MKT 304 Ch 12 questions well answered
to pass A+ passed
What are two characteristics associated with warehouse clubs? (Check all that apply.) - correct
answer ✔✔Annual membership fee usually paid by customers
Competitive prices
Which of the following are characteristics of category killers? (Check all that apply.) - correct
answer ✔✔Below average prices
A focus on specific product types
What is the term for retailers, such as Costco and Sam's Club, that offer a limited number of
items in their simple yet large stores? - correct answer ✔✔Warehouse club
True or false: Companies that collect and analyze big data and respond to an online customer
"before the next click" are doing so in order to reach a vast and generalized audience. - correct
answer ✔✔False
Why do Internet retailers have lower operating costs than brick-and-mortar stores? - correct
answer ✔✔fewer salesclerks
A retailer may be ______, or even declining, in the United States, but only beginning to grow in
other countries. - correct answer ✔✔mature
What is a characteristic of merchant wholesalers? - correct answer ✔✔They focus on offering
specific types of goods.
to pass A+ passed
What are two characteristics associated with warehouse clubs? (Check all that apply.) - correct
answer ✔✔Annual membership fee usually paid by customers
Competitive prices
Which of the following are characteristics of category killers? (Check all that apply.) - correct
answer ✔✔Below average prices
A focus on specific product types
What is the term for retailers, such as Costco and Sam's Club, that offer a limited number of
items in their simple yet large stores? - correct answer ✔✔Warehouse club
True or false: Companies that collect and analyze big data and respond to an online customer
"before the next click" are doing so in order to reach a vast and generalized audience. - correct
answer ✔✔False
Why do Internet retailers have lower operating costs than brick-and-mortar stores? - correct
answer ✔✔fewer salesclerks
A retailer may be ______, or even declining, in the United States, but only beginning to grow in
other countries. - correct answer ✔✔mature
What is a characteristic of merchant wholesalers? - correct answer ✔✔They focus on offering
specific types of goods.
