps the team to understand how successfully users are completing each stage in order to improve
inefficient customer journeys.
1/
8
, D374 Pre Assessment|
8. A marketing specialist of a company is using the explorations feature in Google Analytics to track the data of
the company's latest advertising cam- paign.Which information is the marketing specialist going to find if they
use the cohort technique in this case?: Insights about a group of users who share common attributes
9. An app development company finds a bug in one of its apps. The company decides to use cohort exploration to
understand how the presence of the bug affected user retention.Why is cohort exploration beneficial in this case?:
It enables the company to create a cohort of users who uninstalled the app because of the bug by creating a custom error
event in Inclusion Criteria specific to the bug and selecting the app_remove event in the Return Criteria.
10.What should a business do to ensure that web analytics tools are capable of monitoring and tracking website
performance during a campaign?
Less: Run a piece of code or a tag on each website that needs to be monitored to make web analytics tools aware of them
11.A company is working on three digital advertising campaigns, with the marketing goal of increasing brand
awareness. Which approach should this company take to efficiently monitor the progress of each campaign?:
Set a specific performance goal for each campaign
12.The marketing team of a company wants to increase the efficiency of the company's latest digital marketing
campaign. So the team decides to link the Google Ads account to Google Analytics. What is the benefit of linking
the two Google platforms in this case?: It enables the team to merge data about conversions from Google Ads with
data about audience demographics in Google Analytics.
13.An e-commerce website plans to run A/B tests to determine whether it should change the color of the
"Checkout" button from orange to green. The company then creates a hypothesis to explain the "how" and
"why" of the experiment.Why is it important to have a strong hypothesis in this case?: It makes it easier to
quantify the results and communicate them to stakeholders.
14.A pet adoption center ran an A/B test to determine whether replacing dog videos on its website with cat
videos will lead to more adoption inquiries. The center developed the following hypothesis: "As the research
shows that most popular animal videos are cat videos, it is expected that using a cat video on the web page will
increase adoption inquiries by 5%." However, the A/B test for the asset failed to give the expected outcome.What
should the center do in this case?: Adjust the hypothesis and test another variant
2/
8
