lOMoAR cPSD| 10754654
"WGU D080 Study Guide: Essential Lecture Notes
for Managing in a Global Business Environment"
Unit 2 - Module 1; Lesson 1:
1. Globalization: is characterized by an increasing number of worldwide
connections, rapid and discontinuouschange, an increasing number of
diverse participants, and growing complexity. Has economic, pollical
and cultural effect. Has resulted in widespread sharing of ideas.
Advocates for globalization feel that this sharing exposes people to
cultures and ideas, making them more tolerant. Opponents to
globalization worry that cultures are becoming homogenized, especially
in the spread of Western culture throughout the world.
2.Business Opportunities: production/ distribution of goods/services
crosses country borders, allows companiesto find new, specialized
talent that is not available in their current market
3. Effects of globalization:
- Economic: trade of goods/services, investment, information
technology, and information internationallythrough trade
and trade agreements
- Political: reduce the importance of nation states, some countries don’t
like political integration might create isolation policy,
Nongovernmental organizations (NGOs) (Not for profit organizations
that are independent ofthe gov’t and are active in humanitarian causes.
NGOs transcend borders to work on issues that affect people
worldwide)
- Cultural: transmission of ideas, meanings, values around the
world in such a way that extends andintensifies social relations
- Social: using social media to encourage discussion of ideas
4. Country Perspectives:
- For globalization: makes people more tolerant of other cultures
- Against globalization: cultures become homogenized, Western culture
taking over world
, lOMoAR cPSD| 10754654
Lesson 2:
5. Different Forms of International Business:
-Patents: protects inventions and improvement to existing inventions for
a limited period of time in exchangefor detailed public disclosure of
those inventions
-Copyrights: a gov’t authority or license giving the owner of an
invention the right to exclude others from making or selling the
invention for a set period of time
-Trademarks: Protection for any word, name, symbol, device, or any
combination used in commerce to identify and distinguish the goods or
one manufacturer or seller from goods manufactured or sold by others
-Assets: a useful or valuable thing; something you own such as building,
inventory, or cash
-Liabilities: being responsible for a debt or financial obligation, something
you owe
-Financial instrument: A monetary contract between parties
-Multinational firms: A large corporation incorporated in one country
which produces or sells goods or services in various countries
6. 5 Stages of entering a global market:
- Market Entry: enter new country using business models from their home
country
- Product Specialization: transfer full production process of a product to a
single, low-cost location
- Value Chain Disaggregation: complete each activity in the most
advantageous location – determine bestlocation to manufacture
product
- Value Chain Engineering: companies seek further cost savings,
substituting lower cost labor for capital
- Creation of New Markets: market expansion – lower prices in old and new
, lOMoAR cPSD| 10754654
markets7. Globalization drivers:
, lOMoAR cPSD| 10754654
- Market: needs and wants of the market, opportunity for scale
- Cost: companies are always considering reducing their production cost,
economies of scale and scope
- Government: new markets, increased level of trade
- Competition: favorable policies, support for industry
8. CAGE Analysis: use CAGE to study “barriers to cross-border economic
activity.”
- Culture: values, practices, beliefs
- Administration (political): gov’t laws and regulations
- Geography: distance, time zones, shared borders, climate
- Economics: country size, income, per capita income
-FLAT: there are no barriers on the internet and technology
-Gini coefficeient: measures the inequality among values of a frequency
distribution such as levels of income
-Happy Planet Index: measure how well nations are doing at achieving
long, happy, sustainable lives
9. MNC Global Expansion:
- Benefits: unsaturated demand for new product, lower labor costs, less
expensive natural resources, and otherinputs to products
- Costs: ethical business practices, Organizational structure, PR,
leadership, legal and regulatory structure,infrastructure,
technology
Lesson 4:
10. Political Systems Impacts: is the system of politics and gov’t in a
country. It governs a complete set of rules, regulations, institutions,
and attitudes
"WGU D080 Study Guide: Essential Lecture Notes
for Managing in a Global Business Environment"
Unit 2 - Module 1; Lesson 1:
1. Globalization: is characterized by an increasing number of worldwide
connections, rapid and discontinuouschange, an increasing number of
diverse participants, and growing complexity. Has economic, pollical
and cultural effect. Has resulted in widespread sharing of ideas.
