Unit 1 Test Bank Questions Well Answered

Which of the following usually is a characteristic of the sport/event industry? - ANSWERSProvides products that are different for each customer. The core benefits to customers who purchase sport products include entertainment, health, and - ANSWERSacheivement. A unique characteristic of the sport industry is that it seeks to attract markets that - ANSWERSinclude spectators and participants. When a proffessional football expansion team is established in a community. the economic impact might result in - ANSWERSincreased job creation and more consumer spending. The chamber of commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service, and the amusement tax collected as a result of a rock concert. This is an example of _________________ impact. - ANSWERSfiscal Professional sports teams benefit their surrounding community by - ANSWERSattracting tourist dollars. The National Collegiate Athletic Association and the Professional Golfers' Association are examples of - ANSWERSsanctioning bodies. One of the main differences between professional and amatuer athletes is that for the professionals, the game is often - ANSWERStheir occupation. Which of the following can help create the excitement and enthusiasm that make the games what they are: - ANSWERSSpectators Which of the following is an example of marketing a sport event: - ANSWERSDistributing information about a NASCAR race Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ______________ marketing. - ANSWERSevent One characteristic of event marketing involves promoting and selling a(n) - ANSWERSunique experience. A characteristic of an event that is produced and consumed at - ANSWERSat the same time Which of the following marketing activities involves responsibility for a sport organization's licensing activites? - ANSWERSMerchandising Which of the following marketing activites involves writing the press releases and organizing news conferences for a sport organization? - ANSWERSMedia Relations You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You're in charge of advertising. Which of the following would be your responsibility? - ANSWERSBuying commercial time on television A person responsible for matching up corporations with events that reach their target market has a career in - ANSWERSsponsership management A baseball game broadcast on the radio is an example of - ANSWERSsport media. Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ______________________ sport/event product. - ANSWERSinconsistent Most sport/event products are classified as - ANSWERSa combination of goods and services Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand - ANSWERSimage The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports - ANSWERSproduct If Coca-Cola is the only soft-drink sponsor of a person's favorite team, the role of Coca-Cola exemplifies which type of sponsor? - ANSWERSexclusive The relationship between a sponsor and a sport entity is often described as which type? - ANSWERSA partnership Information about a sponsorship cost, marketing opportunities, and audience demographics appearing together is an example of which situation? - ANSWERSinclusion in a sponsorship proposal. Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid the sponsorship fees. This is an example of which type of marketing? - ANSWERSambush NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver? - ANSWERSBrand Recognition Customers who seem to disagree, question, or look for error in almost everything and everybody are which type of customers? - ANSWERSArgumentative "I would like to wait until Saturday to download a movie," is a statement that best characterizes which type of customer? - ANSWERSSlow or methodical "I would like to have that in writing before I give you my money." This statement best describes which type of customer - ANSWERSSuspicious Making the customer feel important and in charge is a good way to handle which type of difficult customer? - ANSWERSDomineering/Superior The action taken by the salesperson in handling customer complaints should be based on which action? - ANSWERSSolutions available within the policies of a business What should you do to determine whether or not the complaint of a customer is justified? - ANSWERSInvestigate the problem The hostess very pleasantly received a reservation request from Mrs. Jones for eight people. The hostess also stated that the restaurant will provide only one check for parties of eight or more. Mrs. Jones shared her dissatisfaction with this situation. What is the major ares of concern for this complaint about the restaurant? - ANSWERSPolicy A good way for salespersons to prevent customer complaints is to perform which action? - ANSWERSAccurately determine each need of a customer When a customer places an order by telephone, it should include detailed information concerning the order. The salesperson should perform which action? - ANSWERSWrite down the information When taking an incoming telephone order, which is an effective way to make sire the order is correct? - ANSWERSRead the order back to the customer Which situation are businesses whose employees regularly make mistakes while taking telephone orders likely to experience? - ANSWERSLoss of customers What is often one of the first steps in processing an incoming telephone order? - ANSWERSObtaining the name of a customer What do some professional sports teams do to promote renewed interest in a team that is losing support from fans? - ANSWERSRedesign logos Which are the most important considerations when designing a logo for a basketball team? - ANSWERSTeam colors and team name An organization that embeds special watermarks into its ticket design is intending to accomplish which goal? - ANSWERSDiscourage counterfeiting of tickets What rule of thumb will help sports or event marketers develop a memorable logo? - ANSWERSIt should be clear and simple Which is a characteristic of an effective logo for a sport or an event? - ANSWERSTimeless