IT 515 – Innovations in Info Technology
3-2 Final Project Milestone One: Background and Research Critique
Southern New Hampshire University
Background
The global COVID-19 pandemic had a devastating impact on businesses around the
world. Government-mandated closures and reduced numbers of customers allowed in stores
made companies rethink their presence and how to provide value-added services to customers
, considering the changes brought on by the pandemic. One issue many retail businesses faced was
providing customers a virtual experience that included the senses used to purchase items while
shopping at a store. While images in catalogs and websites provide a two-dimensional vision of
products, they lack the three-dimensional experience provided when seeing an item in person.
The sales experience lacks the interactivity provided by holographic images. The future focus of
many organizations is bringing a virtual experience to the customer through immersive
interaction marketing. This focus is a long-term strategy for both the developers and the clients
(SNHU, 2023).
Needs and Challenges
A leading holographic display company HYPERVSN has identified four key features
for an enhanced virtual experience:
Immersive Environment: Customers envision a large holographic suite, ideally
200 square feet with six surrounding holographic walls. This would create a truly
enveloping experience.
Natural Interaction: HYPERVSN aims for seamless customer interaction within
the holographic space. Users should be able to step into and manipulate the
holograms without needing additional equipment.
Voice-Controlled Shopping: The ideal suite would allow customers to verbally
select and modify items, enhancing convenience and accessibility.
11:16:39 -06:00
3-2 Final Project Milestone One: Background and Research Critique
Southern New Hampshire University
Background
The global COVID-19 pandemic had a devastating impact on businesses around the
world. Government-mandated closures and reduced numbers of customers allowed in stores
made companies rethink their presence and how to provide value-added services to customers
, considering the changes brought on by the pandemic. One issue many retail businesses faced was
providing customers a virtual experience that included the senses used to purchase items while
shopping at a store. While images in catalogs and websites provide a two-dimensional vision of
products, they lack the three-dimensional experience provided when seeing an item in person.
The sales experience lacks the interactivity provided by holographic images. The future focus of
many organizations is bringing a virtual experience to the customer through immersive
interaction marketing. This focus is a long-term strategy for both the developers and the clients
(SNHU, 2023).
Needs and Challenges
A leading holographic display company HYPERVSN has identified four key features
for an enhanced virtual experience:
Immersive Environment: Customers envision a large holographic suite, ideally
200 square feet with six surrounding holographic walls. This would create a truly
enveloping experience.
Natural Interaction: HYPERVSN aims for seamless customer interaction within
the holographic space. Users should be able to step into and manipulate the
holograms without needing additional equipment.
Voice-Controlled Shopping: The ideal suite would allow customers to verbally
select and modify items, enhancing convenience and accessibility.
11:16:39 -06:00