Advocates for globalization feel that this sharing exposes people to
cultures and ideas, making them more tolerant. Opponents to
globalization worry that cultures are becoming homogenized, especially
in the spread of Western culture throughout the world.
2.Business Opportunities: production/ distribution of goods/services
crosses country borders, allows companiesto find new, specialized
talent that is not available in their current market
3. Effects of globalization:
- Economic: trade of goods/services, investment, information
technology, and information internationallythrough trade
and trade agreements
- Political: reduce the importance of nation states, some countries don’t
like political integration might create isolation policy,
Nongovernmental organizations (NGOs) (Not for profit organizations
that are independent ofthe gov’t and are active in humanitarian causes.
NGOs transcend borders to work on issues that affect people
worldwide)
- Cultural: transmission of ideas, meanings, values around the
world in such a way that extends andintensifies social relations
- Social: using social media to encourage discussion of ideas
4. Country Perspectives:
- For globalization: makes people more tolerant of other cultures
- Against globalization: cultures become homogenized, Western culture
taking over world
, lOMoAR cPSD| 10754654
Lesson 2:
5. Different Forms of International Business:
-Patents: protects inventions and improvement to existing inventions for
a limited period of time in exchangefor detailed public disclosure of
those inventions
-Copyrights: a gov’t authority or license giving the owner of an
invention the right to exclude others from making or selling the
invention for a set period of time
-Trademarks: Protection for any word, name, symbol, device, or any
combination used in commerce to identify and distinguish the goods or
one manufacturer or seller from goods manufactured or sold by others
-Assets: a useful or valuable thing; something you own such as building,
inventory, or cash
-Liabilities: being responsible for a debt or financial obligation, something
you owe
-Financial instrument: A monetary contract between parties
-Multinational firms: A large corporation incorporated in one country
which produces or sells goods or services in various countries
6. 5 Stages of entering a global market:
- Market Entry: enter new country using business models from their home
country
- Product Specialization: transfer full production process of a product to a
single, low-cost location
- Value Chain Disaggregation: complete each activity in the most
advantageous location – determine bestlocation to manufacture
product
- Value Chain Engineering: companies seek further cost savings,
substituting lower cost labor for capital
- Creation of New Markets: market expansion – lower prices in old and new
, lOMoAR cPSD| 10754654
markets7. Globalization drivers:
, lOMoAR cPSD| 10754654
- Market: needs and wants of the market, opportunity for scale
- Cost: companies are always considering reducing their production cost,
economies of scale and scope
- Government: new markets, increased level of trade
- Competition: favorable policies, support for industry
8. CAGE Analysis: use CAGE to study “barriers to cross-border economic
activity.”
- Culture: values, practices, beliefs
- Administration (political): gov’t laws and regulations
- Geography: distance, time zones, shared borders, climate
- Economics: country size, income, per capita income
-FLAT: there are no barriers on the internet and technology
-Gini coefficeient: measures the inequality among values of a frequency
distribution such as levels of income
-Happy Planet Index: measure how well nations are doing at achieving
long, happy, sustainable lives
9. MNC Global Expansion:
- Benefits: unsaturated demand for new product, lower labor costs, less
expensive natural resources, and otherinputs to products
- Costs: ethical business practices, Organizational structure, PR,
leadership, legal and regulatory structure,infrastructure,
technology
Lesson 4:
10. Political Systems Impacts: is the system of politics and gov’t in a
country. It governs a complete set of rules, regulations, institutions,
and attitudes
