DPR3711 Assignment 1 (ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED

DPR3711
Assignment 1 Semester 1 2025
Unique Number:
Due Date: March 2025

TABLE OF CONTENTS
INTRODUCTION ....................................................................................................... 3
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL ....................................... 3
Overview of the Organisation ................................................................................. 3
Background and Context of the Research Problem ................................................ 4
Research Problem Statement ................................................................................. 5
Literature Review .................................................................................................... 5
Research Method ................................................................................................... 6
Population ............................................................................................................... 7
Sampling Method .................................................................................................... 7
Data Collection ....................................................................................................... 8
Data Analysis .......................................................................................................... 8
QUESTION 2: MEDIA MONITORING........................................................................ 9
QUESTION 3: PUBLIC RELATIONS PLANNING .................................................... 10
Organisation Overview ......................................................................................... 10



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TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL ....................................... 3
Overview of the Organisation .................................................................................. 3
Background and Context of the Research Problem ................................................ 4
Research Problem Statement ................................................................................. 5
Literature Review .................................................................................................... 5
Research Method.................................................................................................... 6
Population ............................................................................................................... 7
Sampling Method .................................................................................................... 7
Data Collection........................................................................................................ 8
Data Analysis .......................................................................................................... 8
QUESTION 2: MEDIA MONITORING ........................................................................ 9
QUESTION 3: PUBLIC RELATIONS PLANNING .................................................... 10
Organisation Overview .......................................................................................... 10
Public Relations Plan ............................................................................................ 10
QUESTION 4: CRISIS MANAGEMENT ................................................................... 13
Organisation’s Mission: ......................................................................................... 13
Crisis Description .................................................................................................. 13
Public Relations/Communication Objectives ......................................................... 14
Crisis Management Team ..................................................................................... 15
Public Relations Actions/Activities ........................................................................ 15
Target Audience.................................................................................................... 16
QUESTION 5: COMPILING A MEDIA LIST/DATABASE ......................................... 17
CONCLUSION ......................................................................................................... 18

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INTRODUCTION

This assignment focuses on various aspects of public relations (PR), including
research proposal development, media monitoring, PR planning, crisis management,
and media relations. It is designed to test the ability to apply PR theories and
methodologies in real-world scenarios. The first part of the assignment requires the
creation of a research proposal aimed at analyzing stakeholder perceptions of an
organization's social media strategies. This process will involve formulating a
research title, identifying the research problem, and justifying the chosen research
method. The second section tests media monitoring skills, where students must
compile a report based on media stories about an organization. Furthermore, PR
planning will be assessed through the development of a PR plan for an organization,
emphasizing the importance of strategic objectives, programming, and evaluation.
The crisis management section delves into handling labor disputes, while the media
relations component involves compiling a media list for an organization. This
comprehensive assignment evaluates both theoretical understanding and practical
PR applications.




QUESTION 1: DEVELOPING A RESEARCH PROPOSAL

An Exploratory Investigation of Stakeholder Perceptions of Woolworths
Holdings’ Social Media Strategies




Overview of the Organisation

Woolworths Holdings, founded in 1931, is a leading South African retailer offering a
wide range of quality food, clothing, homeware, and beauty products. The
organization’s mission is to deliver sustainable value to its customers through
superior quality, innovation, and responsible business practices. Guided by values of
integrity, transparency, and exceptional service, Woolworths strives to maintain a
strong connection with local communities while expanding its footprint throughout
Africa. The company’s vision emphasizes sustainability, ensuring that its operations