Instructor’s Manual a
ExploringStrategy Text a a
and Cases a a
Twelfth edition a
Richard Whittington a a
Patrick Regnér Du a a
ncan Angwin Gerr a a
y Johnson Kevan Sc
a a a
holes
WithatheaassistanceaofaCliveaKerridgeaandaJasonaEvans
For further instructor material please
a a a a
visit: a
go.pearson.com/uk/he/resources
Pearson Education Limited 2020
a a a a
Lecturersaadoptingatheamainatextaareapermittedatoadownloadaandaphotocopyatheamanualaasarequired.
,PEARSONa EDUCATIONa LIMITED
KAOaTwo
a KAOaPar
k
HarlowaCM17a9SRaUnite
daKingdom
Tel:a+44a(0)1279a623623
Web:a www.pearson-books.com
Thisaeditionapublisheda2020
©aPearsonaEducationaLimiteda2020
ThearightsaofaRichardaWhittington,aPatrickaRegnér,aDuncanaAngwin,aGerryaJohnsonaandaKevanaSchol
esatoabeaidentifiedaasaauthorsaofathisaworkahaveabeenaassertedabyathemainaaccordanceawithatheaCopyrigh
t,aDesignsaandaPatentsaActa1988.
ISBNa 978-1-292-28249-7
Allarightsareserved.aPermissionaisaherebyagivenaforatheamaterialainathisapublicationatoabeareproduc
edaforaOHPatransparenciesaandastudentahandouts,awithoutaexpressapermissionaofatheaPublishers,af
oraeducationalapurposesaonly.aInaallaotheracases,anoapartaofathisapublicationamayabeareproduced,ast
oredainaaaretrievalasystem,aoratransmittedainaanyaformaorabyaanyameans,aelectronic,amechanical,apho
tocopying,arecording,aoraotherwiseawithoutaeitheratheapriorawrittenapermissionaofa theaPublishersaoraaal
icenceapermittingarestrictedacopyingainatheaUnitedaKingdomaissuedabyatheaCopyrightaLicensingaAg
encyaLtd.,aBarnard’saInn,a86aFetteraLane,aLondonaEC4Aa1EN.aThisabookamayanotabealent,aresold,ahire
daoutaoraotherwiseadisposedaofabyawayaofatradeainaanyaformaofabindingaoracoveraotherathanathatainawh
ichaitaisapublished,awithoutatheaprioraconsentaofatheaPublishers.
Pleaseanoteathat,aunlessatheamaterialaisaspecificallyacitedawithaaasource,aanyacompanyanamesausedaw
ithina thisa Instructor’sa Manuala havea beena createda bya thea authorsa anda area intendeda toa bea fictitious.
PearsonaEducationaisanotaresponsibleaforatheacontentaofathird-partyainternetasites.
TheaFinancialaTimes.aWithaaaworldwideanetworkaofahighlyarespectedajournalists,aTheaFinancialaT
imesaprovidesaglobalabusinessanews,ainsightfulaopinionaandaexpertaanalysisaofabusiness,afinanceaan
dapolitics.aWithaovera500ajournalistsareportingafroma50acountriesaworldwide,aourain-
depthacoverageaofainternationalanewsaisaobjectivelyareportedaandaanalysedafromaanaindependent,agl
obalaperspective.aToafindaoutamore,avisitawww.ft.com/pearsonoffer.
2
©aPearsonaEducationaLimiteda2020
, Contents
Chaptera1 Introducingastrategy 23
PartaI THEaSTRATEGICaPOSITION 31
Chaptera2 Macro-environmenta analysis 32
Chaptera3 Industryaandasectoraanalysis 41
Chaptera4 Resourcesaandacapabilitiesaanalysis 56
Chaptera5 Stakeholdersaandagovernance 71
Chaptera6 Historyaandaculture 80
PartaII STRATEGICaCHOICES 92
Chaptera7 Businessastrategyaandamodels 93
Chaptera8 Corporateastrategy 105
Chaptera9 Internationalastrategy 125
Chaptera10 Entrepreneurshipaandainnovation 136
Chaptera11 Mergers,aacquisitionsaandaalliances 145
PartaIII STRATEGYaINaACTION 156
Chaptera12 Evaluatingastrategies 157
Chaptera13 Strategyadevelopmentaprocesses 170
Chaptera14 Organisingaandastrategy 183
Chaptera15 Leadershipaandastrategicachange 190
Chaptera16 Theapracticeaofastrategy 198
CaseaTeachingaNotes
Glastonbury:a froma hippya weekenda toa internationala festival 209
Thea globala pharmaceuticala industry:a harnessinga thea whirlwind 214
Siemensa A:a exploringa thea future 220
Relocation,aRelocation,aRelocation:aevolvingastrategiesatoadealawithashiftingashopping
