MBA 687: 2-2 Memo: Significance of Stakeholder Analysis
Southern New Hampshire University
To: VP; Leadership Team
From: Marina McGinley, HR Consultant
Date: March 10, 2024
RE: Significance of Stakeholder Analysis
Stakeholder analysis in organizational change management is a key step in identifying
what information needs to go to which stakeholder group. In order to understand what
information each stakeholder is going to want to be communicated about, we need to assess the
, level of engagement from each stakeholder that is needed to make the changes happen. By
understanding what groups your stakeholders are in, you can effectively communicate certain
information to each stakeholder, which reduces the ability for resistance to occur. We can
effectively communicate the change initiatives of the organization that are centered around the
specific areas that the stakeholders engage with. Without establishing these different groups for
the stakeholders you will be communicating these change initiatives on a mass level to both
internal and external stakeholders which could inhibit the change within the organization,
because we would not be tailoring the communication of the change initiatives to their specific
stakeholder group. When people don’t understand their exact role and are given information that
does not concern them, we lose engagement and support, and resistance starts to form.
Benefits of Stakeholder Analysis
The benefits of conducting a stakeholder analysis are to understand how relevant the
stakeholder/stakeholder group is, and their level of commitment within the organization. This
allows you to understand what group of stakeholders needs to be considered when making these
change initiatives. The second benefit of a stakeholder analysis is to understand what information
needs to go to which group and the degree of depth that needs to be provided within the
10:05:47 -06:00
Southern New Hampshire University
To: VP; Leadership Team
From: Marina McGinley, HR Consultant
Date: March 10, 2024
RE: Significance of Stakeholder Analysis
Stakeholder analysis in organizational change management is a key step in identifying
what information needs to go to which stakeholder group. In order to understand what
information each stakeholder is going to want to be communicated about, we need to assess the
, level of engagement from each stakeholder that is needed to make the changes happen. By
understanding what groups your stakeholders are in, you can effectively communicate certain
information to each stakeholder, which reduces the ability for resistance to occur. We can
effectively communicate the change initiatives of the organization that are centered around the
specific areas that the stakeholders engage with. Without establishing these different groups for
the stakeholders you will be communicating these change initiatives on a mass level to both
internal and external stakeholders which could inhibit the change within the organization,
because we would not be tailoring the communication of the change initiatives to their specific
stakeholder group. When people don’t understand their exact role and are given information that
does not concern them, we lose engagement and support, and resistance starts to form.
Benefits of Stakeholder Analysis
The benefits of conducting a stakeholder analysis are to understand how relevant the
stakeholder/stakeholder group is, and their level of commitment within the organization. This
allows you to understand what group of stakeholders needs to be considered when making these
change initiatives. The second benefit of a stakeholder analysis is to understand what information
needs to go to which group and the degree of depth that needs to be provided within the
10:05:47 -06:00
