Business English - Intermediate (Market
Leader) - Chapter 1 Vocabulary
brand loyalty - Correct Answer-The tendency to always buy a particular
brand.
brand image - Correct Answer-The ideas and beliefs people have about a
brand.
brand stretching - Correct Answer-Using an existing name on another type
of product.
brand awareness - Correct Answer-How familiar people are with a brand
(or its logo and slogan).
brand name - Correct Answer-The title given to a product by the company
that makes it.
product launch - Correct Answer-The introduction of a product to the
market.
product lifecycle - Correct Answer-The length of time people continue to
buy a product.
product range - Correct Answer-The set of products made by a company.
Leader) - Chapter 1 Vocabulary
brand loyalty - Correct Answer-The tendency to always buy a particular
brand.
brand image - Correct Answer-The ideas and beliefs people have about a
brand.
brand stretching - Correct Answer-Using an existing name on another type
of product.
brand awareness - Correct Answer-How familiar people are with a brand
(or its logo and slogan).
brand name - Correct Answer-The title given to a product by the company
that makes it.
product launch - Correct Answer-The introduction of a product to the
market.
product lifecycle - Correct Answer-The length of time people continue to
buy a product.
product range - Correct Answer-The set of products made by a company.