patternsaataVisionaExpress 225
RicohaCanadaaInc. 241
H&Ma ina fasta fashion:a continueda success? 250
Thea Formulaa 1a Constructors 261
‘Accessa toa Healthcare’:a integratinga aa CSRa programmeaina Coloplast 268
Manchestera Uniteda FC:a strugglinga toa competea witha Europe’saelitea clubs 275
Adnamsa –a Aa LocalaCompany 299
3
©aPearsonaEducationaLimiteda2020
, ‘Dareatoaknow’:aTheaintegrationaofaUniversitéaParis-DauphineawithaParisaSciencesaet
Lettresa(PSL)aUniversity 308
Ryanair:athealowafaresaairlinea–anewadirections? 313
Multi-sidedaplatformacompetitionainatheavideoagameaindustry 343
Megabrew:acreatingaanaundisputedaglobalabrewingachampion? 347
AirAsiaaandatheaTuneaGroup:adiversifyingaacrossaindustries 356
Severstal:aaajourneyafromagrowtha toaconsolidationa withinatheasteela industry 362
IndianaPremieraLeague:aglitz,aglamouraandaglobalisation 370
Handelsbankena–abankingadoneadifferently 374
Caitec:aAaChineseaBusinessainaAfrica 378
GoingaforaaaRide:aEntrepreneurialaJourneysainatheaon-demandatransportationasector 386
LeadershipaataAppleaInc 392
HasaTevaabeenasaved?aRespondingatoachallengesaandaproblemsainagenericapharmaceuticals 400
ManagingaM&A:aElekta’saacquistionaofaNeuromag 403
CRHa plc:a Optimisinga valueathroughacorporatea strategy 409
Counterstrategy:aresistingatheaMexicananarco-traffickingabusiness 417
OakaTreeaInn:aGrowthachallengesafacingaaafamily-runatourismabusiness 427
StrategicaplanningaataKingaFaisalaHospitalaandaResearchaCentreaSaudiaArabia 435
MormoraMagda’saiceacreama–acanayouabeahotainaaacoolamarket? 445
Emmaus:atheafounderaasaaaresource? 450
SiemensaB:a‘makingarealawhatamatters’ 459
CultivatingaaarichaharvestaataOrchard 468
StrategyaWorkainaDörraochaPortbolageta–aHowaopenacanayouabe? 473
InatheaboardroomaataHomeCo 480
4
©aPearsonaEducationaLimiteda2020
ExploringStrategy Text a a
and Cases a a
Twelfth edition a
Richard Whittington a a
Patrick Regnér Du a a
ncan Angwin Gerr a a
y Johnson Kevan Sc
a a a
holes
WithatheaassistanceaofaCliveaKerridgeaandaJasonaEvans
For further instructor material please
a a a a
visit: a
go.pearson.com/uk/he/resources
Pearson Education Limited 2020
a a a a
Lecturersaadoptingatheamainatextaareapermittedatoadownloadaandaphotocopyatheamanualaasarequired.
,PEARSONa EDUCATIONa LIMITED
KAOaTwo
a KAOaPar
k
HarlowaCM17a9SRaUnite
daKingdom
Tel:a+44a(0)1279a623623
Web:a www.pearson-books.com
Thisaeditionapublisheda2020
©aPearsonaEducationaLimiteda2020
ThearightsaofaRichardaWhittington,aPatrickaRegnér,aDuncanaAngwin,aGerryaJohnsonaandaKevanaSchol
esatoabeaidentifiedaasaauthorsaofathisaworkahaveabeenaassertedabyathemainaaccordanceawithatheaCopyrigh
t,aDesignsaandaPatentsaActa1988.
ISBNa 978-1-292-28249-7
Allarightsareserved.aPermissionaisaherebyagivenaforatheamaterialainathisapublicationatoabeareproduc
edaforaOHPatransparenciesaandastudentahandouts,awithoutaexpressapermissionaofatheaPublishers,af
oraeducationalapurposesaonly.aInaallaotheracases,anoapartaofathisapublicationamayabeareproduced,ast
oredainaaaretrievalasystem,aoratransmittedainaanyaformaorabyaanyameans,aelectronic,amechanical,apho
tocopying,arecording,aoraotherwiseawithoutaeitheratheapriorawrittenapermissionaofa theaPublishersaoraaal
icenceapermittingarestrictedacopyingainatheaUnitedaKingdomaissuedabyatheaCopyrightaLicensingaAg
encyaLtd.,aBarnard’saInn,a86aFetteraLane,aLondonaEC4Aa1EN.aThisabookamayanotabealent,aresold,ahire
daoutaoraotherwiseadisposedaofabyawayaofatradeainaanyaformaofabindingaoracoveraotherathanathatainawh
ichaitaisapublished,awithoutatheaprioraconsentaofatheaPublishers.
Pleaseanoteathat,aunlessatheamaterialaisaspecificallyacitedawithaaasource,aanyacompanyanamesausedaw
ithina thisa Instructor’sa Manuala havea beena createda bya thea authorsa anda area intendeda toa bea fictitious.
PearsonaEducationaisanotaresponsibleaforatheacontentaofathird-partyainternetasites.
TheaFinancialaTimes.aWithaaaworldwideanetworkaofahighlyarespectedajournalists,aTheaFinancialaT
imesaprovidesaglobalabusinessanews,ainsightfulaopinionaandaexpertaanalysisaofabusiness,afinanceaan
dapolitics.aWithaovera500ajournalistsareportingafroma50acountriesaworldwide,aourain-
depthacoverageaofainternationalanewsaisaobjectivelyareportedaandaanalysedafromaanaindependent,agl
obalaperspective.aToafindaoutamore,avisitawww.ft.com/pearsonoffer.
2
©aPearsonaEducationaLimiteda2020
, Contents
Chaptera1 Introducingastrategy 23
PartaI THEaSTRATEGICaPOSITION 31
Chaptera2 Macro-environmenta analysis 32
Chaptera3 Industryaandasectoraanalysis 41
Chaptera4 Resourcesaandacapabilitiesaanalysis 56
Chaptera5 Stakeholdersaandagovernance 71
Chaptera6 Historyaandaculture 80
PartaII STRATEGICaCHOICES 92
Chaptera7 Businessastrategyaandamodels 93
Chaptera8 Corporateastrategy 105
Chaptera9 Internationalastrategy 125
Chaptera10 Entrepreneurshipaandainnovation 136
Chaptera11 Mergers,aacquisitionsaandaalliances 145
PartaIII STRATEGYaINaACTION 156
Chaptera12 Evaluatingastrategies 157
Chaptera13 Strategyadevelopmentaprocesses 170
Chaptera14 Organisingaandastrategy 183
Chaptera15 Leadershipaandastrategicachange 190
Chaptera16 Theapracticeaofastrategy 198
CaseaTeachingaNotes
Glastonbury:a froma hippya weekenda toa internationala festival 209
Thea globala pharmaceuticala industry:a harnessinga thea whirlwind 214
Siemensa A:a exploringa thea future 220
Relocation,aRelocation,aRelocation:aevolvingastrategiesatoadealawithashiftingashopping
patternsaataVisionaExpress 225
RicohaCanadaaInc. 241
H&Ma ina fasta fashion:a continueda success? 250
Thea Formulaa 1a Constructors 261
‘Accessa toa Healthcare’:a integratinga aa CSRa programmeaina Coloplast 268
Manchestera Uniteda FC:a strugglinga toa competea witha Europe’saelitea clubs 275
Adnamsa –a Aa LocalaCompany 299
3
©aPearsonaEducationaLimiteda2020
, ‘Dareatoaknow’:aTheaintegrationaofaUniversitéaParis-DauphineawithaParisaSciencesaet
Lettresa(PSL)aUniversity 308
Ryanair:athealowafaresaairlinea–anewadirections? 313
Multi-sidedaplatformacompetitionainatheavideoagameaindustry 343
Megabrew:acreatingaanaundisputedaglobalabrewingachampion? 347
AirAsiaaandatheaTuneaGroup:adiversifyingaacrossaindustries 356
Severstal:aaajourneyafromagrowtha toaconsolidationa withinatheasteela industry 362
IndianaPremieraLeague:aglitz,aglamouraandaglobalisation 370
Handelsbankena–abankingadoneadifferently 374
Caitec:aAaChineseaBusinessainaAfrica 378
GoingaforaaaRide:aEntrepreneurialaJourneysainatheaon-demandatransportationasector 386
LeadershipaataAppleaInc 392
HasaTevaabeenasaved?aRespondingatoachallengesaandaproblemsainagenericapharmaceuticals 400
ManagingaM&A:aElekta’saacquistionaofaNeuromag 403
CRHa plc:a Optimisinga valueathroughacorporatea strategy 409
Counterstrategy:aresistingatheaMexicananarco-traffickingabusiness 417
OakaTreeaInn:aGrowthachallengesafacingaaafamily-runatourismabusiness 427
StrategicaplanningaataKingaFaisalaHospitalaandaResearchaCentreaSaudiaArabia 435
MormoraMagda’saiceacreama–acanayouabeahotainaaacoolamarket? 445
Emmaus:atheafounderaasaaaresource? 450
SiemensaB:a‘makingarealawhatamatters’ 459
CultivatingaaarichaharvestaataOrchard 468
StrategyaWorkainaDörraochaPortbolageta–aHowaopenacanayouabe? 473
InatheaboardroomaataHomeCo 480
4
©aPearsonaEducationaLimiteda2020
